wordpress and the future of ux
DESCRIPTION
Consider the user when creating websites and front-end design experiences. WordPress is a great tool and the future of ux might depend on it!TRANSCRIPT
THE FUTURE OF UXFUTURE
CODY LANDEFELD DIRECTOR @ Mode Effect !UX & WordPress !12+ YEARS IN DESIGN/WEB 8+ YEARS IN WORDPRESS
@codyl // codyl.com // #wcmia
WHAT IS UX?UX
“User Experience” encompasses all aspects of the end-user’s interaction with the company, service, or products.
“Usability” is a quality attribute of the UI, covering whether the system is easy to learn, efficient to use, pleasant, etc. Also
extremely important work in conjunction with “User Experience.”
@codyl // codyl.com // #wcmia
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UX OF THE PASTTHE PAST
@codyl // codyl.com // #wcmia
Was our experience with services and products better or worse pre-internet?
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UX OF THE PASTTHE PAST
@codyl // codyl.com // #wcmia
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UX OF THE PASTTHE PAST
@codyl // codyl.com // #wcmia
@codyl // codyl.com // #wcmia
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UX OF THE PASTTHE PAST
Which product or service did you have the best “experience” with before the internet?
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UX OF THE PASTTHE PAST
@codyl // codyl.com // #wcmia
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UX OF THE PASTTHE PAST
@codyl // codyl.com // #wcmia
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UX OF THE PASTTHE PAST
@codyl // codyl.com // #wcmia
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UX OF THE PASTTHE PAST
Remember this drill?
@codyl // codyl.com // #wcmia
Remember when cell phones were just phones?
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@codyl // codyl.com // #wcmia
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- @codyl // codyl.com // #wcmia
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UX OF THE PRESENTTHE PRESENT
@codyl // codyl.com // #wcmia
Transitioning to the web: !
“The internet makes things easier and difficult at the same time.”
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Focus on usability: !
Everything is about the user. The customer experience on every device
needs to be optimal.
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-@codyl // codyl.com // #wcmia
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-@codyl // codyl.com // #wcmia
Everyone has a computer and uses the web. The web needs to be easier to use.
But it requires strategy and thought to make it usable.
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“If the user can’t use it, It dosen’t work.”
-SUSAN DRAY
@codyl // codyl.com // #wcmia
The web is being used on multiple devices (via smartinsights.com)
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-@codyl // codyl.com // #wcmia
Web usage continues to become more segmented (via smartinsights.com)
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UX OF THE FUTURETHE FUTURE
@codyl // codyl.com // #wcmia
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UX OF THE FUTURETHE FUTURE
What does the future hold? !
Tomorrow insists on more segmentation & fragmentation. !
Computers // Phones // Tablets // Phablets // Etc.
@codyl // codyl.com // #wcmia
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UX OF THE FUTURETHE FUTURE
What role can the designer play in this?
@codyl // codyl.com // #wcmia
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UX OF THE FUTURETHE FUTURE
As designers, we need to design for the web humanely.
@codyl // codyl.com // #wcmia
“A user should not be kept waiting unnecessarily is an obvious and humane design principle. It is also
humane not to hurry a user; the more general principle is: Users should set the pace of an
interaction.” !
-JEFF RASKIN
@codyl // codyl.com // #wcmia
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UX OF THE FUTURETHE FUTURE
@codyl // codyl.com // #wcmia
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UX OF THE FUTURETHE FUTURE
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UX OF THE FUTURETHE FUTURE
What does this mean for the designer? !
@codyl // codyl.com // #wcmia
“All our work is never over...” -DAFT PUNK
Thanks. !