ustraap pitchdeck

10
Comfortable high-tech to empower the blind and visually impaired

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Post on 13-Jan-2015

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Pitchdeck

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Page 1: Ustraap pitchdeck

Comfortable

high-tech to

empower

the blind and

visually

impaired

Page 2: Ustraap pitchdeck

My cane is not enough

to detect obstacles!

Can’t go

everywhere with

my dog

I can’t find my

stuff!

Can’t afford

expensive

technology!

Woof!!

+ THE PAIN

Page 3: Ustraap pitchdeck

+ THE SOLUTION

Wow! I can feel

something there

Hey, I finally

found my keys!

I just bought this new

wristband for only $349!

Page 4: Ustraap pitchdeck

+ MARKET

$11 B

$6 B

$2.4 B

$240 M

Assistive technologies in

2010 (BCC Research)

Assistive technologies

for sensory

impairments

Assistive technologies

for visual impairments

Target assistive

technologies for

visual impairments

+4.9%

Page 5: Ustraap pitchdeck

+ BUSINESS MODEL

Manufacturing

Channel Profit /unit

$ 245.00

$ 175.00

$ 100.00 GOVERNMENT

Page 6: Ustraap pitchdeck

+ USTRAAP vs OMPETITORS Market

Price Find lost

objects

Used with

or without

the cane

Not

Invasive

Low learning

curve

$ 349

$ 399

$ 855

$ 1k

$ 10k

Page 7: Ustraap pitchdeck

+ THE TEAM

CTO

COO

CEO

Mechatronic

Engineer, I love to

win contests, and

hack stuff. I speak

four languages and

do Break Dance!

Mechatronic

Engineer, I am all

night and day

developing

something geek, I

can Lucid Dream!

Enterprise Dev.

Bachelor, I am a

super organized,

stick-to-the-plan

person and also a

professional Latin

Dancer!

Marco Trujillo

Cuauhtli Padilla

Fabiola Suárez

Page 9: Ustraap pitchdeck

+ TRACTION

Buy Intention

Letters 30 letters collected on a

presentation done to 40 possible

customers in Mexico

Client Interested Mexican client looking to

distribute 400 unit sales for the

first year, for 15% of profit

First Google Self-

Driving Car user Steve Mahan loved using Ustraap

and offered his institute as testers, he

hopes to buy the band soon

Early Tester Feedback Three users were very eager to buy

the prototype even if it wasn’t yet fully

finalized

Page 10: Ustraap pitchdeck

+ LOOKING FOR

$750K Legal

10%

Licensing

10%

Seed

Production

25%

Marketing

20%

Operative

35%

Advisors &

Mentors Specialized in the

Assistive Devices

Market