Making of the Adverts

Nick May

• I set the image I chose to use for the advert.

ADVERT 1

I then wanted to customise the image, so I went on “Image > adjustments > HDR toning”

• I then changed the shadows and the highlights to get a more vibrant effect.

• I then imported the cancer research logo.

• I then zoomed in on the logo and used the magic wand tool to select the white in the image and make it disappear.

I then double clicked the layer in that the logo was on, and the window on the left image appeared, and put a customisable border around the logo, I then clicked “drop shadow” on the right image and made the shadow how I wanted it to be.

I then enlarged the logo to make it a suitable size for the image.

• I wasn’t happy with the white outline after enlarging the image so I chose to make the white border larger. I also chose to make the shadow behind the image more noticeable so it would give the affect that the logo is above the image, almost like a slight 3D look

• After successfully cropping the image, I moved the logo to the correct position

• I then selected the text icon drew a text box and entered my slogan.

I then changed the font to one that resembled the cancer research logo, highlighted the to make it purple witch is keeping with the logos colour scheme, and double clicked on the layer and clicked on “stroke” and created a white border similar to the one I put on the cancer research logo.

END OF ADVERT 1

• And with all of that done, I finished advert 1.