STYLES OF ADVERTS

SHOCK TACTICS ADVERTS

REAL DANGER IS AN ORGANISATION THAT RAISES AWARENESS ABOUT THE RISK OF BUYING MEDICINES ONLINE FROM UNVERIFIED SITES. THEREFORE CAME UP WITH A SHOCKING ADVERT TO GET THIS MESSAGE ACROSS. IN THE ADVERT YOU SEE A MAN TAKING MEDICATION WHICH MUST BE UNLICENSED OR FAKE, THEN HE BEGINS TO COUGH UP A RAT AND THEN A VOICE OVER SAYS ‘RAT POISON, JUST ONE OF THE DANGEROUS INGREDIENTS THAT MAY BE FOUND IN FAKE MEDICINE..’. PEOPLE WATCHING THIS WILL BE ENCOURAGED TO NOT BUY FAKE MEDICINE ONLINE BECAUSE OF THE HORRIFIC IMAGE OF A RAT BEING COUGHED UP IN THEIR MIND. ALSO KNOWING THAT RAT POISON COULD BE IN IT, IT OFF PUTTING AND SHOULD MAKE PEOPLE THINK TWICE ABOUT BUYING ANY.

HTTPS://WWW.YOUTUBE.COM/WATCH?V=SKZKOUANHIM

HUMOURHTTPS://WWW.YOUTUBE.COM/WATCH?V=FYEDEAWTAR8

JOHN WEST RED SALMON CREATED AN ADVERT WHICH FEATURED A FIGHT OVER THE BEST, FRESH SALMON BETWEEN A BEAR AND A JOHN WEST FISHERMAN. IT IS FUNNY SEEING THE EXTREME LENGTHS THE FISHERMEN IS GOING, HOWEVER, THIS ALSO IS SELLING THE PRODUCT AS IT SHOWS THE QUALITY OF THE PRODUCT AS IT IS WORTH FIGHTING A BEAR OVER. FURTHERMORE, DURING THE FIGHT THE BEAR ACTS LIKE A HUMAN FROM THE WAY HE IS FIGHTING AND ESPECIALLY, WHEN THE FISHERMEN POINTS UP, SAYING ‘OH LOOKS IT’S AN EAGLE’. TRYING TO THE TRICK THE BEAR AND HE ACTUALLY FALLS FOR IT.

INTERTEXTUALITYHTTPS://WWW.YOUTUBE.COM/WATCH?V=XPW_HTAKSP4

M&S TO PROMOTE THEIR CLOTHING LINE CAME UP WITH AN ADVERT. IN THE ADVERT THAT INCLUDED REFERENCE FROM FAMOUS FILMS AND MUSIC VIDEO. FROM THE SET AND CLOTHING. REFERENCES FROM THE GIRL’S BEDROOM SCENE IN GREASE, THE MUSIC VIDEO VOGUE, THE FILM CHICAGO AND BRITANY SPEARS, HIT BE BABY ONE MORE TIME. INTERTEXTUALITY IS USED TO MAKE IT MORE MEMORABLE AS PEOPLE WILL BE ABLE TO RECOGNISE THE REFERENCES INCLUDED MAKING IT MORE ENJOYABLE TO WATCH. ALSO THE REFERENCES INCLUDED ARE IMPORTANT AS THE TARGET AUDIENCE FOR M&S IS MIDDLE AGED WOME, THEREFORE THE CHOSEN SONGS AND FILMS ALSO HAVE THE SAME TARGET AUDIENCE.

SURREALISM ADVERT

OASIS CREATED AN ADVERT TO PROMOTE THEIR DRINK. IN THE ADVERT TWO SISTERS ARE DRINKING OASIS, THE FATHER AND MOTHER WALK IN AND CATCH THEM. NOT APPROVING THEIR CHOICE OF DRINK AND SAYS WE ONLY DRINK WATER. LINKING TO THE TAGLINE OF OASIS, FOR THOSE WHO DON’T LIKE WATER. THE FATHER THEN BLAMES THEM DRINKING OASIS ON A DUCK MAGAZINE AND THE MOTHER COMMENTS THAT IT IS NOT REAL. SUDDENLY A GIANT RUBBER DUCK IS WAITING OUTSIDE THE WINDOW THE DESTROYING . DUE TO THE ADVERT BEING SO DIFFERENT IT MAKES MEMORABLE.

CODES AND CONVENTIONSHTTPS://WWW.YOUTUBE.COM/WATCH?V=VD5HYIKOA0G

I WILL BE ANALYSING THE CODES AND CONVENTIONS FROM THE ROAD SAFETY ADVERT.

AT THE BEGINNING IT OPENS WITH MONTAGE EDITING OF CHILDREN IN A CLASSROOM GETTING READY. IT THEN CROSSCUTS TO A MAN, GETTING READY AND GOING TO HIS CAR. IT THEN CROSS CUTS BACK TO THE CHILDREN, HOWEVER, NOW IN A FOREST ON A SCHOOL TRIP EXPLORING. CLOSE UP OF CHILDREN’S FACE LAUGHING AND AS THEY EXPLORE. LONG SHOTS ARE USED ALLOWING YOU TO SEE THE CHILDREN LOOKING AROUND WITH EACH OTHER. A HAPPY ATMOSPHERE IS ALSO CREATED WHEN THE CHILDREN ARE SKIPPING AROUND THE TREE WHILST HOLDING EACH OTHERS HANDS. EDITING IS USED TO SHOW A LINK WITH THE CHILDREN AND THE MAN AS WE FIRSTLY SEE A BOY TAPPING A JAR WE THEN CUT TO THE MAN TAPPING THE STEERING WHEEL. ALSO BEFORE THE CRASH WE SEE THE LITTLE BOY PLAY WITH THE LITTLE CAR WE THEN CUT TO THE A SHOT OF THE CAR.

THE SONG PLAYING IN THE BACKGROUND IS ‘OH SWEET CHILD O’ MINE’, HOWEVER, IS ACOUSTIC ADDING TO THE HAPPY, SWEET ATMOSPHERE CREATED AT THE BEGINNING.

THE LIGHTING USED IN THE ADVERT IS NATURAL LIGHTING MAKING IT LOOK REALISTIC AND ADDS TO THE ATMOSPHERE BEING CREATED.

ALSO COMPUTER GRAPHICS IS USED FOR THE CAR CRASHING MAKING IT LOOK AS REAL, POWERFUL AS POSSIBLE.