digital summit phoenix - the future of ux
DESCRIPTION
This talk from Digital Summit Phoenix encompasses thoughts on how to solve user experience challenges for customers and clients and how to help them convert.TRANSCRIPT
THE FUTURE OF UXFUTURE
CODY LANDEFELD DIRECTOR @ codyL group !10+ YEARS IN DESIGN/WEB 32+ YEARS IN PHOENIX
@codyl // codyl.com // #dsp14
WHAT IS UX?UX
“User Experience” encompasses all aspects of the end-user’s interaction with the company, service, or products.
“Usability” is a quality attribute of the UI, covering whether the system is easy to learn, efficient to use, pleasant, etc. Also
extremely important work in conjunction with “User Experience.”
@codyl // codyl.com // #dsp14
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UX OF THE PASTTHE PAST
@codyl // codyl.com // #dsp14
Was our experience with services and products better or worse pre-internet?
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UX OF THE PASTTHE PAST
@codyl // codyl.com // #dsp14
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UX OF THE PASTTHE PAST
@codyl // codyl.com // #dsp14
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UX OF THE PASTTHE PAST
@codyl // codyl.com // #dsp14
Which product or service did you have the best “experience” with before the internet?
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UX OF THE PASTTHE PAST
@codyl // codyl.com // #dsp14
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UX OF THE PASTTHE PAST
@codyl // codyl.com // #dsp14
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UX OF THE PASTTHE PAST
@codyl // codyl.com // #dsp14
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UX OF THE PASTTHE PAST
Remember this drill?
@codyl // codyl.com // #dsp14
Remember when cell phones were just phones?
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- @codyl // codyl.com // #dsp14
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UX OF THE PRESENTTHE PRESENT
@codyl // codyl.com // #dsp14
Transitioning to the web: !
“The internet makes things easier and difficult at the same time.”
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-@codyl // codyl.com // #dsp14
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-@codyl // codyl.com // #dsp14
Everyone has a computer and uses the web. The web needs to be easier to use.
But it requires strategy and thought to make it usable.
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“If the user can’t use it, It dosen’t work.”
-SUSAN DRAY
@codyl // codyl.com // #dsp14
The web is being used on multiple devices (via smartinsights.com)
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-@codyl // codyl.com // #dsp14
Web usage continues to become more segmented (via smartinsights.com)
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UX OF THE FUTURETHE FUTURE
@codyl // codyl.com // #dsp14
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UX OF THE FUTURETHE FUTURE
What does the future hold? !
Tomorrow insists on more segmentation & fragmentation. !
Computers // Phones // Tablets // Phablets // Etc.
@codyl // codyl.com // #dsp14
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UX OF THE FUTURETHE FUTURE
What role can the designer play in this?
@codyl // codyl.com // #dsp14
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UX OF THE FUTURETHE FUTURE
As designers, we need to design for the web humanely.
@codyl // codyl.com // #dsp14
“That a user should not be kept waiting unnecessarily is an obvious and humane design
principle. It is also humane not to hurry a user; the more general principle is: Users should set the
pace of an interaction.” !
-JEFF RASKIN
@codyl // codyl.com // #dsp14
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UX OF THE FUTURETHE FUTURE
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UX OF THE FUTURETHE FUTURE
@codyl // codyl.com // #dsp14
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UX OF THE FUTURETHE FUTURE
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UX OF THE FUTURETHE FUTURE
What does this mean for the designer? !
@codyl // codyl.com // #dsp14
“All our work is never over...” -DAFT PUNK
Thanks. !