cold email writing tips

30+ email writing tips for Cold emails.

A collection of tips compiled from insights by today’s top email marketers

Focus on your subject line

Your subject line is the most important written piece of your email.

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Make your subject line relevant and enticing

Take your time when writing a subject line - it’s the first thing that your readers will see...

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Test out different formats

Figure out which format your market likes best.


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Try varying lengths of subject lines

Different lengths of subject lines will also suit various emails differently.


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Try the casual approach

If your subject line is casual and personalized, your readers will be more likely to open your emails.


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Use sentence case

Using sentence case in your subject lines makes them look friendlier and less formal.


Write great content

If your reader is impressed by your subject line, the content had better not disappoint them.

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Make a good first impression!

When somebody signs up to join your mailing list, make sure that they receive your best content

straight away.

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Your writing style

How you write your content is just as important as what you write about.

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Have you seen the original guide where these tips are described in more detail? And the samples?

See it now: www.kotive.com/email-writing-tips

P.S. you can download actionable checklists for bulk, cold & transactional emails in the guide.

http://www.kotive.com/email-writing-tips


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Focus on one clear ideaThanks to the average attention span, you only

have about 40 words to get your message across before most people lose concentration!

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Use writing formats backed up by psychology

Use techniques that professional copywriters have been using for ages, like PAS and BAB.

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Should you introduce yourself?

There are benefits to introducing yourself at the beginning of an email, at the end,

and even not at all.

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Write as if you are speaking to one person

Write like you talk - avoid using words like 'inquiry', 'correspondence' and 'herewith'.


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Straight talk“I'm sure that you receive plenty of emails from

strangers, and that you delete most of them before you finish reading the first sentence. But here's why you should read this one - hear me out…”

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Prove that you can deliver on your promises

Reference your biggest, happiest customers, or get a referral from one of your current customers.

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Close with a question

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“I've noticed you don't have a Live Chat box on your site - is this something you've

considered before?”

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Have a clear Call to Action

For the most part, an email without a Call to Action is a waste of time.


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Use your P.S. wisely!Most readers start by reading the subject line, and

then skip to the bottom of your email, reading the P.S.


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Put all of your contact info into your signature

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Just not your email address!

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Include a small image in your signature

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The best images to use would be your company logo, or a small profile shot of you.

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Use an AI assistant to write better emails

Boomerang has an extension that helps you to write emails that are more likely to get a positive

response from recipients.

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http://www.boomeranggmail.com/respondable/

Personalization

Personalized mails have a 29% higher open rate and 41% unique click-through rate.

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Use their name!

Instead of starting an email with 'Hello', why not try 'Hello, John!'


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Mention something specific to show why you reached out

“Found you on LinkedIn.”

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Put yourself in your readers' shoes

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Try to avoid using 'I, we and me' too often, and focus on using 'you and your' instead.

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Sell the benefitsInstead of 'My company increases sales by personalizing communication', try 'We can

increase your sales by helping you to build a better relationship with your customers.'

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Contact the person who will make the decision

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Practical tips

In order to get accurate open rate results, there are a few things on the technical side

that can help you out.

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Send emails from a personal email address

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Hubspot sent emails from 'Hubspot' (0.73% Click Through Rate) vs 'Maggie Georgieva, Hubspot'

(0.96% Click Through Rate).

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Avoid spam filtersAvoid common spam and 'sales-pitch' words and phrases, like 'No questions asked', 'Limited time

only' and 'They're just giving it away'.


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Optimize emails for mobileOver half of all emails are opened on mobile

devices.


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Avoid using images

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Including images in cold emails just makes them seem overly planned out and very impersonal.

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Resend unopened emails

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Resending unopened emails has a chance to improve their open rates by about 50%!

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A/B test EVERYTHING In order to fine-tune your emails and make them the best that they can be, you need to test which

variations come out on top.


Timing & scheduling

Emailing people at appropriate times and scheduling emails to go out at a comfortable

pace plays a big role in getting your emails opened and read.

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Timing is everything

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Multiple studies show that the best time to send email is Tuesday at 10am.

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http://coschedule.com/blog/best-time-to-send-email/

http://coschedule.com/blog/best-time-to-send-email/

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Stick to a consistent schedule with your emails

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Offer your readers the opportunity to change the frequency at which they receive emails.

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Follow up at different times and days

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When sending cold emails, it takes an average of 5 emails to get a response, but most people don't

even send one follow up email!

cold email writing tips

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