stacey cavanagh_searchlove london 2013
TRANSCRIPT
36 TIPS, TRICKS AND TOOLS FOR BAITING BRAND SIGNALS THROUGH CONTENT
STACEY CAVANAGHHEAD OF SEARCH
TECMARK
@staceycav
@staceycav
Link Bait
@staceycav
@staceycav
@staceycav
@staceycav
But I don’t believe Google has rooms full of people
‘doing’ this manually
BRANDS MAKE NOISE.
@staceycav
@staceycav
GUEST BLOGGINGEDITORIALUP YOUR GAME.
@staceycav
ALL GUEST BLOGGING WAS NOT MADE EQUAL
@staceycav
@staceycav
Play here and be seen by few
@staceycav
Play here and be seen by many
@staceycav
I hereby dub thee…
“Guest editorial contributor”
@staceycav
@staceycav
@staceycav
@staceycav
THE FIRST HURDLE IS FINDINGTHE RIGHT PUBLICATIONS
@staceycav
AND NOT LIKE THIS…
• Which publications does your client/boss/industry read?
• What’s the best piece of coverage your biggest competitor secured?
• What publications do your customers/clients’ customers read?
@staceycav
#1
@staceycavhttp://www.magazinesubscriptions.co.uk/magazines
#2
@staceycavhttp://www.allyoucanread.com/
#3
@staceycav
#4
Clean up your language
SURVEYS MAKE NOISE
@staceycav
(SOMETIM
ES)
@staceycav
@staceycav
I asked 1000 Americans to name a British City other than London.
http://blogsession.co.uk/2013/09/british-cities/
@staceycav
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The investment in that piece ofcontent:
• $25 on survey responses
• 2 hours on writing the post and some of the initial social social sharing
@staceycav
@staceycav
AWESOME. SO ALL I NEED TO IS ASK SOME PEOPLE A
QUESTION?
@staceycav
@staceycav
@staceycav
AND NOBODY GAVE A CRAP.
Surveys are kick ass – but only if the results tell an interesting story
@staceycav
#5
http://www.google.com/insights/consumersurveys/home @staceycav
#7
DISCOUNT ALERT!!!
@staceycav
http://www.google.com/insights/consumersurveys/offer/eventcard
@staceycav
FREEDOM OFINFORMATION
@staceycavhttps://www.gov.uk/make-a-freedom-of-information-request
@staceycav
@staceycav
It’s generally free to request the informationbut authorities can make a reasonable charge if answering your request will takea particularly long time.
@staceycav
@staceycav
FOI REQUESTS
We’ve asked:
• local councils about businesses in debt to them (accountancy)
• the DSA about disqualified drivers by town (automobile)
• VisitBritain about their spend marketing Britain as a tourist destination in various countries (travel)
@staceycav
#10
https://www.whatdotheyknow.com/
@staceycav
#12
@staceycav
IMAGES FOR LINKSATTRIBUTION
@staceycav
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#13
Share your photos on Flickr under Creative Commons.
@staceycav
#13.5And tell people how to attribute.
@staceycav
#14
On Page SEO for your images.
@staceycav
On Page SEO for your images.
@staceycav
#15
Off page SEO for your image
pages!
@staceycav
@staceycav
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#16
Chase up those who don’t credit!
http://www.google.com/imghp
@staceycav
#17
http://www.imageraider.com/
@staceycav
#18
http://freshwebexplorer.moz.com/
Learn more at http://moz.com/blog/say-hello-to-fresh-alerts
@staceycav
PASSIVE IMAGE LINK BUILDING IS GREAT.
@staceycav
ACTIVE IMAGE LINK BUILDING IS AWESOME
@staceycav
#19
CENTRE OUTREACH AROUND IMAGES
@staceycav
#20
IF SOMEONE (INFLUENTIAL) USES ONE OF YOUR IMAGES AND CREDITSPROPERLY, OFFER THEM MOREEXCLUSIVE ONES
@staceycav
BUILD IT AND THEY WILL COME.
@staceycav
@staceycav
#25
http://www.helpareporter.com/
@staceycav
#26
http://flacklist.com/
@staceycav
#27
http://www.newscertified.com/
@staceycav
#29
http://wordpress.org/plugins/title-split-testing-for-wordpress/
@staceycav
#31
Clicks available for pennies with carefully targetednon-commercial keywords.
@staceycav
#32
Approx $0.10 per view
https://www.stumbleupon.com/pd
@staceycav
#33
http://www.zemanta.com/?wpst=1
@staceycav
#34
http://www.reddit.com/ad_inq/
@staceycav
#35
https://www.facebook.com/advertising/
@staceycav
#36Pick up the phone!
That’s my Nan!