future ux 1

Future U X 1. How to create a Striking effect 2013 _ Kim Juhee (2013.08.29)

www.futuerux.co.kr

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http://www.futureux.co.kr/

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Future U U X

Art Tech X

Holographic Show

- 3 Type (Transparent foil/Water & Fog/Glass)

- Mixing real and virtual worlds

- Consistent between real and virtual performer

- Uses of various props

-Use Various Sensors

Media facade

- Use Building Shape

- User Participation

- Make Surrealism

- Make deep space

-Interactive 3D Projection

Space design

- Immersive Experience



-Immersive Experience

- Immersive Experience !

Interactive Billboard

- User Participation

- Make Easy and Simple

- Using Multi display

- Mobile connectivity

- Convergence in SNS

Art X Tech

Eyelner

3D Holographic Fashion Show, 2011

Holographic Show

3 Type Display : Transparent foil Water & Fog Glass

Musion

3D holographic water show

Advertisement for the 2013 Nissan Altima

Collaboration with OMD & TBWA Obscuradigital

Holographic projection on glass

NASA Holographic Presentation

http://www.musion.co.uk/

http://www.omd.com/

http://www.tbwa.com/

http://www.obscuradigital.com/work/detail/nasa-holographic-presentation/

http://www.autoguide.com/auto-news/wp-content/uploads/2012/06/Altima_edited-1.jpg

SCARAB - PORTRAIT OF A MAN

Animated theatrical concert

Musion Eyeliner projection screen

Holographic Show

Mixing real and virtual worlds

http://www.endelrivers.com/scarab1a.html




Holographic Show

Consistent between real and virtual performer

Real Virtual

User Actor

Real Virtual

performer performer

http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=NcJnYX_06LDE5M&tbnid=VREFsfaC2AN_IM:&ved=0CAUQjRw&url=http://flyawaysimulation.com/news/3630/3d-holographic-projection-future-of-advertising/&ei=uWEcUpuNB4fGkQWe-YGYBw&bvm=bv.51156542,d.dGI&psig=AFQjCNFaDMYE3pHGXgSHCusOZ69tQWUaFw&ust=1377676105923579

BOX HOLOGRAM

Holographic Show

Uses of various props

dilussion

Full 360 degrees

activ8-3d

Full 360 degrees

Musion

http://www.dilussion.com/products/holographic-stage/

http://www.activ8-3d.co.uk/



http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=yskV3cbhiuOSFM&tbnid=nlylmFs1wByh7M:&ved=0CAUQjRw&url=http://meganhallettphotography.weebly.com/curatorship--dissertation-notes.html&ei=yXMcUuXFOIqDlQXO0ICQAg&psig=AFQjCNEwXRq3o39AuMZT6P39eYCD4yXdrg&ust=1377675705919893

http://www.musion.co.uk/

Corby launching Show

Use Gesture & Sound sensors

Holographic Show

Use Various Sensors

D’stirct

http://www.dstrict.com/

Centennial Spectacle

100th anniversary of Rice University

Media facade

Use Building shape

urbanscreen

100th anniversary of Rice University

SYDNEY OPERA

Lighting the sails | VIVID Sydney 2012

urbanscreen

http://www.urbanscreen.com/


MOCAP MAPPING 3D

Interactive 3D video display

Media facade

User Participation

NuFormer

http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Tz1TJYs5a6v9iM&tbnid=4YD2LJO8haEAsM:&ved=0CAUQjRw&url=http://www.barco.com/en/References/2012-04-05---nuformer-spectacle-zierikzee.aspx&ei=KvUdUomvLcjdigfAkIGQAg&bvm=bv.51156542,d.aGc&psig=AFQjCNF2NGQNeV7utGZjNXjHaw7rHBzRrw&ust=1377781113916428

http://www.nuformer.com/

http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=co1NOHO4jJfBmM&tbnid=C32Kw5xdAhce9M:&ved=0CAUQjRw&url=http://us.ct-group.com/showcase/interactive-3d-projection&ei=4fUdUoayLI-uiQeTlYGQDg&bvm=bv.51156542,d.aGc&psig=AFQjCNF2NGQNeV7utGZjNXjHaw7rHBzRrw&ust=1377781113916428

Media façade gallery

Media facade

Make Surrealism

urbanscreen

Ralph Lauren London 4D (10yr’s Celebrates)

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IAM OPERA GALA 2013, Korea

Media facade

Make deep space

3D OPERA Coca cola

https://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=9ZVO3orq6CPYgM&tbnid=CITeU64YvffEOM:&ved=0CAUQjRw&url=https://eto.co.kr/news/view.asp?Code=20130418135617527&ei=kAwbUrCzEY2TiAecoIGAAQ&bvm=bv.51156542,d.aGc&psig=AFQjCNEWxb8y27pJkyTj_J61D4ec7AvQTw&ust=1377590778317661

Визуальное 4D шоу в Лионе (Visual 4D Show, France Lyon)

Use a Sound sensor

Media facade

Interactive 3D Projection

1024architecture

Use a Motion sensor

Science Museum. London

http://www.1024architecture.net/

NASA Dome Tour

Immersive Educational Experience

Space design

Immersive Experience !

Obscuradigital

http://www.obscuradigital.com/work/detail/nasa-holographic-presentation/

AUDI city, london

Space design


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SKT T.Um, Korea

Raonsquare

http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=f_6-G6q-DmBkOM&tbnid=V4lbxOuaFWDztM:&ved=0CAUQjRw&url=http://www.contracthireandleasing.com/car-leasing-news/audi-opens-central-london-digital-dealership/&ei=IAseUsGnJ6eAiQeinYG4Bw&bvm=bv.51156542,d.aGc&psig=AFQjCNFJTCMq9ZyJvm0TVGtUlEnNCQC8SQ&ust=1377786992853807

http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=FNLmVFcq10Bz7M&tbnid=bmhGAtjE42gSxM:&ved=0CAUQjRw&url=http://whowired.net/50384&ei=qAkeUofHLYGciQe3y4CIAQ&bvm=bv.51156542,d.aGc&psig=AFQjCNFA5NHhxfoiw5iyht5FzFiPx_yLMA&ust=1377786646155741

http://www.raonsquare.com/

Space design


T1systems

Korea

Digital aquarium

Morocco Mall

Dubai Real aquarium

32.8m wide and 8.3m high , 33,000 living animals

VS

Virtual Real

http://www.t1sys.com/

http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=GIpmF_EJ6LJmJM&tbnid=4oNVnFi5HVPz9M:&ved=0CAUQjRw&url=http://emorfes.com/2009/11/12/striking-shopping-mall-designs/&ei=7LAeUtKHLuX-iAfplYHACQ&bvm=bv.51495398,d.aGc&psig=AFQjCNGHdMagwoPar7RG55kCj2Ue5vQHQg&ust=1377829193562100

King Kong 360 3D

Space design


Universal Studios Hollywood

http://www.universalstudioshollywood.com/attractions/king-kong-360-3-d-on-the-studio-tour

Dragon's Treasure

Space design


City of Dreams _ MACAU

http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=4PNy7puZB-oPbM&tbnid=UY9YYP0IPPjJHM:&ved=0CAUQjRw&url=http://www.domeprojection.com/?p=633&ei=gAobUqvKH8nmiAewmoHYDg&bvm=bv.51156542,d.aGc&psig=AFQjCNHA0DS4Wo59lfM1q8u8qlPfl6tPQw&ust=1377590251309614

http://www.cityofdreamsmacau.com/


User Participation

Kings Cross, Sydney

'Share a Coke'

Forever 21 in NY

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http://www.google.co.kr/url?sa=i&rct=j&q=Coca-Cola interactive sydny&source=images&cd=&cad=rja&docid=LP6LTP2XttPt9M&tbnid=Yzl6LPeZf5WQGM:&ved=0CAUQjRw&url=http://dtdigital.com.au/about-us/practice-areas/interactive-4&ei=RkMCUvKoDYXTkQWWoYAY&bvm=bv.50310824,d.dGI&psig=AFQjCNFjQkCfRov0OmpkkWrEXevrXzy7sg&ust=1375966123965348

http://youtu.be/JG8pzVDYgNQ


Using Multi display

NY Time square LG socialtree . 2013 The Cosmopolitan Las Vegas. The West Lobby

http://3.bp.blogspot.com/-S5EJBxKVuSo/T4YFs5jS-vI/AAAAAAAADj4/MGPRpMgkJ7w/s1600/cn_image_0.size.cosmopolitan-of-las-vegas-las-vegas-nevada-112047-1.jpg

Citibank digital branch


Make Easy and Simple

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Ticket Board Application

The Progressive Services of Lotte cinema

Vinyl

http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Gwq4MX8RvKthgM&tbnid=BdbBQPSF9yLGMM:&ved=0CAUQjRw&url=http://blog.naver.com/PostView.nhn?blogId=vinyl_i&logNo=20130952116&ei=ZcIeUvjyBsfOiAfxmYGgAw&bvm=bv.51495398,d.aGc&psig=AFQjCNHaoUzzfHRHdC_nBWA8kcLBKwJiTA&ust=1377833951619483

http://www.vi-nyl.com/


Mobile connectivity

BMW McDonalds’ advertising agency DDB

Interactive billboard ad

http://phygitalien.com/wp-content/uploads/2011/11/mcdonaldsstockholm.jpg

http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=IY-A85GIu9yKKM&tbnid=6K4CelYa9TdI-M:&ved=0CAUQjRw&url=http://www.creativeguerrillamarketing.com/guerrilla-marketing/mcdonalds-interactive-gaming-billboard/&ei=IQ4eUsbsIeasiAeJtYCIBg&bvm=bv.51156542,d.aGc&psig=AFQjCNEjM19NXiba0hDrNCVkXn_w7ZENFA&ust=1377787551518911


Convergence in SNS

from 17 – 26 December 2011

Heineken Socialtree

Heineken socialtree

http://vimeo.com/40923971

Art Tech X

http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=7Da_hQUxr3r4-M&tbnid=7f_lnUqaJytk0M:&ved=0CAUQjRw&url=http://www.theguardian.com/technology/blog/2013/jul/29/leap-motion-review-i-want-my-hoverboard&ei=MOEdUoumAum4iQfS-ICgDw&bvm=bv.51156542,d.aGc&psig=AFQjCNH7EE-5e3cNIAasJPFETMPNiQX1Fw&ust=1377776233432186

http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=KMBxr2TbJO0YWM&tbnid=gIkJGhyt_UBpfM:&ved=0CAUQjRw&url=http://techkriti.org/exhibitions/techoffshore/sony-3d-personal-viewer/&ei=gesdUprfO6i9iAeEm4HgDg&bvm=bv.51156542,d.aGc&psig=AFQjCNFQIYl67T3L26gaheHboP6lHI1_MA&ust=1377778929223749

http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=4aMVSe3J9SftBM&tbnid=GCk_hfI9_SopuM:&ved=0CAUQjRw&url=http://matterofform.com/

Personal + Family Media Personal Media Personal + Family + Public Media

Why?

?

Internet

Art - Tech Art + Tech Art X Tech

What?

Holographic Show Media facade Space design Interactive Billboard

Public Media – Space Storytelling

?

TV

Print

Radio

See

Hear

See & Hear

Experience

D-OOH

Share

On-line

Friends & Family

Believe

User Engagement

How?

Kim juhee [email protected]

Thank you~

future ux 1

Education

interactive

immersive

user participation

real

simple