Vlerick innovation network slideshare

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<ul><li> 1. CROWDSOURCING:How to use online communities forcollaborative innovationProf. dr. ir. Marion debruyne</li></ul> <p> 2. Value co-creation is the new paradigmCommoditization risk? More products and innovations How to be different? More Information, MARKETValue co-creationmore choices Forum of conversations Customers are part of value chain More informed, network and between customers, From product-centric to personalizecompanies &amp; communitiescustomer experiences empowered customer Word of mouth Peer influence Customers are the best or the worstmarketing toolSources: Adapted from Prahalad, C.K, Ramaswamy (2004). The future of Competition: Co-creating Valur with Customers. Harvard Business Review Vlerick Leuven Gent Management School 3. A fundamental shift Vlerick Leuven Gent Management School 4. The contribution revolution Vlerick Leuven Gent Management School 5. Adidas insiders community Vlerick Leuven Gent Management School 6. KLM In Touch community Vlerick Leuven Gent Management School 7. Something to read Vlerick Leuven Gent Management School 8. Involving users in innovation PhysicalVoice of customerKnowledge brokerProjectsEnvironment Virtual Virtual Customer Virtual Knowledgeenvironments Brokers Firm Broker Source Vlerick Leuven Gent Management School 9. Involving users in innovation PhysicalVoice of customerKnowledge brokerProjectsEnvironment Virtual Virtual Customer Virtual Knowledgeenvironments Brokers Firm Broker Source Vlerick Leuven Gent Management School 10. Vlerick Leuven Gent Management School 11. 5 goals to accomplishIn running a successful virtual customer environment 12. Key components of a successful online idea community Vlerick Leuven Gent Management School 13. Customerprocess 14. Novices vs experts Vlerick Leuven Gent Management School 15. CustomerEngagement 16. What motivates external innovators? ExtrinsicIntrinsicMotivationsMotivationsFun ReputationExcitementMoneyStatus User need Belonging Intellectual RecognitionchallengeOpen Markets Communities Vlerick Leuven Gent Management School 17. IdeaGeneration 18. Integration 19. CustomerExperience 20. Best Practices on customer experience(Source: ComBlu, 2010) Vlerick Leuven Gent Management School 21. 5 Choices to makeWhen starting a virtual customer environment 22. OPENCLOSED Vlerick Leuven Gent Management School 23. ONLINE OFFLINE Vlerick Leuven Gent Management School 24. DEFINEDUNDEFINEDTOPIC TOPIC Vlerick Leuven Gent Management School 25. TEMPORARYCONTINUOUS Vlerick Leuven Gent Management School 26. IDEATION TESTING Vlerick Leuven Gent Management School 27. OPENCLOSED ONLINEOFFLINEDEFINED TOPIC UNDEFINED TOPIC TEMPORARY CONTINUOUSIDEATION TESTING Vlerick Leuven Gent Management School 28. Simple Internal NetworkInternal networkMarket insightsdiscussed andevaluatedNocustomers/users/partners involved Internal person in contact with external market29 | Vlerick Leuven Gent Management School 29. Simple Customer ForumExternal networkContinuousCouplingcustomer ideaswith traditionalR&amp;Dcustomers/shoppers/users30 | Vlerick Leuven Gent Management School 30. Semi-open Radical Innovation NetworkIdea outside thecompetences of thecompanyNetwork open toselected individualsand entitiesSelectedexternalparties(experts)31 | Vlerick Leuven Gent Management School 31. Customer-driven Radical InnovationExternal networkloosely connected withinternal oneSolutions and ideasoutside the companyscompetencieslead users and externalexperts invited to co-create solutionsLead Users32 | Vlerick Leuven Gent Management School 32. Thank you!Prof. dr. ir. Marion DebruyneAssociate Professor &amp; PartnerVlerick Business SchoolContact me:Marion.Debruyne@vlerick.comFollow me:MarionDebruyne Vlerick Leuven Gent Management School </p>