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  • May 31, 2016

    Dresner Advisory Services, LLC

    2016 Edition

    Wisdom of Crowds

    Business Intelligence Market Study

    Licensed to TIBCO

  • 2016 Wisdom of Crowds Business Intelligence Market Study

    http://www.dresneradvisory.com Copyright 2016 Dresner Advisory Services, LLC

    2

    Disclaimer

    This report should be used for informational purposes only. Vendor and product selections should be made

    based on multiple information sources, face-to-face meetings, customer reference checking, product

    demonstrations, and proof-of-concept applications.

    The information contained in all Wisdom of Crowds Market Study Reports reflects the opinions expressed in

    the online responses of individuals who chose to respond to our online questionnaire and does not represent

    a scientific sampling of any kind. Dresner Advisory Services, LLC shall not be liable for the content of

    reports, study results, or for any damages incurred or alleged to be incurred by any of the companies

    included in the reports as a result of the content.

    Reproduction and distribution of this publication in any form without prior written permission is forbidden.

    http://www.dresneradvisory.com/

  • 2016 Wisdom of Crowds Business Intelligence Market Study

    http://www.dresneradvisory.com Copyright 2016 Dresner Advisory Services, LLC

    3

    Business Intelligence: A Definition Business intelligence (BI) is knowledge gained through the access and analysis of business information.

    Business intelligence tools and technologies include query and reporting, OLAP (online analytical

    processing), data mining and advanced analytics, end-user tools for ad hoc query and analysis, and

    dashboards for performance monitoring.

    Howard Dresner, The Performance Management Revolution: Business Results Through Insight and Action

    (John Wiley & Sons, 2007)

    http://www.dresneradvisory.com/

  • 2016 Wisdom of Crowds Business Intelligence Market Study

    http://www.dresneradvisory.com Copyright 2016 Dresner Advisory Services, LLC

    4

    Introduction This year we celebrate the ninth anniversary of Dresner Advisory Services! Our thanks

    to all of you for your continued support and ongoing encouragement.

    Since our founding in 2007, we have worked hard to set the bar highchallenging

    ourselves to innovate and lead the marketoffering ever greater value with each

    successive year.

    Our first market report in 2010 set the stage for where we are today. Since that time we

    have expanded our agenda and have added new research topics every year since. For

    2016 were on track to release 15 major reports, including, this, our BI flagship report

    in its seventh year of publication!

    In addition to our ongoing coverage of key topics such as embedded BI, big data

    analytics and advanced and predictive analytics, we have added new topics including

    Collective InsightsTM (blending collaboration and governance) and systems integrators.

    This latest installment of our flagship business intelligence market study also continues

    to evolve. This year we have added a new section examining the chief analytics and

    chief data officer roles. And, as with every year, we have begun tracking additional

    technologies and initiatives including governance, streaming data analysis, and data

    storytelling.

    We hope you enjoy this report!

    Best,

    Howard Dresner Chief Research Officer Dresner Advisory Services

    http://www.dresneradvisory.com/

  • 2016 Wisdom of Crowds Business Intelligence Market Study

    http://www.dresneradvisory.com Copyright 2016 Dresner Advisory Services, LLC

    5

    Contents Business Intelligence: A Definition .................................................................................. 3

    Introduction ..................................................................................................................... 4

    Benefits of the Study ..................................................................................................... 10

    Consumer Guide ........................................................................................................ 10

    Supplier Tool .............................................................................................................. 10

    External Awareness ................................................................................................ 10

    Internal Planning ..................................................................................................... 10

    About Howard Dresner and Dresner Advisory Services ................................................ 11

    About Jim Ericson ......................................................................................................... 12

    Survey Method and Data Collection .............................................................................. 13

    Data Collection ........................................................................................................... 13

    Data Quality ............................................................................................................... 14

    New for 2016 ................................................................................................................. 14

    Executive Summary ...................................................................................................... 16

    Study Demographics ..................................................................................................... 17

    Geography ................................................................................................................. 17

    Functions ................................................................................................................... 18

    Vertical Industries ...................................................................................................... 19

    Organization Size ....................................................................................................... 20

    Analysis and Trends ...................................................................................................... 22

    Departments/Functions Driving Business Intelligence ............................................... 22

    Functions Driving Business Intelligence by Major Geography ................................ 25

    Functions Driving Business Intelligence by Vertical Industry .................................. 26

    Functions Driving Business Intelligence by Organization Size ............................... 27

    User Roles Targeted for Business Intelligence .......................................................... 28

    Targeted Users for Business Intelligence by Geography ........................................ 30

    User Targets for Business Intelligence by Organization Size ................................. 31

    User Targets for Business Intelligence by Vertical Industries ................................. 32

    Objectives for Business Intelligence .......................................................................... 33

    http://www.dresneradvisory.com/file:///C:/Users/user/Desktop/Woc%202016%20BI%20Flagship%20MAC/WoC%202016%20FINAL%20DRAFT%205-23-2016%20V2.docx%23_Toc451786145

  • 2016 Wisdom of Crowds Business Intelligence Market Study

    http://www.dresneradvisory.com Copyright 2016 Dresner Advisory Services, LLC

    6

    Business Intelligence Objectives by Geography ..................................................... 34

    Business Intelligence Objectives by Function ......................................................... 35

    Business Intelligence Objectives by Vertical Industry ............................................. 36

    Business Intelligence Objectives by Organization Size .......................................... 37

    Penetration of Business Intelligence Solutions .......................................................... 38

    Expansion Plans for Business Intelligence Through 2018 ...................................... 39

    Current Business Intelligence Penetration by Geography ...................................... 40

    Planned Business Intelligence Penetration by Geography ..................................... 41

    Business Intelligence Penetration by Function ....................................................... 42

    Current Business Intelligence Penetration by Vertical Industry............................... 44

    Planned Business Intelligence Penetration by Vertical Industry ............................. 45

    Current Business Intelligence Penetration by Organization Size ............................ 46

    Planned Business Intelligence Penetration by Organization Size ........................... 47

    Chief Data and Chief Analytics Officers ..................................................................... 48

    Enterprises with Chief Data or Chief Analytics Officers.............................................. 48

    Enterprises with Chief Data or Chief Analytics Officers by Geography ...................... 49

    Enterprises with Chief Data or Chief Analytics Officers by Industry ........................... 50

    Enterprises with Chief Data or Chief Analytics Officers by Organization Size ............ 51

    Enterprises with Chief Data and Chief Analytics Officers Reporting Structure ........... 52

    Chief Data Officer and Success with BI by Reporting Structure..............................

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