2010 Adidas Considers Withdrawing Sponsorship of Jerusalem Marathon 2011

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  • 8/8/2019 2010 Adidas Considers Withdrawing Sponsorship of Jerusalem Marathon 2011


    Adidas considers withdrawing sponsorship of Jerusalem marathon

    Yosi Eli, Maariv, December 10 2010 [Hebrew original here and at the bottom of this post]

    The sports giant Adidas, which is sponsoring the Jerusalem International Marathon, requested

    clarifications from the Jerusalem Municipality about the manner in which the event would be

    conducted [sic]. Sources in the company [say they] are even considering withdrawing the

    sponsorship because of fears of a consumer boycott, after it became clear that the route also

    runs through neighborhoods beyond the Green Line.

    The companys communication with the Jerusalem Municipality follows a series of protests

    it received from human rights organizations across the world, demanding that the company

    cancel its sponsorship of the marathon, which is scheduled for March 2011.

    The calls for a boycott came after a left-wing activist, who will be participating in the

    marathon, complained to the Meretz faction in Jerusalem. He said that it was not proper that

    the route run through neighborhoods beyond the Green Line. Among other things, the

    organizations are threating to start a consumer boycott of it does not withdraw its support of

    the race.

    In their letter to the Mayor Nir Barkat, which was communicated with the help of the Meretzfaction in the Jerusalem City Council, headed by Councillor Pepe Alalou and Dr. Meir

    Margalit, the [company's] managers clarification over the planned route. A source in the

    Jerusalem Municipality said that following the approaches to the company, some of the

    Adidas management and its board, requested explicit clarifications regarding the event, which

    will be held for the first time in Jerusalem.