linkedin 2nd jan
TRANSCRIPT
WHAT IS LINKEDIN?
Network with 225 MILLION people
The world’s largest
professional social
network.
Control your professional
identity online
Find the people & knowledge you need to achieve your
goals
WHY DO I NEED TO BE ON IT?
It’s used by your KEY DECISION MAKERS
Managers
Directors
OwnersChief
Officers
Vice Presidents
MAIN B2B BENEFIT
LinkedIn is 277% MORE
effective at generating
leads than Twitter and
B2CSuppliers
Stockists
Contractors
Asking your network advice
FEATURES
Profile
Feeds
Messaging
Company pages
Industry News
Follow tools
Community building
LEAD GENERATION
• the basics on how to sell yourself and your business
Sell
•Increase your search rankings instantly in our practical profiling session
Get found
•Turning connections into clients
Convert
•Find people who already need your services and get straight to the decision makers
Network
•Finding the ideal talent for your team
Recruit
•Keeping up-to-date with the latest news from your industry and groups and keep an eye on your competitors
Learn
•Investigating premium accounts and paid advertising
Save money
•Get your own take-away tailored action plan
Practice
GET FOUND
Profile Optimisation
Selling yourself
Where do you want people to go from here?
3 TOP TIPS FOR A FANTASTIC PROFILE
USE KEYWORDS THROUGHOUT
Write it ALL OUT (as you)! Don’t miss out sections, people WANT to know your previous experience or education
because that’s what makes you GOOD AT WHAT YOU DO!
Don’t have a boring job title…
GOLDEN RULE
ALWAYS PROOF READ
CONNECTIONS
How many do I need
Getting to the magic
500+
What do I do now I have them…?
HOW MANY DO I NEED?
What are you selling?
Is your service or product
mass market?
Needs a large varied
audience
Or is it niche and high value?
Needs a specific narrow
audience
CONNECTING
An active network to SELL your services to
People you
don’t know…
People you MAY
know
People you DO know
PEOPLE YOU DO KNOW
Does everyone you know, know
what you do?
Current colleagues
Ex-colleagues
Ex-employees
Ex-employers
CLIENTS
Previous clients
Prospective clients
Friends
ADD YOUR EMAIL DATABASE TO LINKEDIN
HANDY LINKS FOR YOUR WEBSITE:
Visit this link to find all the widgets and buttons to import into your
website/email signature.
https://developer.linkedin.com/plugins
PEOPLE YOU MAY KNOW
YOU CAN INSTANTLY CONNECT WITH ANYONE
YOU ‘MAY KNOW’ WITHOUT GIVING A REASON
FOLLOW UP YOUR CONNECTIONS!
‘Hi x,
Thanks for connecting with me on LinkedIn. Your work in <INDUSTRY> looks very <new and innovative> and I’d love to hear more about <subject> as I currently am doing <related subject>
If there’s anything I can help you with in the future please do just get in touch.
Have a great weekend,
Miranda
Touch base
Recognition
Interest in Industry
Helpful
Friendly (not too informal)
WRITING THE FIRST MESSAGE
‘Hi x,
Great to meet you yesterday at the networking breakfast meeting. What did
you think of the set-up?
Would be great to connect with you on LinkedIn as I’m really interested in
that new <training project> you were chatting about, let me know how
it’s going!
All the best,
Miranda
PEOPLE YOU DON’T KNOW
Referal?
Potential client/customer
Categorise
Follow-up
Establish common ground
REMEMBER:
EV
ER
YO
NE
IS
ON
L
INK
ED
IN F
OR
A R
EA
SO
N!
Establishing themselves in their
industry
Looking for better offers, suppliers, staff
or customers
Networking
SO
DON’T BE SHY!
It’s SOCIAL networking!
UPDATES TO ‘CONTACTS’
RELATIONSHIP
RELATIONSHIP
Tag to categorise into leads/referrals
Add notes to yourself
Add reminders of when to get
in touch
ESTABLISHING YOURSELF AS AN EXPERT
Updates
Website links
Saved searches
Groups
Company
UPDATES
Post updates REGULARLY
Make them industry specific
Make them ENGAGING
Include videos, photos or links to outside
sites when you can
USING SEARCHES
Use the search function of LinkedIn as an exercise in finding decision makers!
Search by job title in the search box,
On the left hand side choose ‘People’
Chose by location
Target by specific company if there is a new company you want on your books.
GROUPS
PROMOTIONS
MEMBERS
You can freely message anyone
in the same group as you
(provided they haven’t opted
out of this function).
Local groups are great for keeping up to date with events etc
Build new connections
Find NEW people to market to
COMPANY PAGES
FOLLOW COMPANIES YOU WORK WITH OR
ADMIRE – MAKE THEM FEEL SPECIAL!
FOLLOW INFLUENCERS
Business news
Industry leaders
New equipment and
innovation
CONCERTED LEAD GENERATION
Building connections
Messages to your
network
Updating your status
Group Promotions
Company Updates
Paid Advertising
InMail
Group Management
Using external
companies
NOW REFER TO YOUR ACTION PLAN!