ux & future

UX & Future
2016Billy()/BillyChoi@Gmail.com
(HCI )/ ( )/
ICT()/InnoUX
Research Data: http://www.slideshare.net/BillyChoi/Blog: http://blog.naver.com/soularchitec
Twitter/Facebook: ILOVEHCI

2016 Billy All rights reserved.UX & Future
Table of Contents
Challenge I
Challenge II
Challenge III
Challenge IV
Usability Engineering
Emotional Design
Case Study
1

Challenge I

& UX
3
Video source: https://www.facebook.com/no1jaemi/videos/936831373105434/

Save people & UX
4
" "... ' '
Video source: https://www.facebook.com/videomug/videos/1125115640896191/

& UX
5
Video source: https://www.facebook.com/ehrehsmsdnflEkd/videos/973217459392069/
: http://naver.me/xaGsYeZd

Self-balancing & UX
6
Video source: https://www.facebook.com/GIGadgets.Fans/videos/1018770194868936/

Challenge II

A B !
8
Source: http://www.lukew.com/ff/

A B !(cont.)
9

A B !(cont.)
10

Probabilistic models( )
( )
(Gerd Gierenzer)
,
: ( )
: ( .)
: ( 2000 )
11

The triune brain theory( )
Paul MacLean 1990
Orange represents the primate brain(neocortex), green is the mammalian brain, and yellow is the reptilian brain .
3(layer) .
12

The mammalian brain( )
, , , (danger, reproductive and nurturance needs, and acquisition of food)
close enough is good enough rule() ; ; rather be safe than sorry
https://s-media-cache-ak0.pinimg.com/originals/80/64/ce/8064cefe43478874308aef7b51a7f0cd.gif
13

The neocortex or primate brain( )
: ()
; 3
(paleocortex), 4~5, 6 (six distinct cellular layers)
The four major lobes of the cortex are visible from a lateral view of the brain.
()
()
()
()
14

Some major functions of the human cortex
()
( )
( )
()
( )
()
( )
15

Challenge III

& UX
17
Video source: https://www.facebook.com/myjobisboring2015/videos/1397106226971971/

(Digger land) & UX
18
Video source: https://www.facebook.com/FatherlyHQ/videos/1058725237513951/

& UX
19
Video source: https://www.facebook.com/dailydot/videos/1067694906634829/

& UX
20
Video source: https://www.facebook.com/frms1/videos/1613630002219602/

& UX
21
Video source: https://www.facebook.com/AllaboutAD/videos/968674043254439/

Augmented climbing wall game & UX
22
Video source: https://www.facebook.com/HCI.Research/videos/1090155134355703/

Challenge IV

ISO 9241-11: Usability: Definitions and concepts
The new version of ISO 9241-11 retains and elaborates on the concepts in the 1988 version of the standard,
With the original definition of usability extended to apply to systems and services: the extent to which a system, product or service can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use.
Goals: Historically, usability has been associated with achieving predetermined practical goals, but the concept has been widened in the new version of ISO 9241-11 to include achieving personal outcomes such as entertainment or personal development.
24
Source: New ISO Standards for Usability, Usability Reports and Usability Measures(2016)

http://www.designresourcebox.com/why-usability-is-the-most-important-aspect-of-designing-a-site/

ISO 9241-220: Human-Centred Design
According to ISO 9241-210, human-centred design is an \approach to systems design and developmentthat aims to make interactive systems more usable by focusing on the use of
the systemand applying human factors/ergonomicsand usability knowledge and techniques.
The current draft of the standard proposes a broadened definition of user experience to take account of the way the term is commonly used: a person's perceptions and responsesresulting from the use and/or anticipated use of an interactive system, and from the user's interaction with the organization that supplies or delivers
the interactive system; from discovering the system, adopting and using it, through to final use.
26

ISO 9241-220: Human-Centred Design(cont.)
27

ISO/IEC 25022: Measurement of Quality in Use
28
Quality in use which is defined in ISO/IEC 25010 System and software quality models includes: effectiveness, efficiency, satisfaction, freedom from risk and context coverage. The measures for quality in use in ISO/IEC 25022 include measures for the components of usability that are defined in ISO 9241-11: effectiveness, efficiency and satisfaction (Table 2).

ISO/IEC 25022: Measurement of Quality in Use(cont.)
29
ISO/IEC 25022 provides suggested measures for freedom from risk, which is defines as the: degree to which the quality of a product or system mitigates or avoids potential risk to the user, organisation or project, including risks to economic status, human life, health, or the environment (Table 3).
This recognises that it is not sufficient simply to consider successful interaction, it is also important to minimise the possibility of any adverse consequences that could arise from poor usability (such as an individual failing to purchase the correct transport ticket, adverse economic consequences for a company, or environmental consequences resulting from poor usability of home-heating controls).

ISO/IEC 25023: Measurement of System and Software Product Quality
30
ISO/IEC 25023 contains measures for system and software product quality, including measures of usability as a product attribute (Tables 5 and 6).

ISO/IEC 25066: Usability Evaluation Reports
31
ISO/IEC 25062 Common Industry Format (CIF) for usability test reports, published in 2008, specifies the information to be included in a summative test report that is intended to enable a supplier to demonstrate the usability of their system to a potential purchaser, and the purchaser to judge whether the system would be usable in their own context of use. The information required by this standard is more detailed than is necessary for most formative evaluation reports.
When the new ISO/IEC 25066 Common Industry Format for usability (CIF) Evaluation reports was developed to cover a wider range of approaches to usability evaluation, rather than focusing on the summative or formative purpose of evaluation, the approach taken was to specify the contents that should be included for different types of usability evaluation:1. Inspection to identify usability defects and the corresponding potential usability problems.2. User observation
Qualitative: Observing user behaviour to identify actual usability problems. Quantitative: Measuring user performance and responses to obtain data on
effectiveness and efficiency.3. Obtaining subjective information from users including:
Qualitative: Problems, opinions and impressions given during or after a usability evaluation.
Quantitative: Measures of user satisfaction or perception.

Usability Models Implementation in Several Areas
32
Sou

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