Combining Energy savings and efficiencies

PROBLEM

CONSUMERS WANT TO USE LESS

Don’t know tools exist

Think Technology is too

expensive/complicated

CONSUMERS WANT TO PAY LESS

Don’t know they have a choice

Effort required to select the optimal

rate

ENERGY SUPPLIERS

NEED TO ACQUIRE CUSTOMERSNot so easyLooking for innovative offerings

PAY LESS THAN THE UTILITY RATE

SOLUTION – MVP

INNOVATIVE PRICING AND EFFICIENCY DEVICES

Locks into the lowest energy rate

Learns behavior, saves energy-

provided at no cost

Savings realized when both are implemented

USE LESS

Smart Device

PAY LESS

Fixed $ - Certainty

CUSTOMER SAVINGS

Savings - Change

OPPORTUNITY

The US Energy market is over $1 Trillion

• 30% of all energy (over $330 billion) is wasted through inefficiencies

• 26 deregulated states• Prices PLUS Efficiencies –

Services/Devices• Everyone wants to save money/be

green – they just need it made simple

SIGNING UP IS SIMPLE, EASY, FAST INSTANT SAVINGS. PRICE CERTAINTY. FREE NEST…WILL ADD DEMAND RESPONSE, LIGHTROFIT…NO BRAINER THAT IT SHOULD BE

www.betternrg.com

GETTING CUSTOMERS

Commercial & Residential

Direct mail/email marketing

SEO and Geo targeting

Content marketing – energy saving websites

Social Media

PR, Tradeshows, Ambassadors, Radio/TV

Direct Sales, Telemarketing JV, Affinity Groups…

Retention

Social sharing of savings – Gamification, Rewards, Incentives

Social sharing of content

Monthly emails with analytics

CUSTOMER FEEDBACK

100% of customers solicited signed up David Cornelson, Carol Stream Il Daniela Bolzmann, Chicago, Il Faraj Khasib, Chicago, Il Carol Pena, Chicago, Il Lisa Henderson, Chicago, Il

“…before the Nest thermostat, my bill was $200. The next month it was $90. Its awesome!”

ENERGY TEAM/PARTNERSPartners

National Retrofit Group - Lighting

Team

Mark Rice Cust Acq - CEO – Energy EntrepreneurIrl Nathan Cust Acq – Bus Dev – Internet GeniusJeff Eisenberg Cust Acq – Finance, M & A – I BankerBrandon Rogers Cust Acq – Legal, Bus Dev - AttyZohaib Sheikh Cust Acq – Programmer - Argonne Maddie Macleod Cust Acq – Marketing, PR, MediaMichael Baer Cust Acq – Bus Dev, Sales

Dan Olsen Cust Acq – Programmer - ArgonneIbrahim Ayad Cust Acq – Phone App – LightrofitMax Rice Cust Acq – Media, Viral DirectorJohn Pelts Cust Acq – Marketing, Social Media

HOW WE MAKE MONEY?

-The Nest is free to consumers.

-For every customer, we get 5% commission on a recurring basis.

  Residential* Commercial**

Annual Recurring Commissions $100.00 $1,000.00

One Time (Nest Sales) $20.00 $20.00

*Based on average annual residential costs of $2,000

**Based on average annual commercial costs of $20,000

SALES PROJECTIONSProjections Year 1 Year 2 Year 3

New Residential Accounts 64,000.00 96,000 340,000

Residential Accounts 64,000 160,000 500,000

Residential Accounts Total $6,400,000.00 $16,000,000.00 $50,000,000.00

Net New Nest Units Sold 64,000 160,000 500,000

Residential Nest Sales Total $1,280,000.00 $3,200,000.00 $10,000,000.00

Residential Total $7,680,000.00 $19,200,000.00 $60,000,000.00

New Commercial Accounts 12000 48000 90000

Commercial Accounts 12,000 60,000 150,000

Commercial Accounts Total $12,000,000.00 $60,000,000.00 $150,000,000.00

Net New Nest Units Sold 12,000 60,000 150,000

Commercial Nest Sales Total $240,000.00 $1,200,000.00 $3,000,000.00

Commercial Total $12,240,000.00 $61,200,000.00 $153,000,000.00

Total $19,920,000.00 $80,400,000.00 $213,000,000.00

THREE YEAR PROJECTIONS

Year 3 market share is less than 1% of the total market

Year 1 Year 2 Year 3$0.00

$50,000,000.00

$100,000,000.00

$150,000,000.00

$200,000,000.00

$250,000,000.00

Residential Total Commercial Total

MILESTONES

-Signed 200 customers, site launched, Lightrofit phone app

-May 1 fully integrated site launch

-June 1 Kick Starter Campaign, Angel Round

-July 1 Kick off marketing campaign and videos

• Target Illinois, Ohio, New York and Texas

• 10K Customers

2014 • Expand to all

states. Peak Shave, Lightrofit, Incentives ,Big Data

• 100K Customers

2015 • Upsell all

efficiency products/services

• 1M Customers

2016

QUESTIONS?