linkedin beyond the resume

Download LinkedIn Beyond the Resume

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LinkedIn is a powerful professional business networking tool for both B2B and B2C marketers. There are dos and don'ts, opportunities to build brand awareness, get known as a expert in your field. Learn how to use LinkedIn properly to grow your business.

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  • 1. Giselle Aguiar AZSocialMediaWiz.com | @AZSocialNetWizBeyond the Resume Tuesday, October 8, 13

2. LinkedIn Is... Worlds largest professional network Your virtual roll-o-dex 238+ million members in 200+ countries Facebook: 1+ billion Twitter: 500+ million Google+: 400+ million Pinterest: 70+ million Over 3 million company pages 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 3. LinkedIn Demographics 65% Male / 35% Female Over 75% are college educated Majority between age 35 and 54 Avg. household income over $110,000 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 4. Metrics Members did over 5.7 billion searches on the platform in 2012 Over 1.5 million unique publishers have a Share on LinkedIn button on their content/website. In Q2 of 2013, 33% members used mobile apps vs. 21% in 2012. LinkedIn is available in 20 languages http://press.linkedin.com/about 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 5. Buying Power5 Tuesday, October 8, 13 AZSocialMediaWiz.com | @AZSocialNetWiz 6. http://press.linkedin.com/about 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 7. LinkedIn Stats Over 2.1 million groups*81% of users belong to at least 1 group**61% of users use LI as their primary professional networking site**2 new members sign up every second**LI is 277% more effective at generating leads than Facebook or Twitter***77% of B2B marketers say they have acquired a customer through LI*** *http://press.linkedin.com/about **Website-monitoring.com ***Wishpond.com 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 8. Website TrafcUsing WordPress JetPack plug-inAZSocialMediaWiz.com 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 9. Its About NetworkingLinkedIn Labs 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 10. The Power Formula For each Unique Relationship in your first level You will have approx. 100 additional number 2s and 4,700 number 3s Your Friends - #1s Your Friends Friends - #2s Your Friends Friends Friends #3s 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13You s 11. Its not about B2B or B2C. Its P2P: People to People 2012 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 12. Your Prole Its more than just your resume Its about what you can do for... an employer a client a colleague or friend Become known as an Expert in your field Establish Credibility Helps with Reputation Management & Google searches 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 13. Prole Strength The stronger it is... The higher youll come up in searches! 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 14. #1 Picture Professional-looking Headshot Crop it correctly Make sure your face is not too dark or small 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 15. Strong Prole Elements Full name & location Headline - 1 sentence Position in Current Company (add URL) Summary - more than just one line Experience (at least 2 past jobs) with descriptions Skills & Expertise 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 16. Strong Prole Elements Education Recommendations Extras: publications, volunteer work, certifications At least 50 connections! Custom URL 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 17. Custom URL 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 18. 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 19. Headlines That Dont Work Market Manager Self-Employed Something from Something Owner 31% Left Brain 69% Right Brain Entrepreneur I Am Here to Serve at ABC Company Entrepreneurial Juggernaut XYZ Company Store Manager 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 20. Adding Your Website URL 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 21. Recommendations vs Endorsements Endorsements dont carry as much weight as a recommendationRecommendations - written by someone who knows you or your workDont ask people who dont know you for a recommendationAsk former colleagues or clients who know your workFriendsIf you cant ask those, volunteer or do pro-bono workGive to get 2013 AZSocialMediaWiz.com | @AZSocialNetWizTuesday, October 8, 13 22. Recommendations Moved Edit profile Experience Recommendations Click on blue edit icon 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 23. Your Summary Its not your life story! A brief summary of who you are and what you do and what youre looking for Highlights of accomplishments & what you do A brief description of positive business relationships Keywords 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 24. Skills You can put up to 50 skills These are keywords that help you come up in searches Think of other ways to say the same thing 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 25. Get Connected Find contacts using your email address book, former employers, classmates, friends Upload a .csv file of your contacts from Outlook Invite them to connect Connect your Twitter account Add links to your website & blog Add a link to your profile from your website 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 26. Buttons for Your Site https://developer.linkedin.com/ plugins/follow-company 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 27. Connecting Rules You should know or have a relationship or something in common with a person before you invite them to connect. Did you work together? Have you done business together? Do you both belong to a group? What do you have in common? Do you have a mutual connection? Remind people where you met. 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 28. Searching Updates, People, Groups, Companies, Jobs Search by keywords or names Narrow down search by location & industry Follow people & companies People come up in order of connection Use Advanced Search to find prospects 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 29. New on LinkedIn Facebook-like Updates Share, Like & Comment #hashtags New Navigation New Group Layout Tags 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 30. Tag Connections 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 31. On Their Prole 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 32. Company Pages Company information Website Products or Services Updates Comments - new! Analytics - new! 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 33. 646 x 220 pixels 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 34. Analytics 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 35. Insights Follower demographics position industry company size seniority function 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 36. Insights Reach - the potential unique views Engagement - The number of interactions, clicks, & followers acquired divided by the number of impressions. Impressions - The number of times each update was shown to LinkedIn members. Likes Comments Shares 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 37. Groups Network with like-minded peopleFind your target marketSearch groupsPrivate vs. Public groupsDaily vs. Weekly digest emailsParticipate & get knownMax - 51 groupsDont over post or over sell 2013 AZSocialMediaWiz.com | @AZSocialNetWizTuesday, October 8, 13 38. Sharing on LinkedIn Share your blog posts Share other articles of interest to your target market Share to Updates Share to Twitter Share to Groups New: have to have a Subject Line 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 39. 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 40. LinkedIn Donts Dont ask for recommendations from folks who dont know you or your work Dont SPAM people Dont over do sharing with groups Dont ask to connect to people just to grow your network Dont be SHY! 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 41. LinkedIn Dos Do share an occasional article, blog post or news item with your groups - once or twice a week Respond to invitations and messages in a timely manner Report spammers Do request recommendations from clients - the more the better Ignore invitations to connect from people you dont know or with whom you have nothing in common Be honest 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 42. More Tips When posting, add a line or two Comment - contribute Think like your target market Stay away from industry jargon - KISS Easy on the self-promotion Check your inbox daily - at least 3 x a week Respond in a timely manner Upload photos, presentations & videos Connect with peers & strategic partners 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 43. Inbound Marketing 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 44. New Media Marketing 2013 AZSocialMediaWiz.com44 Tuesday, October 8, 13 45. Plan & Learn Before Diving In AnalysisDefine your Target MarketResearchStrategic PlanTactical PlanSet-up of WordPress blog & social pagesTrainingImplementation - building a followingCreate, curate & share contentMonitor & measure 2013 AZSocialMediaWiz.com | @AZSocialNetWiz Tuesday, October 8, 13 46. Questions? Email: Giselle@AZSocialMediaWiz.com LinkedIn.com/giselleaguiar Twitter: @AZSocialNetWiz Facebook.com/AZSocialMediaWiz AZSocialMediaWiz.com46 Tuesday, October 8, 13 AZSocialMediaWiz.com | @AZSocialNetWiz