the future of ux: killing the wireframe machine

The Future of UX Killing the Wireframe

Machine

NYC IxDA - November 14 2013

lishubertNYC IxDA November 14 2013The Future of UX by UXPA New Jersey

lishubertNYC IxDA November 14 2013Fragments by erix on Flickr

lishubertNYC IxDA November 14 2013

Lis Hubert13lishubert13wwwelisabethhubertcom



A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact

From Beyond Philosophy


A user experience is an interaction between an organization and a user as perceived through a userrsquos conscious and subconscious mind It is a blend of an organizationrsquos rational performance the senses stimulated and the emotions evoked and intuitively measured against users expectations across all moments of contact



User gets in a car accident amp needs to submit a claim

In a state of shock



In a state of shock

Take photos of the accident with phone and uploads to submit claim

Feeling of relief setting in



In a state of shock



Receives email from insurance co that claim successfully submitted

Relieved about claim Goes to get car estimate




In a state of shock





Userrsquos Perception


User Insights

Business Insights

Tech Insights

Combine with UX

Expertise (Empathy Strategy Design)


Discovery

not quite clear on the concept by woodleywonderworks on Flickr


analyse by LeonArtsat on Flickr

Analysis


Experience Strategy

photo by Kevin Dooley on Flickr


Product Roadmaps





If a company understands what customers want (and who they arehow they feel) AND that matches up with what they are or want be about that company can design touchpoints products and services that customers will use love and keep coming back to Establishing a long-term relationship is in my view the ultimate goal (and probably the most profitable to boot)13rayraydel


Revenue - business goals achieved task success13redwinederous


We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG


We describe the role of the ldquoUser Experience Architectrsquos Officerdquo which works across the divisions helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG13

Donald Norman - 1995


The value of UX

Knowing what products and services to create


Easier way to deposit checks

User Needs



User Needs

More Checks Deposited

Biz Needs+



User Needs


Biz Needs

Ability to deposit checks from image

Tech13Capabilities+ +



User Needs


Biz Needs


Tech13Capabilities

Product Insight

Online Check Deposit Tool

+ +


The value of UX

Knowing what products and services to create for who



The value of UX

Knowing what products and services to create for who and when to create them



The value of UX

Knowing what products and services to create for who and when to create them in order to facilitate a human-centered relationship with onersquos company 13


The value of UX


This keeps customers happy


The value of UX


This keeps customers happy gives them what they need (while fulfilling business needs) and therefore


The value of UX


This keeps customers happy gives them what they need (while fulfilling business needs) and therefore keeps them coming back for more




Huh


Keeping it real


Not UX


Not An Experience


UI





Has mobile device



Has mobile device


Make sure can fit all claim information from website on to a smaller screen



Has mobile device




Reuse and send standard claim email

lishubertNYC IxDA November 14 2013sensitive noise obvious 2 by milos milosevic on Flickr



1 Itrsquos designed to be controlled by a driver or operator

Characteristics of a machine as defined by Dave Gray in The Connected Company

Characteristics of a Machine


2 It needs to be maintained and when it breaks down you fix it




3 A machine pretty much works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine






The Process


ldquoThis UX thing is gold But how do I sell itrdquo


The Process


lishubertNYC IxDA November 14 2013lishubertFuture Insights Live April 30 2013

YAY We have a good ldquoUXrdquo


Itrsquos designed to be controlled by a driver or operator



It needs to be maintained and when it breaks down you fix it



Works in the same way for the life of the machine Eventually things change or the machine wears out and you need to build or buy a new machine



Closed System self-contained and isolated from its external environment Because it is isolated from its environment a closed system is easier to control



ldquoThis is the dawning of the Age of Experiencerdquo13

~ Jared M Spool 2007

The Dawning of the Age of Experience by Jared M Spool on Slideshare


Successful Experience Design is



Machines rule

Industrial Revolution

Feedback is king

Age of Experience

Then Now


Machines rule


Feedback is king

Age of Experience

Then Now

Trying to use methods from here

To be successful here


Cage in Decay by Mr Physics on Flickr


~ UX Unicorn

lishubertNYC IxDA November 14 2013estupid ego by unite on Flickr


Timo Kohlenberg | Portrait by Timo Kohlenberg on Flickr

The face of UX


UXer creates13wireframe



UXers shows wireframe as the user experience




Team sees UXer as UX and thinks wireframes = UX




Team wants UX so demands wireframes





cogito ergo sum13I think therefore I am13





Read Listen Read

play read or listen by jessleecuizon on Flickr



lishubertNYC IxDA November 14 2013The Crickett versus The Scorpion by Bill Gracey on Flickr

ldquoUsability Testingrdquo vs ldquoValidating Ideasrdquo




bull Framing the problem13bull Understanding the industry competition 13bull Understanding tech feasibility13bull Understanding business model and need13bull Understanding the solution (sans interface)13


1 Find a real UX job13


1 Find a real UX job132 Stop calling what you do UX


UXers shows real value of UX as UX


Team sees you as UX and thinks wireframes = UX






Team sees you as UX and sees the real value of UX





Team wants UX so demands the real value of UX


UXer brings the real value it promised





Success

Sarangkot Flight by `thedreamsky on Flickr






lishubertNYC IxDA November 14 2013Problems are Opportunities by DonnaGrayson on Flickr



lishubertNYC IxDA November 14 2013 05122008 by pa1nt on Flickr


ldquoA lsquoNorsquo uttered from the deepest conviction is better than a lsquoYesrsquo merely uttered to please or worse to avoid troublerdquo13

~Mohandas Gandi


Welcome to the Age of the Experience


Thankslishubert

lishubertNYC IxDA November 14 2013The Future of UX by UXPA New Jersey













In a state of shock



In a state of shock





In a state of shock








In a state of shock







User Insights

Business Insights

Tech Insights

Combine with UX



Discovery




Analysis


Experience Strategy



Product Roadmaps














The value of UX




User Needs



User Needs


Biz Needs+



User Needs


Biz Needs





User Needs


Biz Needs


Tech13Capabilities

Product Insight


+ +


The value of UX




The value of UX




The value of UX



The value of UX




The value of UX




The value of UX






Huh


Keeping it real


Not UX


Not An Experience


UI





Has mobile device



Has mobile device





Has mobile device






















The Process




The Process
























Machines rule


Feedback is king

Age of Experience

Then Now


Machines rule


Feedback is king

Age of Experience

Then Now






~ UX Unicorn




The face of UX























Read Listen Read



































Success













~Mohandas Gandi




Thankslishubert













In a state of shock



In a state of shock





In a state of shock








In a state of shock







User Insights

Business Insights

Tech Insights

Combine with UX



Discovery




Analysis


Experience Strategy



Product Roadmaps














The value of UX




User Needs



User Needs


Biz Needs+



User Needs


Biz Needs





User Needs


Biz Needs


Tech13Capabilities

Product Insight


+ +


The value of UX




The value of UX




The value of UX



The value of UX




The value of UX




The value of UX






Huh


Keeping it real


Not UX


Not An Experience


UI





Has mobile device



Has mobile device





Has mobile device






















The Process




The Process
























Machines rule


Feedback is king

Age of Experience

Then Now


Machines rule


Feedback is king

Age of Experience

Then Now






~ UX Unicorn




The face of UX























Read Listen Read



































Success













~Mohandas Gandi




Thankslishubert



In a state of shock





In a state of shock








In a state of shock







User Insights

Business Insights

Tech Insights

Combine with UX



Discovery




Analysis


Experience Strategy



Product Roadmaps














The value of UX




User Needs



User Needs


Biz Needs+



User Needs


Biz Needs





User Needs


Biz Needs


Tech13Capabilities

Product Insight


+ +


The value of UX




The value of UX




The value of UX



The value of UX




The value of UX




The value of UX






Huh


Keeping it real


Not UX


Not An Experience


UI





Has mobile device



Has mobile device





Has mobile device






















The Process




The Process
























Machines rule


Feedback is king

Age of Experience

Then Now


Machines rule


Feedback is king

Age of Experience

Then Now






~ UX Unicorn




The face of UX























Read Listen Read



































Success













~Mohandas Gandi




Thankslishubert



In a state of shock








In a state of shock







User Insights

Business Insights

Tech Insights

Combine with UX



Discovery




Analysis


Experience Strategy



Product Roadmaps














The value of UX




User Needs



User Needs


Biz Needs+



User Needs


Biz Needs





User Needs


Biz Needs


Tech13Capabilities

Product Insight


+ +


The value of UX




The value of UX




The value of UX



The value of UX




The value of UX




The value of UX






Huh


Keeping it real


Not UX


Not An Experience


UI





Has mobile device



Has mobile device





Has mobile device






















The Process




The Process
























Machines rule


Feedback is king

Age of Experience

Then Now


Machines rule


Feedback is king

Age of Experience

Then Now






~ UX Unicorn




The face of UX























Read Listen Read



































Success













~Mohandas Gandi




Thankslishubert




In a state of shock







User Insights

Business Insights

Tech Insights

Combine with UX



Discovery




Analysis


Experience Strategy



Product Roadmaps














The value of UX




User Needs



User Needs


Biz Needs+



User Needs


Biz Needs





User Needs


Biz Needs


Tech13Capabilities

Product Insight


+ +


The value of UX




The value of UX




The value of UX



The value of UX




The value of UX




The value of UX






Huh


Keeping it real


Not UX


Not An Experience


UI





Has mobile device



Has mobile device





Has mobile device






















The Process




The Process
























Machines rule


Feedback is king

Age of Experience

Then Now


Machines rule


Feedback is king

Age of Experience

Then Now






~ UX Unicorn




The face of UX























Read Listen Read



































Success













~Mohandas Gandi




Thankslishubert


User Insights

Business Insights

Tech Insights

Combine with UX



Discovery




Analysis


Experience Strategy



Product Roadmaps














The value of UX




User Needs



User Needs


Biz Needs+



User Needs


Biz Needs





User Needs


Biz Needs


Tech13Capabilities

Product Insight


+ +


The value of UX




The value of UX




The value of UX



The value of UX




The value of UX




The value of UX






Huh


Keeping it real


Not UX


Not An Experience


UI





Has mobile device



Has mobile device





Has mobile device






















The Process




The Process
























Machines rule


Feedback is king

Age of Experience

Then Now


Machines rule


Feedback is king

Age of Experience

Then Now






~ UX Unicorn




The face of UX























Read Listen Read



































Success













~Mohandas Gandi




Thankslishubert


Discovery




Analysis


Experience Strategy



Product Roadmaps














The value of UX




User Needs



User Needs


Biz Needs+



User Needs


Biz Needs





User Needs


Biz Needs


Tech13Capabilities

Product Insight


+ +


The value of UX




The value of UX




The value of UX



The value of UX




The value of UX




The value of UX






Huh


Keeping it real


Not UX


Not An Experience


UI





Has mobile device



Has mobile device





Has mobile device






















The Process




The Process
























Machines rule


Feedback is king

Age of Experience

Then Now


Machines rule


Feedback is king

Age of Experience

Then Now






~ UX Unicorn




The face of UX























Read Listen Read



































Success













~Mohandas Gandi




Thankslishubert



Analysis


Experience Strategy



Product Roadmaps














The value of UX




User Needs



User Needs


Biz Needs+



User Needs


Biz Needs





User Needs


Biz Needs


Tech13Capabilities

Product Insight


+ +


The value of UX




The value of UX




The value of UX



The value of UX




The value of UX




The value of UX






Huh


Keeping it real


Not UX


Not An Experience


UI





Has mobile device



Has mobile device





Has mobile device






















The Process




The Process
























Machines rule


Feedback is king

Age of Experience

Then Now


Machines rule


Feedback is king

Age of Experience

Then Now






~ UX Unicorn




The face of UX























Read Listen Read



































Success













~Mohandas Gandi




Thankslishubert


Experience Strategy



Product Roadmaps














The value of UX




User Needs



User Needs


Biz Needs+



User Needs


Biz Needs





User Needs


Biz Needs


Tech13Capabilities

Product Insight


+ +


The value of UX




The value of UX




The value of UX



The value of UX




The value of UX




The value of UX






Huh


Keeping it real


Not UX


Not An Experience


UI





Has mobile device



Has mobile device





Has mobile device






















The Process




The Process
























Machines rule


Feedback is king

Age of Experience

Then Now


Machines rule


Feedback is king

Age of Experience

Then Now






~ UX Unicorn




The face of UX























Read Listen Read



































Success













~Mohandas Gandi




Thankslishubert


Product Roadmaps














The value of UX




User Needs



User Needs


Biz Needs+



User Needs


Biz Needs





User Needs


Biz Needs


Tech13Capabilities

Product Insight


+ +


The value of UX




The value of UX




The value of UX



The value of UX




The value of UX




The value of UX






Huh


Keeping it real


Not UX


Not An Experience


UI





Has mobile device



Has mobile device





Has mobile device






















The Process




The Process
























Machines rule


Feedback is king

Age of Experience

Then Now


Machines rule


Feedback is king

Age of Experience

Then Now






~ UX Unicorn




The face of UX























Read Listen Read



































Success













~Mohandas Gandi




Thankslishubert














The value of UX




User Needs



User Needs


Biz Needs+



User Needs


Biz Needs





User Needs


Biz Needs


Tech13Capabilities

Product Insight


+ +


The value of UX




The value of UX




The value of UX



The value of UX




The value of UX




The value of UX






Huh


Keeping it real


Not UX


Not An Experience


UI





Has mobile device



Has mobile device





Has mobile device






















The Process




The Process
























Machines rule


Feedback is king

Age of Experience

Then Now


Machines rule


Feedback is king

Age of Experience

Then Now






~ UX Unicorn




The face of UX























Read Listen Read



































Success













~Mohandas Gandi




Thankslishubert



User Needs



User Needs


Biz Needs+



User Needs


Biz Needs





User Needs


Biz Needs


Tech13Capabilities

Product Insight


+ +


The value of UX




The value of UX




The value of UX



The value of UX




The value of UX




The value of UX






Huh


Keeping it real


Not UX


Not An Experience


UI





Has mobile device



Has mobile device





Has mobile device






















The Process




The Process
























Machines rule


Feedback is king

Age of Experience

Then Now


Machines rule


Feedback is king

Age of Experience

Then Now






~ UX Unicorn




The face of UX























Read Listen Read



































Success













~Mohandas Gandi




Thankslishubert



User Needs


Biz Needs+



User Needs


Biz Needs





User Needs


Biz Needs


Tech13Capabilities

Product Insight


+ +


The value of UX




The value of UX




The value of UX



The value of UX




The value of UX




The value of UX






Huh


Keeping it real


Not UX


Not An Experience


UI





Has mobile device



Has mobile device





Has mobile device






















The Process




The Process
























Machines rule


Feedback is king

Age of Experience

Then Now


Machines rule


Feedback is king

Age of Experience

Then Now






~ UX Unicorn




The face of UX























Read Listen Read



































Success













~Mohandas Gandi




Thankslishubert



User Needs


Biz Needs





User Needs


Biz Needs


Tech13Capabilities

Product Insight


+ +


The value of UX




The value of UX




The value of UX



The value of UX




The value of UX




The value of UX






Huh


Keeping it real


Not UX


Not An Experience


UI





Has mobile device



Has mobile device





Has mobile device






















The Process




The Process
























Machines rule


Feedback is king

Age of Experience

Then Now


Machines rule


Feedback is king

Age of Experience

Then Now






~ UX Unicorn




The face of UX























Read Listen Read



































Success













~Mohandas Gandi




Thankslishubert



User Needs


Biz Needs


Tech13Capabilities

Product Insight


+ +


The value of UX




The value of UX




The value of UX



The value of UX




The value of UX




The value of UX






Huh


Keeping it real


Not UX


Not An Experience


UI





Has mobile device



Has mobile device





Has mobile device






















The Process




The Process
























Machines rule


Feedback is king

Age of Experience

Then Now


Machines rule


Feedback is king

Age of Experience

Then Now






~ UX Unicorn




The face of UX























Read Listen Read



































Success













~Mohandas Gandi




Thankslishubert


The value of UX




The value of UX




The value of UX



The value of UX




The value of UX




The value of UX






Huh


Keeping it real


Not UX


Not An Experience


UI





Has mobile device



Has mobile device





Has mobile device






















The Process




The Process
























Machines rule


Feedback is king

Age of Experience

Then Now


Machines rule


Feedback is king

Age of Experience

Then Now






~ UX Unicorn




The face of UX























Read Listen Read



































Success













~Mohandas Gandi




Thankslishubert



The value of UX




The value of UX



The value of UX




The value of UX




The value of UX






Huh


Keeping it real


Not UX


Not An Experience


UI





Has mobile device



Has mobile device





Has mobile device






















The Process




The Process
























Machines rule


Feedback is king

Age of Experience

Then Now


Machines rule


Feedback is king

Age of Experience

Then Now






~ UX Unicorn




The face of UX























Read Listen Read



































Success













~Mohandas Gandi




Thankslishubert



The value of UX



The value of UX




The value of UX




The value of UX






Huh


Keeping it real


Not UX


Not An Experience


UI





Has mobile device



Has mobile device





Has mobile device






















The Process




The Process
























Machines rule


Feedback is king

Age of Experience

Then Now


Machines rule


Feedback is king

Age of Experience

Then Now






~ UX Unicorn




The face of UX























Read Listen Read



































Success













~Mohandas Gandi




Thankslishubert


The value of UX




The value of UX




The value of UX






Huh


Keeping it real


Not UX


Not An Experience


UI





Has mobile device



Has mobile device





Has mobile device






















The Process




The Process
























Machines rule


Feedback is king

Age of Experience

Then Now


Machines rule


Feedback is king

Age of Experience

Then Now






~ UX Unicorn




The face of UX























Read Listen Read



































Success













~Mohandas Gandi




Thankslishubert


The value of UX




The value of UX






Huh


Keeping it real


Not UX


Not An Experience


UI





Has mobile device



Has mobile device





Has mobile device






















The Process




The Process
























Machines rule


Feedback is king

Age of Experience

Then Now


Machines rule


Feedback is king

Age of Experience

Then Now






~ UX Unicorn




The face of UX























Read Listen Read



































Success













~Mohandas Gandi




Thankslishubert


The value of UX






Huh


Keeping it real


Not UX


Not An Experience


UI





Has mobile device



Has mobile device





Has mobile device






















The Process




The Process
























Machines rule


Feedback is king

Age of Experience

Then Now


Machines rule


Feedback is king

Age of Experience

Then Now






~ UX Unicorn




The face of UX























Read Listen Read



































Success













~Mohandas Gandi




Thankslishubert




Huh


Keeping it real


Not UX


Not An Experience


UI





Has mobile device



Has mobile device





Has mobile device






















The Process




The Process
























Machines rule


Feedback is king

Age of Experience

Then Now


Machines rule


Feedback is king

Age of Experience

Then Now






~ UX Unicorn




The face of UX























Read Listen Read



































Success













~Mohandas Gandi




Thankslishubert


Keeping it real


Not UX


Not An Experience


UI





Has mobile device



Has mobile device





Has mobile device






















The Process




The Process
























Machines rule


Feedback is king

Age of Experience

Then Now


Machines rule


Feedback is king

Age of Experience

Then Now






~ UX Unicorn




The face of UX























Read Listen Read



































Success













~Mohandas Gandi




Thankslishubert


Not UX


Not An Experience


UI





Has mobile device



Has mobile device





Has mobile device






















The Process




The Process
























Machines rule


Feedback is king

Age of Experience

Then Now


Machines rule


Feedback is king

Age of Experience

Then Now






~ UX Unicorn




The face of UX























Read Listen Read



































Success













~Mohandas Gandi




Thankslishubert


Not An Experience


UI





Has mobile device



Has mobile device





Has mobile device






















The Process




The Process
























Machines rule


Feedback is king

Age of Experience

Then Now


Machines rule


Feedback is king

Age of Experience

Then Now






~ UX Unicorn




The face of UX























Read Listen Read



































Success













~Mohandas Gandi




Thankslishubert


UI





Has mobile device



Has mobile device





Has mobile device






















The Process




The Process
























Machines rule


Feedback is king

Age of Experience

Then Now


Machines rule


Feedback is king

Age of Experience

Then Now






~ UX Unicorn




The face of UX























Read Listen Read



































Success













~Mohandas Gandi




Thankslishubert





Has mobile device



Has mobile device





Has mobile device






















The Process




The Process
























Machines rule


Feedback is king

Age of Experience

Then Now


Machines rule


Feedback is king

Age of Experience

Then Now






~ UX Unicorn




The face of UX























Read Listen Read



































Success













~Mohandas Gandi




Thankslishubert



Has mobile device





Has mobile device






















The Process




The Process
























Machines rule


Feedback is king

Age of Experience

Then Now


Machines rule


Feedback is king

Age of Experience

Then Now






~ UX Unicorn




The face of UX























Read Listen Read



































Success













~Mohandas Gandi




Thankslishubert



Has mobile device






















The Process




The Process
























Machines rule


Feedback is king

Age of Experience

Then Now


Machines rule


Feedback is king

Age of Experience

Then Now






~ UX Unicorn




The face of UX























Read Listen Read



































Success













~Mohandas Gandi




Thankslishubert


















The Process




The Process
























Machines rule


Feedback is king

Age of Experience

Then Now


Machines rule


Feedback is king

Age of Experience

Then Now






~ UX Unicorn




The face of UX























Read Listen Read



































Success













~Mohandas Gandi




Thankslishubert




The Process
























Machines rule


Feedback is king

Age of Experience

Then Now


Machines rule


Feedback is king

Age of Experience

Then Now






~ UX Unicorn




The face of UX























Read Listen Read



































Success













~Mohandas Gandi




Thankslishubert
























Machines rule


Feedback is king

Age of Experience

Then Now


Machines rule


Feedback is king

Age of Experience

Then Now






~ UX Unicorn




The face of UX























Read Listen Read



































Success













~Mohandas Gandi




Thankslishubert


Machines rule


Feedback is king

Age of Experience

Then Now






~ UX Unicorn




The face of UX























Read Listen Read



































Success













~Mohandas Gandi




Thankslishubert




~ UX Unicorn




The face of UX























Read Listen Read



































Success













~Mohandas Gandi




Thankslishubert




The face of UX























Read Listen Read



































Success













~Mohandas Gandi




Thankslishubert























Read Listen Read



































Success













~Mohandas Gandi




Thankslishubert


































Success













~Mohandas Gandi




Thankslishubert












~Mohandas Gandi




Thankslishubert




Thankslishubert