Novelties in the Vlerick library

April 2015

Contains recent library acquisitions & publications by Vlerick authors

When digital becomes human:

klantenrelaties in transformatie (Dutch)

by Steven Van Belleghem

To read the book check the library catalogue

There is an urgent need for an extreme transformation

of the customer relationship. Customers live in a world

of self service, big data, customer automation and the

integration of the online & offline world. If your

organization fails to implement the digital relation, your

future becomes very uncertain. Succeeding in the

digital transformation will not be enough. As a

consequence of the digital evolution, there is also a

need for the human transformation of your customer

relationship. Thinking about the role of humans versus

machines, thinking about the role of the warm human

touch and considering the power to connect people

with people, are the key challenges in this domain.

’When digital becomes human’ is a story about the

combination of the digital and the human

transformation in your customer strategy. This story

will take you on a journey to the future. It is

provocative, exciting and scary. Enjoy this amazing view

on the future of marketing!

Source: http://stevenvanbelleghem.com/books

Books & publications by

subject area

Accounting & Finance

E-commerce & Digital Business

Economics

Entrepreneurship & Innovation

Marketing & Communication

Management Skills

Operations Management

Organisational Behaviour

Strategy

CONGRATULATIONS to Gino Van Ossel

for winning the “Management Book of the

Year Price”! More info

All Vlerick publications are highlighted

Accounting & Finance

Management Control Systems

Robert N Anthony, Vijay Govindarajan. McGraw-Hill Higher Education, 2014

To read this book check the library catalogue

Investments

Zvi Bodie, Alex Kane, Alan J. Marcus. McGraw-Hill Higher Education, 2014

To read this book check the library catalogue

Crowdfunding: A Guide to Raising Capital on the Internet

Steven Dresner. John Wiley & Sons, 2014

Download this ebook on campus, and read it anywhere for 2 weeks

E-commerce & Digital Business

An empirical study of electronic reverse auction project outcomes

Standaert, W., Muylle, S., Amelinckx, I. Electronic Commerce Research and

Applications. 2015, 14(2): 81-94.

Read this article here

Leading Digital Strategy: Driving Business Growth Through Effective E-Commerce

Christopher Bones, James Hammersley. Kogan Page, 2015

Download this ebook on campus, and read it anywhere for 2 weeks

Digital Business and E-Commerce Management

Dave Chaffey. Pearson Education, 2014

To read this book check the library catalogue

All Vlerick publications are highlighted

When digital becomes human: klantenrelaties in transformatie

Steven Van Belleghem. LannooCampus, 2014

To read this book check the library catalogue

Economics

Poor Economics: A Radical Rethinking of the Way to Fight Global Poverty

Abhijit Vinayak Banerjee, Esther Duflo. PublicAffairs, 2012

Download this ebook on campus, and read it anywhere for 2 weeks

Recommended in our Full-Time MBA programme

Why Nations Fail: The Origins of Power, Prosperity, and Poverty

Daron Acemoglu, James A Robinson. Profile Books, 2012

Download this ebook on campus, and read it anywhere for 2 weeks

Recommended in our Full-Time MBA programme

A Brief History of Globalization: The Untold Story of Our Incredible Shrinking

Planet

Alex MacGillivray. Robinson Publishing, 2006

To read this book check the library catalogue

Recommended by Yuliya Shimko, Assistant Professor of Strategy

Entrepreneurship & Innovation

De jacht op een idee: visie, strategie, filosofie

Jos Kessels. Boom, 2009

To read this book check the library catalogue

All Vlerick publications are highlighted

Stille Kampioenen: succesverhalen van Vlaamse ondernemers, rolmodellen voor

economische groei

Eric Vermeylen. LannooCampus, 2014

To read this book check the library catalogue

Mijn zaak, uw zaak… onze zaak: zelfstandig ondernemen in Oost-Vlaanderen

Peter Heyrman, Sebastien Libens. Provinciebestuur Oost-Vlaanderen, 2014

To read this book check the library catalogue

The Responsible Entrepreneur: Four Game-Changing Archetypes for Founders,

Leaders, and Impact Investors

Carol Sanford, John Fullerton. Jossey-Bass, 2014

Download this ebook on campus, and read it anywhere for 2 weeks

HBR's 10 Must Reads on Innovation

Harvard Business Review Press, 2013

To read this book check the library catalogue

Management Skills

Brief: Make a Bigger Impact by Saying Less

Joseph McCormack. John Wiley & Sons, 2014

Download this ebook on campus, and read it anywhere for 2 weeks

HBR's 10 Must Reads on Making Smart Decisions

Harvard Business Review Press, 2013

To read this book check the library catalogue

How We Learn: The Surprising Truth about When, Where, and Why It Happens

Benedict Carey. Random House, 2014

Download this ebook on campus, and read it anywhere for 2 weeks

All Vlerick publications are highlighted

Marketing & Communication

Hello, My Name Is Awesome: How to Create Brand Names That Stick

Alexandra Watkins. Berrett-Koehler, 2014

Download this ebook on campus, and read it anywhere for 2 weeks

Buyer Personas: How to Gain Insight Into Your Customer's Expectations, Align

Your Marketing Strategies, and Win More Business

Adele Revella. John Wiley & Sons, 2015

Download this ebook on campus, and read it anywhere for 2 weeks

Recommended by Gino Van Ossel

HBR's 10 Must Reads on Strategic Marketing

Harvard Business Review Press, 2013

To read this book check the library catalogue

HBR's 10 Must Reads on Communication

Harvard Business Review Press, 2013

To read this book check the library catalogue

Operations Management

A comparison of the performance of various project control methods using

earned value management systems.

Colin, J., Vanhoucke, M. Expert Systems with Applications. 2015, 42 (6): 3159-3175.

Read this article here

Study of the Stability of Earned Value Management Forecasting.

Wauters, M., Vanhoucke, M.. Journal of Construction Engineering & Management

2015, 141 (4): 1.

To read this article, contact the library

From business process management to customer process management.

Trkman, P., Mertens, W., Viaene, S., Gemmel, P. Business Process Management

Journal. 2015, 21 (2): 250-266.

Read this article here

All Vlerick publications are highlighted

Organisational Behaviour

The magic of collective emotional intelligence in learning groups: No guys needed

for the spell!

Curşeu, P., Pluut, H.; Boroş, S.; Meslec, N. British Journal of Psychology. 2015,

106(2): 217-234.

To read this article, contact the Library

Authentic Happiness: Using the New Positive Psychology to Realise Your

Potential for Lasting Fulfilment

Martin E. P. Seligman. Nicolas Brealey, 2010

To read this book check the library catalogue

HBR's 10 Must Reads on Teams

Harvard Business Review Press, 2013

To read this book check the library catalogue

Boards That Excel: Candid Insights & Practical Advice for Directors

B Joseph White. Berrett-Koehler, 2014

Download this ebook on campus, and read it anywhere for 2 weeks

Strategy

Evidence and determinants of the duration of Belgian chocolate exports

Abraham, F., Studnickay, Z., Van Hove, J. 2015, KU Leuven, 23 p.

Read this report online. Background info on the report can be found here.

Creating Conditions for Promising Collaboration: Alliances, Networks, Chains,

Strategic Partnerships

Edwin Kaats, W. Opheij. Springer, 2013

Download this ebook on campus, and read it anywhere for 2 weeks

HBR's 10 Must Reads on Collaboration

Harvard Business Review Press, 2013

To read this book check the library catalogue