8/8/2019 2010 Adidas Considers Withdrawing Sponsorship of Jerusalem Marathon 2011

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Adidas considers withdrawing sponsorship of Jerusalem marathon

Yosi Eli, Maariv, December 10 2010 [Hebrew original here and at the bottom of this post]

The sports giant Adidas, which is sponsoring the Jerusalem International Marathon, requested

clarifications from the Jerusalem Municipality about the manner in which the event would be

conducted [sic]. Sources in the company [say they] are even considering withdrawing the

sponsorship because of fears of a consumer boycott, after it became clear that the route also

runs through neighborhoods beyond the Green Line.

The companys communication with the Jerusalem Municipality follows a series of protests

it received from human rights organizations across the world, demanding that the company

cancel its sponsorship of the marathon, which is scheduled for March 2011.

The calls for a boycott came after a left-wing activist, who will be participating in the

marathon, complained to the Meretz faction in Jerusalem. He said that it was not proper that

the route run through neighborhoods beyond the Green Line. Among other things, the

organizations are threating to start a consumer boycott of it does not withdraw its support of

the race.

In their letter to the Mayor Nir Barkat, which was communicated with the help of the Meretzfaction in the Jerusalem City Council, headed by Councillor Pepe Alalou and Dr. Meir

Margalit, the [company's] managers clarification over the planned route. A source in the

Jerusalem Municipality said that following the approaches to the company, some of the

Adidas management and its board, requested explicit clarifications regarding the event, which

will be held for the first time in Jerusalem.

Quelle

http://coteret.com/2010/12/12/following-local-pressure-adidas-reconsiders-sponsorship-of-

jerusalem-marathon/#more-2923

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