Platinum Email Marketing Tips

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"7 Killer Tips To Get Your Emails Opened, Read and Acted Upon."

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<ul><li>1.Does Your EmailMarketing Suck ? 7 Killer Tips To GetYour Emails Read www.kurtjohansen.com email profits Kurt Johansen MBA</li></ul> <p>2. email profits </p> <ul><li>During this presentation you will learn: </li></ul> <ul><li> How To Effectively Conduct Email Marketing </li></ul> <ul><li>and have more sales and more profit in your business </li></ul> <ul><li>Why and How the7 Killer Tips To Get Your Emails Read were created; </li></ul> <ul><li>What is Email Marketing; </li></ul> <ul><li>What you are permitted to do via email; </li></ul> <ul><li>The7 REALbenefits email marketing brings to your business; </li></ul> <ul><li>The 7 Killer Tips one-by-one ; </li></ul> <ul><li>The2key elements to all email marketing campaigns; and </li></ul> <ul><li>How toget email marketing working for you NOW. </li></ul> <p>3. email profits </p> <ul><li>WHY and HOWthe 7 Killer Tips To Get Your Emails Readwere created. </li></ul> <p>4. email profits </p> <ul><li>I dont market to existing customers; </li></ul> <ul><li>Besides it costs too much to market; </li></ul> <ul><li>I dont have the time to market; </li></ul> <ul><li>Im anot a marketer. </li></ul> <p>The Top Four Business Marketing Frustrations (As surveyed by Johansen International during 2007) AND All businesses surveyed knew their inability to handle just one or more of these frustrations was costing them MONEY. 5. email profits Imagine What Would Happen If You Could Overcome One Or All OfThe Top Four Business Marketing Frustrations 6. So, what is Email Marketing? email profits </p> <ul><li>Its using Email to </li></ul> <ul><li><ul><li>Create immediate cash surges </li></ul></li></ul> <ul><li><ul><li>Drive traffic to your website </li></ul></li></ul> <ul><li><ul><li>Keep in touch with customers</li></ul></li></ul> <p>7. email profits</p> <ul><li>The Legalities </li></ul> <ul><li>What are you allowed to do? </li></ul> <ul><li>Collect names and addresses; </li></ul> <ul><li>Contact people who have a reasonable expectance to receive your emails; </li></ul> <ul><li>What mustyou do? </li></ul> <ul><li>Have an easy unsubscribe system; </li></ul> <ul><li>Cease immediately when somebody asks you to. </li></ul> <p>8. The 7 Real Benefits Of Email Marketing </p> <ul><li>IncreasesSales </li></ul> <ul><li>Reduces Marketing Costs </li></ul> <ul><li>Builds Customer Loyalty </li></ul> <ul><li>Shortens Sales Cycles </li></ul> <ul><li>GeneratesReferrals </li></ul> <ul><li>Saves Time via Automation </li></ul> <ul><li>Maximises Branding Penetration </li></ul> <p>email profits 9. Are You Ready For The 7 Killer Tips To GetYour Emails Read Lets Do It ! email profits 10. Killer Tip Number One: </p> <ul><li> The Secret to Creating Credibility and Why Its A Must To Use An Email Address People Will Trust &amp; Recognise. </li></ul> <ul><li>Or </li></ul> <ul><li> Who Are You ? </li></ul> <p>email profits 11. email profits </p> <ul><li>First questions: </li></ul> <ul><li>Who are you?</li></ul> <ul><li>What do you want? </li></ul> <ul><li>Have anemail addressor name which is recognizable to the recipient. </li></ul> <p>12. email profits </p> <ul><li>Use your name or your main address. </li></ul> <ul><li>From Armand Morin ( [email_address] ) </li></ul> <ul><li>From Frank Kern ( [email_address] ) </li></ul> <ul><li>From John Carlton ( [email_address] ) </li></ul> <ul><li>From Stephen Pierce ( [email_address] ) </li></ul> <p>13. email profits </p> <ul><li>AVOID using </li></ul> <ul><li>Hotmail or Gmail addresses in Email Marketing.</li></ul> <ul><li>It doesnt ooze professionalism. </li></ul> <p>14. Killer Tip Number Two: </p> <ul><li> Revealing The Closely Guarded SecretUsed By Experts Thats Guaranteed ToGet All Your Emails Opened. </li></ul> <ul><li>Or </li></ul> <ul><li> What Do You Want? </li></ul> <p>email profits 15. email profits </p> <ul><li>Ensure your intrusion in their life is pleasant. </li></ul> <ul><li>ALWAYS </li></ul> <ul><li>Use their first name in the email address line. </li></ul> <ul><li>AND </li></ul> <ul><li>Engage them with an alluring subject line. </li></ul> <p>16. email profits </p> <ul><li>Create curiosity </li></ul> <ul><li>Step 2 of the7 Killer Tips To Get Your Emails Readserves only one purpose </li></ul> <ul><li>And that is </li></ul> <ul><li>To get your email opened. </li></ul> <p>17. email profits </p> <ul><li>General Rules to Obey for Subject Line. </li></ul> <ul><li>- Limit to 50 characters or 6-8 words. </li></ul> <ul><li>-Start words with a Capital Letter and use </li></ul> <ul><li>Create curiosity toforcethem to open the email. </li></ul> <p>18. email profits </p> <ul><li><ul><li><ul><li><ul><li>Some Examples: </li></ul></li></ul></li></ul></li></ul> <ul><li>Hi Pam, Inside This Email We Have Included... </li></ul> <ul><li>Hi Rob, I know Its Friday But </li></ul> <ul><li>Hi Mary, I Must Apologise For </li></ul> <ul><li>Hi Tammy, This Months VIP Club Offer Is</li></ul> <p>19. Killer Tip Number Three: </p> <ul><li> How To Write Attention Grabbing Headlines Which Will Explode Off The Screen </li></ul> <ul><li>Or </li></ul> <ul><li> The Email Headline </li></ul> <p>email profits 20. email profits </p> <ul><li>Killer Tip 3: </li></ul> <ul><li>serves as theENTRANCEorGATEWAYto your email message. </li></ul> <p>21. email profits </p> <ul><li>Writing headlines is a learned skill </li></ul> <ul><li>Gethelp if you need </li></ul> <ul><li>I like to include images based around the headline, such as: </li></ul> <p>22. email profits With 11 letters of offers out there this well-positioned and much loved residence is bound to be sold this weekend So Paul, If you are considering owning For thosebornon the 4th of July it means HAPPY BIRTHDAY. For all others it means 23. email profits Have you ever heard the phrase, Safe as the Bank of England ? Well "Announcing the Most Valuable Christmas Present You Will Receive This Year. Australias Highest Paid Copywriter &amp; Sales Strategist Gives You $838.80 Worth of His Best Money Making Advice for... FREE! Bank of England 24. email profits </p> <ul><li>Headlines depends on your list. </li></ul> <ul><li> Bulk email marketers are ignoring headlines. </li></ul> <ul><li>Test with your list. </li></ul> <ul><li>I find headlines are a great segue intoKiller Tip 4. </li></ul> <p>25. Killer Tip Number Four: </p> <ul><li> Discover Million Dollar Techniques To Cause The Reader To Take Action </li></ul> <ul><li>Or </li></ul> <ul><li> The Email Content </li></ul> <p>email profits 26. email profits </p> <ul><li>Email Content Is King Or is it? </li></ul> <ul><li>Depends on the message and who is receiving it. </li></ul> <ul><li>The email often will not relate to everyone on your list it happens. </li></ul> <p>27. email profits </p> <ul><li>Email Content Is King Or is it? </li></ul> <ul><li>Segment your lists as much as possible and send them meaningful offers and information. </li></ul> <ul><li>Match the message to the right person. </li></ul> <ul><li>One email = one main message. </li></ul> <p>28. email profits </p> <ul><li>Email Content Is King Or is it? </li></ul> <ul><li>The length of an email is determined by your list </li></ul> <ul><li>Long or Short message (with a link)?</li></ul> <ul><li>Testto find out what works for you. </li></ul> <p>29. email profits </p> <ul><li>Long Emails: </li></ul> <ul><li>Learn copywriting or as we know it</li></ul> <ul><li>Emotional Direct Response Advertising. </li></ul> <ul><li>Get help if needed. </li></ul> <p>30. email profits </p> <ul><li>Short Emails: </li></ul> <ul><li>Becoming popular with some marketers. </li></ul> <ul><li>This strategy entices recipients to click on a link and be transported to a sales page or video. </li></ul> <p>31. email profits </p> <ul><li>Short Emails: An example of one I recently received is: </li></ul> <ul><li>From:Frank Kern </li></ul> <ul><li>Date:Wednesday, 12 November 2008 11:19 AM </li></ul> <ul><li>To:[email_address] </li></ul> <ul><li>Subject:beautiful! </li></ul> <ul><li> This video does a beautiful job of showing you a detailed process map of what a killer launch look like. http://www.productlaunchformula.com/blue.php?1715 It'll play automatically. Enjoy :-) Frank </li></ul> <p>32. email profits </p> <ul><li>Short Emails: </li></ul> <ul><li>This strategy tries to avoid filters by using less words in the email content. </li></ul> <ul><li>The marketing message is delivered away from the email inbox. </li></ul> <ul><li>So, what do you do?</li></ul> <p>TEST 33. email profits</p> <ul><li>Lets recap: </li></ul> <ul><li>Killer Tip 1:The Secret to Creating Credibility and WhyIts A Must To Use An Email Address PeopleWill Trust &amp; Recognise. </li></ul> <ul><li>Killer Tip 2: Revealing The Closely Guarded SecretUsed By Experts Thats Guaranteed ToGet All Your Emails Opened. </li></ul> <ul><li>Killer Tip 3: How To Write Attention Grabbing HeadlinesWhich Will Explode Off The Screen </li></ul> <ul><li>Killer Tip 4: Discover Million Dollar Techniques To CauseThe Reader To Take Action </li></ul> <p>Use a name they know. Subject line, Hi (first name) Create Curiosity. Excite and test images. Create emotional copy. 34. Killer Tip Number Five: </p> <ul><li>:How To Sneak Under The Spam Filters Radar - Invisible Stealth Attack Tactics Used By Gurus To Get Past The Toughest Security Defences </li></ul> <ul><li>Or </li></ul> <ul><li> How To Send Your Email </li></ul> <p>email profits 35. email profits </p> <ul><li>Emails are filtered </li></ul> <ul><li>Know which words to modify or avoid</li></ul> <ul><li>Use a reputable email sending program to do this.</li></ul> <p>36. email profits </p> <ul><li>Some words I have found to modify or change: </li></ul> <ul><li>Exciting,</li></ul> <ul><li>interview,</li></ul> <ul><li>opportunity, </li></ul> <ul><li>discover,</li></ul> <ul><li>overseas,</li></ul> <ul><li>free,</li></ul> <p>37. email profits </p> <ul><li>Modify by: </li></ul> <ul><li>Old Word Modified Word </li></ul> <ul><li>Exciting,Ex*citing</li></ul> <ul><li>interview,inter-viewopportunity, opp*ortunity discover,dis*coveroverseas,over-seas </li></ul> <ul><li>free fr*ee </li></ul> <p>38. email profits </p> <ul><li>Two formats: </li></ul> <ul><li>HTMLandText </li></ul> <ul><li>HTML imagesText words </li></ul> <ul><li>Which one do I use to send? </li></ul> <ul><li>BOTH </li></ul> <p>39. Killer Tip Number Six: </p> <ul><li> Magical Words That Will Get Your Prospects To Behave Like A Puppet On A String </li></ul> <ul><li>Or </li></ul> <ul><li> Call To Action and Effective PSs ? </li></ul> <p>email profits 40. email profits </p> <ul><li>A call to action is VITAL in marketing.</li></ul> <ul><li>Eliminate generic Click Here buttons. </li></ul> <ul><li>Instead try :or </li></ul> <p>41. email profits </p> <ul><li>Include PSs at the end of your email. </li></ul> <ul><li>Research tells us 76% of PSs are read. </li></ul> <ul><li>Try to include at least two or three PSs and</li></ul> <ul><li>Offer a PS Special to test effectiveness. </li></ul> <p>42. email profits </p> <ul><li>PS:The "BEST" Tip was not placed in my book as it is too valuable just to give away. </li></ul> <ul><li>PPS:Sign up and obtain your free copy, send me a testimonial and Ill rush you the MOST valuable tip imaginable. </li></ul> <ul><li>**************************************************************************** </li></ul> <ul><li>PS:As a bo.nus Don is giving away a copy of his bookCreating Customers for Lifefor the next few people who register, soregister hereNOW. PPS:Let me know you are going and I will find a spec.ial book from my bag of business products as well. Something you can use to bring in ca*sh splurges to your business immediately.</li></ul> <p>43. Killer Tip Number Seven: </p> <ul><li> Unleash The Full Power Of Your EmailCampaign By Knowing When To Send Out Your Emails For Best Effect </li></ul> <ul><li>Or </li></ul> <ul><li> When To Send Emails </li></ul> <p>email profits 44. email profits </p> <ul><li>Email Marketingneeds to be consistent. </li></ul> <ul><li>Keep in regular contact minimum fortnightly </li></ul> <ul><li>Tuesdays or Wednesdays best. </li></ul> <ul><li>Dont discount other days if your message is crucial. </li></ul> <p>45. email profits </p> <ul><li>Record results: </li></ul> <ul><li>Open rates; </li></ul> <ul><li>Click-through link rates; </li></ul> <ul><li>Forward to a friend rates. </li></ul> <ul><li>discover what is the best foryour list by testing. </li></ul> <ul><li>If you cant measure it you cant improve it ! </li></ul> <p>46. </p> <ul><li>12 Missile Marketing Must Dos And How To Get An Unfair Advantage Over Your Competitors By Hitting The Target WithThese Nuclear Warhead Tips </li></ul> <ul><li>Go towww.kurtjohansen.com/malto get the7 Killer Tips plus12 Bonus Tips.</li></ul> <p>email profits Bonus Killer Tips: 47. HOW TO DO IT Email Marketing RequiresTwoKey Elements1. An e ffective email marketing software system; and 2. An effective marketing strategy to win more business email profits 48. So, Where Does Johansen InternationalFit Into This ? WE CALL OUR EMAIL MARKETING SYSTEMMISSILE MARKETING we hit the target everytime email profits 49. email profits </p> <ul><li>it contains: </li></ul> <ul><li>An e ffective email marketing software system;and </li></ul> <ul><li>E ffective email marketing strategies to win you more business </li></ul> <p>50. email profits </p> <ul><li>A Few Of Our Clients Include: </li></ul> <p>And we can help you too 51. email profits </p> <ul><li>The benefits of having Missile Marketingin your business. </li></ul> <ul><li>You need an effective email marketing software program </li></ul> <ul><li>There is a lot to learndo you have the time or energy to do this? </li></ul> <ul><li>This IS NOT your core business.It is OURS ! </li></ul> <p>52. email profits </p> <ul><li>You then need an effective email marketing strategy </li></ul> <ul><li>When was the last time you sat down and worked this out for your business? </li></ul> <ul><li>We will sit down with you and plan an email marketing campaign for 12 months. </li></ul> <p>53. email profits </p> <ul><li>So WhatCan Platinum MembersGet From Us? </li></ul> <ul><li>An email marketing software system allowing you to segment and containunlimitedemail lists, client segments and names YES UNLIMITED! </li></ul> <ul><li>First year internet hosting of system; </li></ul> <ul><li>Customised email template featuring your identity or brand; </li></ul> <ul><li>Customised email sign-up box on your web-site allowing new leads to be generated; </li></ul> <ul><li>Connection from your new leads to be added directly into your selected database; </li></ul> <ul><li>Individual email marketing strategy consultations with me;</li></ul> <ul><li>Regular email statistical reports keeping track of your responses and email campaigns; </li></ul> <ul><li>A fully integrated system which will have you in front of your customers offering them exactly what they need, want and desire; </li></ul> <p>54. email profits $2,497$2,497$497Nil $397Nil $97Nil $20,000Nil $97Nil $23,585$2,497 An email marketing software system allowing you to segment andcontainunlimitedemail lists for all client segments and names YES UNLIMITED!First year internet hosting of system; ( @ $497 )Customised email sign-up box on your web-site allowing new leadsto be generated; (@ $397 )Connection from your new leads added directly into your selected database; (@ $97)Regular and Individual email marketing strategy consultationswith Johansen International ($5,000 per quarter); Regular email statistical reports keeping track of your campaign,hits, and sales. (@ $97)Total Value YOU PAY VALUE A savings of$21,088 55. email profits </p> <ul><li>TOTAL VALUE OF SYSTEM =$23,585 </li></ul> <ul><li>Today Platinum MembersGet: </li></ul> <ul><li>An email marketing software system with unlimited lists, client segmentsand names $2497 </li></ul> <ul><li>First year internet hosting of system Free </li></ul> <ul><li>Customised email template featuring your logo and branding Free </li></ul> <ul><li>Customised email sign-up box on your website allowing leads to be generatedFree </li></ul> <ul><li>Connection from your new leads to be added directly into your selected databaseFree </li></ul> <ul><li>Individual email marketing consultation with Kurt Johansen Free </li></ul> <ul><li>Regular email statistical reports keeping track of your campaign, hits, and salesFree </li></ul> <ul><li>Total Value $2497 </li></ul> <p>A savings of$21,088 56. email profits </p> <ul><li>After the systems are created emails should be sent on a regular basis. </li></ul> <ul><li>The following chart outlines the email sending fees. </li></ul> <p>PRO Pack Emails Written For You Size Of Your Database All $597per email written Emails Sent $200 per email Recommendation: Minimum Fortnightly campaign 1 email @ $200 perfortnight on a 12 month agreement 57. email profits </p> <ul><li>Email Marketing is a powerful medium to win more business from existing and new customers: </li></ul> <ul><li>When used correctly it will boost revenue and reduce marketing costs GUARANTEED. </li></ul> <ul><li>MISSILE MARKETING GUARANTEE </li></ul> <ul><li>In the unlikely event after 90 days you cannot bring in 100% additional email marketing revenue than the previous 12 months, create rock solid relationships, grow your marketing efforts and boost the bottom line from Missile Marketing we will release you from your 12 month agreement, promptly and courteously and hand over the custom built email marketing system , especially created for you, including video tutorials and comprehensive help files.Plus continue to work with you for the 12 monthsfree. </li></ul> <p>58. email profits </p> <ul><li>Where to from here: </li></ul> <ul><li>The time to start an effective email marketing campaign for yourself is now. </li></ul> <ul><li>We are ready to build and implement right now. </li></ul> <ul><li>Contact us at[email_address] </li></ul> <ul><li>or</li></ul> <ul><li>Go towww.kurtjohansen.comand collect your FREE e-book7 Killer Tips To Get Your Emails Read valued at $29.95. </li></ul> <ul><li>Dont delay each day is costing you, money and profits. </li></ul> <ul><li>Kurt Johansen </li></ul> <ul><li>Direct: 0412 94 77 33</li></ul>