MTN MTHATHA BEACH PARTY 2014

VENUE MTHATHA DAM

PROPOSED DATE : 01 NOVEMBER 2014

THEME : YELLOW MTHATHA

1Designed by .Mass brands communications

2Designed by .Mass brands communications

THE VENUE MTHATHA DAM

The venue is ideal for event of this magnitude, capacity, image, safety and impact We could build on the heritage but grow a larger and more premium event Parking facility in abundance and secured The venue is family friendly and safe.

3Designed by .Mass brands communications

BACKGROUND Mass brands directors come from the initial concept of Soweto beach party. We want to cast the net wide with this concept and bring it to this vibey area. Mass brands specializes in brand building and strategy, brand activations and events.With MTN opening offices in that region we saw it fitting to use this idea as launching MTN in the region with the first annual MTN Mthatha beach Party.

4Designed by .Mass brands communications

Background

Mass brands will build on the nostalgia and emotional heritage of Mthatha dam, in this vibey region without a beach. Mass brands directors having been involved previously with organizing of Soweto beach party , will try and deliver spectacular event.We want to leave lasting and effective impact for both community and MTN brand.

5Designed by .Mass brands communications

Creating a sense of brand community

Mass brands communications want to bring happy moments to communities and create brand associations with giant brands that will bring the happy moments to them. The region has lot of potential and the event of this magnitude will prove that and lead to future opportunities to grow the event. The event will cater for all family members and will have entertainment area for children

6Designed by .Mass brands communications

Event activation Will have giveaway for MTN subscribers who have been active users for the past 3 months when they purchase tickets. Will have beach party babes, in bakkies with MTN t- shirts , will surf to key outlets in the region to promote the event. Beach party babes will drive a 3 months (12 weekends) event activations in malls, clubs and tertiary institutions. This will create brand awareness for MTN and the beach party.

7Designed by .Mass brands communications

2014 BEACH PARTY

At the beach, braai , drinking (cans only) Limited and enclosed public bar area. MTN Competition. Kidz zone , jumping castle foam and slipy slides. Entertaintment (Artist, DJ’S and dancers) Event T-shirts printed “ Mthatha othathayo Siyellow 2014”

8Designed by .Mass brands communications

2014 BEACH PARTY

Public access R120 VIP R250 X 300 VIP secluded area with top stage visibility KIDZ R40 Entertainment, entertainment and some more PARTY TILL LATE

9Designed by .Mass brands communications

MARKETING PLAN Street posters SABC 1 LIVE (ziwapi) Umhlobo wene FM, True FM and UCR FM Facebook page 50 free tickets to local radio stations Event competition ticket holders SMS to short number

10Designed by .Mass brands communications

PROPOSED LINE UP Top local artist DJ’S Big NUZ DJ Oskido Proffessor Black coffe Uhuru Zakes Bantwini Mafikizolo DJ Bongz Zahara Mahoota vs Vetkoek

11Designed by .Mass brands communications

MC

FATS MALULEKA

ANDILE FROM KHUMBUL’EKHAYA

12Designed by .Mass brands communications

SPONSOR OPPORTUNITIES Naming sponsor R950 000 50 % brand coverage stage dominance Hospitality VIP 50 TICKETS Set up morgue , gazebo, water bottles and other branding material Event and brand activations at the malls and outlets

13Designed by .Mass brands communications