bittorrent pitchdeck

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BitTorrent, Inc. | Corporate Overview

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Advertising and Publisher Overvie

August 2014






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ContentsAbout BitTorrent Bundle

What Makes BitTorrent Bundle Different?

The BitTorrent Media Network

Publisher Stories



What is BitTorrent Bundle?

An immersive experience that emphasizes thehuman connection between artist and fan:a social, creative object that becomes

more valuable, each time it’s shared.

BitTorrent, Inc. | Advertising and Publisher Overview For Internal Presentation




Guiding Principle No. 1

Big ideas are not bound by pages, rutimes, streams, or size limits.BitTorrent Bundle is a revolutionary file format that’s designed to restore digitamedia to its experiential core. Think vinyl. Think box set. Think about the powe

single download that can house the breadth of a project - from music, to film, thandwritten notes, and experimental art. Big ideas don’t come in boxes. Bundlbuilt for creativity.


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Guiding Principle No. 2

You should be able to sell your art,without selling your soul.Every single piece of content has a different business model. BitTorrent Bundledirect-to-fan engagement platform that’s built to help you unlock to your indivi

goals. Each Bundle can be embedded with calls to action and collateral that drback to value-generating artist properties: from iTunes and Amazon, to ticketvendors and merchandise storefronts.




BitTorrent Bundle Is:

A new file format for film, music, art and interactive storytelli

A direct-to-fan media network built for rich engagement

A global marketplace built to travel: the store is inside the co



This is the Internet’s Record Store

BitTorrent, Inc. | 2014 Artist Overview For Internal Presentation

10,000 publishers 2,000,000 titles

100,000,000 downloads




This is the Most Effective Way to Grow -- and Keep -- Your Fan B

Bundle was hands-down the most effective form ofpromotion used to drive traffic to iTunes album preorder.Zach Koche, Family Management (Hundred Waters)

60 - 90% conversion to download average

21 - 25%social share rate

10 - 15% conversion to paid artist properties

2 - 10% conversion to email subscription




200MM

24MM41MM

70MM

170MM 175MM

BitTorrent Bundle Users Make Up a Massive, Influential Youth Au




BitTorrent users spend more money, and more time, on content(online and offline) than their digital peers.

10% Grad School<18

18-24

25-34

35-44

45-54

55-64

65+

Young Adults

18%

26%

19%

17%

13%

6%

2%

Mostly Male Tech-Savvy Stu

a

11% Female

89%Male

39%

CollegeGrads

51%

HSStud

Our Community is Young, Curious, and Tech-Savvy




Our Community is Passionate About Digital Content

33% more likely to buy albums online

34% more DVD purchases

34%more in-theater movies viewed

100% more likely to have a paid music subscription




Our Community is Passionate About Gaming

BitTorrent drives over 70M gamers per monthto gaming sites & apps, across genres:

Midcore

MMO

RPG

FPS desktop

Web-based






Core User Behaviors and Values

● Tech-obsessed and tech-influential

● Passionate about entertainment

● Lives mobile, lives connected

●

Invested in creativity● Early adopters, social broadcasters





What Makes Bundle Different



Built to Help Video Projects Find FansBundle campaigns deliver more impressions for artists & advertisers than YouTube.


Kaskade Tour Doc Preview X BuMore than 4.2MM total downloads / s

29X reach versus YouTube.

Kaskade Tour Doc Preview X YouTube: 143K total streams.



Built for Bigger StoriesBundle is where the Internet goes for HD projects: the average BitTorrent Bundle size is 734MB.


Marc Ecko Pretty Lights Tim Ferriss Madonna Ber

2.9GB 3.7GB 4.7GB 6.3GB 11.5

1.3MMdownloads

2.5MM

downloads

2.0MMdownloads

1.2MMdownloads

1.8Mdown

5 of 2013’s most downloaded

Bundles were 3GB or more.



Built for Richer ExperiencesBundle is designed to let artists & advertisers broadcast stories that go beyond the screen. It’s a distribution platform for everything from film to photo, art, music, and merch discounts.


De La Soul Bundle: Album, clues to find vinyl in a global record store crate dig, photo set, documentary, and more.



Built for Control: Publisher-Owned Stats & Subscriber ListsBundle is where the Internet goes for HD projects: the average BitTorrent Bundle size is 734MB.





The BitTorrent MediaNetwork

Cli k t dit t titl t l

Th BitT t M di N t k






The BitTorrent Media Network

Brands leveraging BitTorrent Bundle and the BitTorrent Media Network:


Our advertisers have seen 2-5x ROI with BitTorrent owned &operated properties vs. working with other marketing channels.

S l d R h With BitT t Ad



BitTorrent, Inc. | Title For Internal Presentation

Scale and Reach With BitTorrent Ads

300x250 Video& Display

Our advertising platform is built to scale, serving 10 Billion monthly impacross IAB-standard video, banner, and mobile ads.

IAB and Nati e Ads




IAB and Native Ads

In addition to IAB-standard ads, BitTorrent offers prominent native adplacements that deliver strong performance.

300x250 Video

& Display

Pre Roll Video



Pre-Roll Video

Large-format video advertising to drive pre-roll engagementfor brand and gaming advertisers.

Mobile Advertising




Mobile Advertising

Reach your mobile users on the #3 ranked app in Google Play store.Mobile banners and interstitial inventory with high tablet adoption.




Publisher Stories


Moby: Album Launch Campaign






To launch his 2013 album innocents,

Moby created an interactive remix

project, delivered via BitTorrent

Bundle.

Fans used stems to create 68K new

versions of tracks from the original

album.

8.9MM downloads

138K iTunes impressions

68K remix interactions

RESULTS

Moby: Album Launch Campaign


Cut/Copy: Music Video Activation






Cut/Copy: Music Video Activation

BitTorrent Bundle delivered the

first-ever 3D printed, open sourced

music video to support the launch of

Cut/Copy’s “We Are Explorers” musicvideo.

The BitTorrent Bundle included the

music video, the 3D print files and

filming instructions from the shoot.


RESULTS

2.6MM downloads

408K streams

51K email subscribers


VICE X Madonna: Social Good Initiative




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VICE X Madonna: Social Good Initiative

BitTorrent Bundle partnered with

Madonna and VICE to launch a

global freedom of speech initiative:

Art For Freedom.

The BitTorrent Bundle contained a

20-minute film, photoset, and call to

contribute to the cause.


RESULTS

1.2MM downloads

84K supporters enlisted

170 countries reached


Drafthouse Films: The Act of Killing OSCAR Promotion






Drafthouse Films: The Act of Killing OSCAR Promotion

In partnership with Drafthouse Films,we delivered a download as digitaltestimony: a behind-the-scenes look atThe Act of Killing to mark the film’s

2013 Oscar nomination.

The Bundle contained exclusivecontent from the filmmakers --reaching audiences in Indonesia,where the doc was censored.


RESULTS

3.5MM downloads

51K iTunes impressions

45K Indonesian impressions


Curren$y: Mixtape Launch Campaign






Curren$y: Mixtape Launch CampaignCurren$y used BitTorrent Bundleto reinvent the mixtape: the oldschool, immersive, multimediaexperience of opening an artist-crafted cassette, or an art-heavy

vinyl.

The BitTorrent Bundle contained12-tracks, a documentary, tour art,ticket links, and print-ablecoupons.


RESULTS

4MM downloads

30% increase in ticket sales

500% growth in merch traffic




Thank You

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