your resume is not your linkedin profile

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Your Resume Is Not Your LinkedIn Profile, presented to Salt Lake City Job Club, 4/14/2011

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  • 1. Your Resume Is Not Your LinkedIn Profile
    Amy L. Adler
    Inscribe / Express
    801-810-JOBS
    aadler@inscribeexpress.com
    www.inscribeexpress.com
  • 2. Hi. Allow Meto Introduce Myself
    Your Resume
  • 3. Your Resume Versus Your LinkedIn Profile
  • 4. Where Does That Leave You?With Two Job Search Must-Haves
    Improve your
    Findability
    Indispensability
    Employability
  • 5. Whats It For?
    Indispensibility
    Gets you the interview
    Active networking
    Findability
    Demonstrate that you exist (online)
    Active networking
    Passive job searching
  • 6. Your Resume IS Your LinkedIn
    Branding
    Career history
    Contact information
    Marketing document
  • 7. Your Resume ISNOTYour LinkedIn
    Target Audience
    Layout/Design
    Innovation
  • 8. Target Audience: Who Is It For?
    Unidirectional, largely private
    About you, for them
    Develop multiple versions
    Public information (usually)
    Searchable within LinkedIn and via Google
    You cannot control who your audience is
    One size must fit all
  • 9. Make Your Profile Work for Your Audience
    Dont repeat your resumeextend and expand it.
    Tell amazing stories in your natural voice
    Indicate youre open to new opportunities
    Use language you would use to find you
    Find a way to draw your reader in with your voice and your stories
  • 10. Layout and Design
    Two pages, maximum (~6000 characters)
    Standard approaches
    Some design flexibility, within reason
    Meet your audiences expectations
    Industry
    Job type
    Level of experience
    Word limits (e.g., summary=2000 characters)
    Otherwise, the sky is the limitalmost
    Add ins: Blog, slides, documents,
    Reorganize to emphasize what makes sense to your audience
  • 11. Work the LinkedIn Page: Note the Medium
    Your audience has a short attention span
    Be brief but colorful
    Give them a call to action
    The layout is like a web page:
    Narrow columns
    Use white space
  • 12. Potential for Innovation
    You probably dont want to be too creative.
    Think sitcom format
    Be creative (yet truthful) with your language choices
    Options include
    Text boxes
    Recommendations
    Color choice
    Innovate with
    Language
    Layout
    Options/extensions
    Networking strategies
  • 13. LinkedIn Innovation: What Do You Want Them to Know?
    Dont like it?
    Dont use it.
    Add what works.
    Move things around.
    Make it useful and readabledont gild the lily.
  • 14. Options for Extending LinkedIn
    Branding in YOUR voice, not in resumespeak.
    Twitter feed see it, and post to it with your LinkedIn updates
    Recommendations
    Add in options that work for your job search
  • 15. Keep Your Engagement Fresh
    Ask question; provide answers
    Comments
    Job search
    Groups
    • Search Updates for Salt Lake City, Project Manager, or any other topic you want to learn about