different forms of television adverts

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Different Forms of Television Adverts

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Page 1: Different forms of television adverts

Different Forms of Television Adverts

Page 2: Different forms of television adverts

Humour

https://www.youtube.com/watch?v=y9ajRIgTJNA

Humour is used in adverts so that entertains the audience and so that it is memorable to them, this is done so that when people see the brand whilst out then they might think about buying it as they associate it with the comical advert.

In this McDonalds advert that is on left, it plays the song “I’d do anything for love” by Meat Loaf and showed a couple in love but then they went to McDonalds and then it showed them fighting over it as they was in love with the food, not each other.

Page 3: Different forms of television adverts

Shock Tactics

https://www.youtube.com/watch?v=htEtTra7rdw

Shocking adverts can be seen as quite disturbing as they’re not always there to sell a product, just to get a message across. If companies shock people with them then it will make them think about it and other people will get talking about it and spreading a positive message to stop something negative.

In this advert, it shows a girl on different days applying cream to her face and each day she gets uglier and the message of the advert was “Racism, the more you apply it, the uglier you become”. This advert is quite disturbing and makes you consider thinking how serious the issue is.

Page 4: Different forms of television adverts

Surrealism

https://www.youtube.com/watch?v=0tpMcyda86I

Surreal adverts are used to confuse and excite people at the same time, sometimes there is no link between the surrealism and product; however, other times there is. Surrealism is done so that they are enjoyable and hopefully the product is too.

In this Oasis advert they are making a reference to Godzilla and calling him Rubberduckzilla who is basically a giant duck who loves the drink Oasis.

Page 5: Different forms of television adverts

Intertextual References

https://www.youtube.com/watch?v=x89xAXHd2l8

Intertextual references are used in adverts so that people can enjoy them and make the connection themselves. Usually they are memorable due to the connection or mockery of one brand to another which helps with their independent status.

In the Specsavers advert it is making a mockery of the Lynx adverts, meaning that a man is standing on a beach spraying himself with Lynx causing thousands of women to come running his way, when they finally get to him he puts on his red geeky glasses and the message was “they should have gone to Specsavers”.

Page 6: Different forms of television adverts

Codes and Conventions

https://www.youtube.com/watch?v=3_i3PPe3i9Y

In this advert called “Snuffy the seal”, it is a comical advert made in America that was shown during shark week. The commercial shows a news presenter in the studio talking about a seal was washed up at shore, injured and dehydrated, the lighting and sound looks very professional and very believable. After that it cuts to an outside news reporter surrounded by lots of excited people cheering on the seal, it then cuts to the seal being lowered into the ocean when a great white leaps up and swallows it whole. The camera then shows close up shots of peoples shocked faces and then cuts to the end where it says “it’s a bad week to be a seal” which was shocking yet hilarious. As this is a comical advert it is set in a bright area to express happy times and to show a social event taking place which is typically used in comedy. The camera work is done so that no one looks better than anyone else and so that they are all equal, sound is very important in comedy as it needs to be ensured that the viewers can hear the dialogue so that they can find it funny, not diegetic sound is used as well to emphasise certain scenes. Props and costume is also very important, in this advert it involves lots of people holding up signs, the news reporter is holding a microphone and the other news presenter is in an office to show importance and how serious is it, until the whole comical side is shown.