EasyHashtag

Track, Visualize and Measure Hashtags

EasyHashtag

To make it easier for Brands to build campaigns around Hashtag by providing real time tracking, easy to use plug n play widgets for visualization and detailed analytic measurement of entire Campaign.

The Problem

• Every brand executes Hashtag based contest/campaigns on twitter but they get restricted to twitter interface.

• Hashtag campaigns can be made interesting through visualization which can be used in Campaign Microsites, Live Events and Broadcast.

• These real time visualization encourages audience to participate and interact with brand.

• Building these from scratch takes lot of time, effort and cost.

Our Insight

• Our tool will provide real time tracking of Hashtags, so brands don’t need to worry about Social API Integration.

• It would also provide beautiful widgets which can be used as plug n play with several customization option.

• New widgets and new theme options for older widgets are added periodically so that Brands don’t need to repeat.

• Brands can build custom logic over our simple API’s and build their own Visualization.

• By providing analytics we would be one stop tool for everything about Hashtag Campaign.

• For e.g. Kotak Mahindra’s Hashtag Banking is completely based on Real time hashtag tracking. Concept similar to that can be implement using our tools and API’s

Plug n play Widgets

• Sample visualization widgets like 3D Tweet Globe, Tweet Wall, User Avatar Wall, Photo Wall, Tweet Mapping, Twitter Battle etc.

Campaign Measurement

• Detailed Analytics with raw tweet and user data for the entire Hashtag Campaign

Our Business Proposition

• Connect with Social Media Agencies and present our tool and explain how they can pitch more to their Client using our tool and generate more revenue.

• Reach out to News Networks to use tool for visualization in their broadcast since Hashtag trending is the new fad especially in News and Sports Broadcast Networks.

• Connect with event organizers to promote use of Tweet visualization for Live events and seminars.

• Reach out to restaurant, pubs and mall to use widgets to encourage customers interact with their brand on Social Platoform. Sample usecase - Tweet using #songrequest and @rudelounge to request for a song to play.

How the business process will work

Approach brand and explain tool benefits, also provide platform for brands to come

and sign up for the free limited tool usage.

Assist brands in setting up widgets and understanding analytics.

Generate recurring revenue based on Brands usage of tools.

Proof of Concept

• We have already built the first release of the tool with 8 visualization widgets and real time tracking and Measurement. (http://www.easyhashtag.com/)

• We have approached 3 Social Media agencies and have received favorable reviews. The agencies are in process of pitching campaign based on our Visualization to Clients.

• Free sign up was launched on March 1st, 2015. We have since then got 12 sign ups till March 5th.

• Social Media Agency Mindshift Interactive used our tool for tracking their Hashtag Campaign #InHerShoppingBag for Palladium Mumbai.

The Market Size and Potential

Hashtag is growing and

so are Campaigns around it.

Increasing use of Digital activities

during Live Events.

More than 150 Social Media

Agencies in India alone

Not just twitter, every Social

Platform now uses Hashtags.

e.g Instagram.Increasing use of

Hashtags in broadcast News Network, Times Now being best

example

Every Brand now executes in an

average 2 Hashtag Campaigns every

month

Competition Mapping

• Flowics– Only tool which comes close to features that we

intend to provide.

– Does not provide single solution for Visualization and Analytics.

– Yet to penetrate market in many countries like India.

• Stackla– A bit similar to us, but limited to custom solutions.

• Brands get cheaper, easier and quicker solutions for their Hashtag Campaigns.

We make Hashtag Campaign easy, quick

and inexpensive.

• Social Media Agencies get better profit margins and can provide lot more to their clients in their Hashtag Campaigns.

Social Media Agencies would love

us.

• We make building Widgets simple with just few clicks. Can be used by people without any need of development knowledge.

Anyone can build using our tool.

Core Strategy – Why will EasyHashtag work?

What’s the Financial Model of EasyHashtag?

Build long term equity

Earn quickly after launch

Invest upfront

Invest in team and building Product

From usage of tools by brands in terms

of recurring payment.

Directly connect with Bigger brands

with dedicated setup and unlimited

usage.

Provide custom complex solution to

brands based on Hashtag e.g. Hashtag

Banking etc.

From customization development work based on our tool.

What are we looking for?

• 80,000 US$ cash investments (covers 1 years of cash cost and basic Capex)

• Introductions to potential customers and technology blogs to cover our tool.

80000 US $ over 1 years to be used for:

Cost for Development.Cost per

month in US$Costs for 12

months in US$Notes

Salary Cost of 2 founders 1,500 18,000 Co-founder

Occupancy Cost 500 6,000Office rent for 8-10 seater office in

South Mumbai

General Office Overheads 150 1,800 General office costs

Technology Costs 400 6,000 Costs of Hosting, Bandwidth, etc.

Developer – 3 , Designer – 1, marketing – 1, Admin/Accounts -

1 3,000 36,000Averaged at 500 US$ per person per

month

Travelling and Accommodation 150 2,400 Local traveling, etc.

Marketing and Advtg 1,000 12,000Test marketing, PR costs, Facebook

Google Ads etc.

TOTALS 6,650 79,800

Revenues Potential from Target Customers

Target Customers

Addressable Audience

% who convert

Revenue per user – per month

Revenue Potential per month

Social Media Agency

500+ 15% 100$ 7,500 US$

Broadcast Networks

20+ 20% 500$ 2,000 US$

Restaurant, Pubs

1000+ 5% 100$ 5,000 US$

Live Events 100+ 10 % 100$ 1000 US$

Custom Solutions

200+ 5% 1000$ 10,000 US$

Total 25,000+US$

Our Threats/Deaths/Weaknesses

• Reluctance of Social Media Agency to accept new tools.

• Agencies may use the tool only when clients guarantee a campaign.

• Difficulty in approaching pubs, restaurants owners as they are generally not active on digital platforms.

• Difficulty in reaching out to right person in Broadcast Networks.

Outcome of the Business

Exit via M&A

Acquisition by a bigger companies who are into tool for Social Platforms.

Acquisition from a Social Media Agency to get a proprietary tool.

Acquisition by Major Broadcast Network companies like Times Group

The Founders

Vishwesh M. Shetty

With 4+ years experience as Social Apps Developer knows in out about Social API’s.

Alazhar Kapadia

Web, Android and Database expert. Manages the database activities and keeps the system stable.

Did you have these Q’s in mind?

Q – Aren’t there many product for Data Visualization?

A – Yes, but these Visualizations are about analytics/stats. Like Pie Charts, plot graphs etc. or visualization that looks good for Info-graphics. Our Visualization is intended for audience and to encourage people to participate.

Q – Will the pricing be monthly recurring or project based.

A – We intend to provide both option but monthly recurring would be much cheaper than project based, this will make people prefer monthly recurring and use the product much often.

Thank you for your attention!Contact: vishwesh.shetty@easyhashtag.com