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7/21/2019 Piata It Romania 2008-2014 - Prezentare Rezumativa http://slidepdf.com/reader/full/piata-it-romania-2008-2014-prezentare-rezumativa 1/5 Romania 2008-2014 NACE CODES: 5821, 5829, 6201, 6202, 6203, 6209, 6311, 6312, 6399, 4741, 4651, 4742, 4743, 2620, 9511, 9512, 2630 www.manageranticriza.ro Disclaimer The market study was conducted by SC Business Management Technologies SRL and is the exclusive property of the company. The company has made every effort to ensure optimal data collection and processing but assumes no responsibility for any negative consequence or loss caused by certain decisions of the beneficiaries, taken on the basis of the results of this study. The content may not be copied, disseminated, altered or published without the written consent of the company. Methodology : desk research (national and international databases, media, national statistics bodies, EUROSTAT etc.) MARKET STUDY IT MARKET - 2015

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7/21/2019 Piata It Romania 2008-2014 - Prezentare Rezumativa

http://slidepdf.com/reader/full/piata-it-romania-2008-2014-prezentare-rezumativa 1/5

Romania 2008-2014NACE CODES: 5821, 5829, 6201, 6202, 6203, 6209, 6311,

6312, 6399, 4741, 4651, 4742, 4743, 2620, 9511, 9512, 2630

www.manageranticriza.ro

Disclaimer 

The market study was conducted by SC Business Management Technologies SRL and is the exclusive property of the company. The company has made everyeffort to ensure optimal data collection and processing but assumes no responsibility for any negative consequence or loss caused by certain decisions of the

beneficiaries, taken on the basis of the results of this study. The content may not be copied, disseminated, altered or published without the written consent of

the company.

Methodology : desk research (national and international databases, media, national statistics bodies, EUROSTAT etc.)

MARKET STUDY 

IT MARKET - 2015

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CONTACT: [email protected]; Phone no: 0723 627 200

GENERAL DATA 

TABLE OF CONTENTS

EXECUTIVE SUMMARY 3

I. GLOBAL IT MARKET 4

1.1. International market 2008-2015 5

1.2. European market at regional level 2011-2014 6

II. ROMANIAN IT MARKET 7

2.1. Landmarks of the domestic macroeconomic context 2007-2019 8

2.2. Dynamic and structure of the Romanian IT market 2008-2019 10

2.3. Hardware segment 2008-2019 11

2.3.1. Competitive environment on the hardware and electronics market  – Top 10

companies 13

2.3.2. Competitive environment on the hardware and electronics market  –  Main

competitors presentation18

2.4. Software and services segment 2008-2019 23

2.4.1. Competitive environment on the software and IT services market  –  Top 10

companies26

2.4.2. Competitive environment on the software and IT services market  –  Main

competitors presentation31

III. MARKET ANALYSIS ON NACE CODES 36

IV. MANAGEMENT CONSULTING ANALYSIS 45

4.1. Value chain analysis 46

4.2. PORTER analysis 47

4.3. PEST ANALYSIS 48

4.4. Factors of influence 49

4.5. Managerial recommendations 50

Format: PDF

No. of pages: 57

No. of charts: 70

No. of tables: 26

Period in scope : 2008-2019

No. of companies analyzed: 20

No. of company profiles: 10

Methodology:

desk research (national and

international databases,

companies operating in the

sector, national statistics bodies) 

THE REPORT IN NUMBERS

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CONTACT: [email protected]; Phone no: 0723 627 200

REPORT STRUCTURE  

Presentation of the previous development and the change rate of the analyzed market

worldwide

General statistical data regarding the market development in the European Union

Comparison of the local market with similar markets in SE Europe

Domestic macroeconomic factors that influence the target market

Presentation of the main market segments

Competitive landscape on the analyzed market segments

Forecasts of the subject market

MARKET DYNAMIC

CHARTSGlobal market dynamic

Macroeconomic indicators

Market value in RomaniaRomanian market structure

Market segments’ dynamic 

Market shares of the main players

CHARTS (selection)A

Top 10 market players presentation (2014 turnover criterion)

Turnover/employee & Net profit/employee dynamic for each of the Top 10 companies

analyzed (2008-2014)

Company profile for the Top 10 market players (company background, non-financial

data presentation, key financial ratios dynamic)

Financial indicators calculated and interpreted for 2008-2014 for each of the Top 10

companies (turnover, net profit, total debt/total assets, total number of companies,

number of employees, net profit margin )

COMPETITIVE LANDSCAPE

CHARTS 

The weight of each company in the cumulated

turnover of the Top 10 players

Net profit margin of the Top 10 players

Turnover & Net profit / employee changeTABLES

Turnover dynamic (2008-2014)

Turnover / employee change

Net profit / employee cahnge

Key financial data 2008-2014

CHARTS & TABLES (selection)B

For a deeper market research, an analysis on NACE codes was made, based on the total values at national level (total companies that have

registered the activity as core business). It is a thorough review where financial indicators such as turnover, net profit, total debt/total assets,

total number of companies, number of companies with losses / profits, number of employees, net profit margin are calculated and interpreted

for 2008-2014.The companies were structured in 13 groups by turnover criterion. 

MARKET ATTRACTIVENESS ON NACE CODESC

These sections includes management consulting analyzes useful in determining the attractiveness of the studied market

In the Value Chain Analysis each segment of the value chain is presented, with players name and segment average profitability,

providing the overall image of the entire economic flow 

In the PORTER Analysis are presented the most important factors that influence the market along with an assesment of their strength

PEST Analysis presents the main factors that influence the decisions, strategies and objectives of companies operating in this sector 

GENERAL MARKET ASSESMENTD

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CONTACT: [email protected]; Phone no: 0723 627 200

MANAGERANTICRIZA GENERAL OVERVIEW  

ManagerAnticriza

services

Development of business reorganization strategy/

repositioning, with prioritization of stategic initiatives

PMS implementation (performance management system for

employees) - to align employees’ behavior to target strategy

Profit and cost centers analysis; grouping expenses on

cost/profit centers and drawing up systems and procedures for

an ongoing profitability analysis

Business plans draw up, adapted to old/new business model,

current industry situation and company’s strategy

PMO set up and implementation (tools and procedures for

managing internal projects), for a more efficient resource

allocation

Interim management services for up to 1 year - for key

managerial roles; co-management; board – member position

KPI system definition and implementation, for performancemonitoring of all functional areas, departments and employees

Business risks and competitive position assessments;

contingency planning and strategic recalibration

Management reports and Dashboards at business

unit/functional area level, including reporting procedures 

1

2

3

4

5

6

7

8

9

ManagerAnticriza

in

numbers

1

2

3

4

40 national market studies, 10 regional

market studies, 50 sectorial researches,

detailed for 182 economic subsectors

(grouped by turnover criterion)

Informational reference for over 100

published articles; 30 market analyses

and 15 national economy rankingspublished by Ziarul Financiar

(Corporate) 

Sistem of over 500 KPIs, grouped on 10 

functional areas and 35 industries

Set of ~60  managerial reports to

monitor activity in all the functional

areas of a company

Benchmarking ratios for the most

important 160.000 Romanian

companies, for 2008 – 2014, grouped on

industries/subindustries and turnover

size.

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08.12.2015CONTACT: vanzari@mana

geranticriza.ro; Phone no: 0723 627 200

NO. ROMANIA

Real estate

Beverages industry

Electrical energy

Pharma distribution

Pharma production

Food & Beverage

Media

Advertising

Textile industry

Cargo transportation

Passenger

transportation

Travel and Tourism

Infrastructure

1

2

3

4

5

6

7

8

9

10

11

12

13

NO. ROMANIA

IT

Building materials

Insurance

Construction

Gambling

Grain

Furniture

Automotive

Fuel distribution

Food imports

Dairy

Leasing

Fruits & Vegetables

14

15

16

17

18

19

20

21

22

23

24

25

26

NO. ROMANIA

Luxury

Legal services

Telecommunications

Tobacco

Meat production and

processingPublishing

Recruitment and

executive search

Retail

Private healthcare

Training

Audit and accounting

services

Mgmt. consulting

E-commerce

27

28

29

30

31

32

33

34

35

36

37

38

39

NO. REGIONAL STUDIES

Grain

Tourism and

hospitality

Passenger & Cargo

transportation

Dairy

Meat production and

processing

Textiles

IT

Telecommunications

Construction

Private healthcare

Pharma distribution

Retail

Furniture

1

2

3

4

5

6

7

8

9

10

11

12

13

AVAILABLE REPORTS