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IVANA DYDALOWICZ ZELMS Chesapeake, VA 23323 | 757-328-6258 | [email protected] OBJECTIVE To obtain a challenging position in Merchandising with the opportunity for growth and advancement. EDUCATION - Old Dominion University, MBA. May 2007 - The College of William & Mary, BBA (Marketing/Government). May 2001 EMPLOYMENT HISTORY Category Merchant, DOLLAR TREE 5/13/2013 — present Chesapeake, VA - Manage $325 million Personal Care department, consisting of 7 categories. - Simultaneously managing $280 million Beauty & Eyewear department, in the absence of a Buyer, consisting of 6 categories. (Sept 2014 – present) - Complete twice yearly Import buying trips. - Create new items to grow category sales. - Develop private label brand and packaging. - Work with Financial Planning to develop seasonal sales, turn, and margin plans. - Work with Assortment Planning to develop merchandise plans and efficient product flows. - Responsible for developing and executing the Category Strategy. - Negotiate pricing with vendors to achieve financial targets. - Accountable for monthly P&L performance reviews. Buyer, NEXCOM 3/1/2006 — 5/10/2013 Virginia Beach, VA - Managed $54 million Personal Care department, with an aggressive growth strategy, consisting of 13 categories, 116 planograms versions, 2,600+ active line items. Previously managed $60 million Audio department. - Performed as acting Divisional Merchandise Manager while DMM was out on maternity. - Utilized MixMaster and Nielsen IRI data to conduct category reviews and gap analysis. - Increased sales 8.4% through strategic promotional plans and assortment rationalization. - Developed promotional strategy which consisted of 55 ads in 2012. - Maintained average aged inventory at 0.7%. - Monitored vendor fill rates and worked with vendors to achieve 96% fill rate for the year. - Increased gross margin 2% over last year. - Negotiated $1.84 million in vendor funding. - Executed Him/Her Concept in a test location, resulting in 14% increase in location. - Developed and conducted training on Category Review process and ARM (Auto Replenishment Master) form utilized in the planogram process. - Conduct store visits as appropriate.

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I VA N A D Y D A L O WICZ Z E L M S Ch esap eake, V A 2 3323 | 7 57-32 8-6258 | miss.zelms@g mail.com

OB JECTI V E

To obtain a challenging position in Merchandising with the opportunity for growth and advancement.

EDUCATI ON

- Old Dominion University, MBA. May 2007

- The College of William & Mary, BBA (Marketing/Government). May 2001

EMPL OY MEN T HI STOR Y

Ca te gory Mercha nt, D OLLAR TREE 5/13/2013 — present

Chesapeake, VA

- Manage $325 million Personal Care department, consisting of 7 categories.

- Simultaneously managing $280 million Beauty & Eyewear department, in the absence of a Buyer, consisting of

6 categories. (Sept 2014 – present)

- Complete twice yearly Import buying trips.

- Create new items to grow category sales.

- Develop private label brand and packaging.

- Work with Financial Planning to develop seasonal sales, turn, and margin plans.

- Work with Assortment Planning to develop merchandise plans and efficient product flows.

- Responsible for developing and executing the Category Strategy.

- Negotiate pricing with vendors to achieve financial targets.

- Accountable for monthly P&L performance reviews.

Buy e r, NEXCOM 3/1/2006 — 5/10/2013

Virginia Beach, VA

- Managed $54 million Personal Care department, with an aggressive growth strategy, consisting of 13 categories,

116 planograms versions, 2,600+ active line items. Previously managed $60 million Audio department.

- Performed as acting Divisional Merchandise Manager while DMM was out on maternity.

- Utilized MixMaster and Nielsen IRI data to conduct category reviews and gap analysis.

- Increased sales 8.4% through strategic promotional plans and assortment rationalization.

- Developed promotional strategy which consisted of 55 ads in 2012.

- Maintained average aged inventory at 0.7%.

- Monitored vendor fill rates and worked with vendors to achieve 96% fill rate for the year.

- Increased gross margin 2% over last year.

- Negotiated $1.84 million in vendor funding.

- Executed Him/Her Concept in a test location, resulting in 14% increase in location.

- Developed and conducted training on Category Review process and ARM (Auto Replenishment Master) form utilized

in the planogram process.

- Conduct store visits as appropriate.

Me r chandi se P la nner, NEXCOM 10/1/2004 — 3/1/2006

Virginia Beach, VA

- Responsible for developing the seasonal and annual merchandise plans for $73 million TV & Video department.

- Set up and maintained replenishment for stock assortment.

- Managed open to buy process and inventory levels at the corporate/regional and store level.

- Managed order placement and tracking, monitored sales, receipts, and markdowns and adjusted forecasts as

appropriate.

- Effectively communicated with store personnel regarding in stock concerns and min/max levels.

- Responsible for developing the seasonal and annual merchandise plans for $20 million Video Game department

- Was the POC for Overseas Replenishment. Reviewed in stock rates for Audio and Video Electronics for Overseas

locations. Communicated with stores, Distribution Centers, and vendors to increase the in stock rate while

maintaining inventory levels.

As s i s tant Buy er – Be auty Ai ds & Ma ss Cos me ti cs, NEXCOM 11/1/2003 — 10/1/2004

Virginia Beach, VA

- Reviewed Beauty Aids & Mass Cosmetics assortments and made suggestions for changes based on detailed analysis.

- Updated planograms and completed the add/delete process as assortments changed.

- Resolved store issues.

- Prepared and followed up on the exit strategy for expired or holiday goods.

- Managed Suncare category which included: selection of assortment, placing orders, setting up replenishment,

developing an exit strategy, communicating with stores, and obtaining markdown funds from vendors.

Me r chandi ser – Sma l l Ele ctrics & Major Appl iances , NEXCOM 8/1/2002 — 11/1/2003

Virginia Beach, VA

- Prepared ad summaries.

- Created, adjusted, and cancelled purchase orders.

- Contacted vendors to ensure all merchandise was shipped complete and on time.

- Obtained VPRs and Coop money.

- Attended vendor meetings and reviewed current assortment making suggestions for changes.

SK I L L S

- Excellent communicator

- Overseas Buying Experience

- MOHR Negotiation Trainer

- CPI Greenbelt

- Executive Skills Development (2009)

- Buyer Mentor