Tjenestedesign skaper bedre kommunikasjon

Kommunikasjon skaper bedre tjeneste- opplevelse

Mauricy Filho - 2014

‘customer experience’ without brand input runs the serious risk of lacking strategy, branding without ‘customer experience’ does not exist, as the brand only becomes alive through customer interaction.

Kva faen er Tenestedesign?

Kva faen er Tenestedesign or Service Design?

Customer Need and Customer Experience

Designed offerings to provide experiences that happen over time and across different touch-points

Designed offerings to provide experiences that happen over time and across different touch-points

Whole Detail Experiential Practical

Trygg fra A til Å,

Zoot / Making Waves

User Insight

Involving stakeholders in the service development

Zoot / Making Waves

Prototyping and Testing

Zoot / Making Waves

Relevant information communicated clearly

Zoot / Making Waves

Clarity

Zoot / Making Waves

Understanding the whole experience

Alt for Noreg

Simon Clatworthy - 2013

Illustration: Syver Lauritzsen

Illustration: Syver Lauritzsen

Illustration: Syver Lauritzsen

Illustration: Syver Lauritzsen

Solution that would be impossible without collaboration between communication and

service design

8. Juni

V

Thank you! Ted.matthews@aho.no