Kit Fielder

Analysis of Digipaks Adverts

Codes and conventions of a digipak advert:

• Name of The Artist: Most digipak have the artists name in a clear bold font, which is easy to see. This is used to catch the audiences attention.

• Album/Single Name: As well as the artists name, they usually have name of the album/single in a clear style. This could also be used to present their genre and appeal to a new audience.

• Release Date: If the album is not already out then the release date will be shown on the advert, however, if the album is already out then it will say something like ‘Out Now!’.

• Ratings: it is quite common for digipak adverts to have ratings and reviews, which are used to encourage a new audience to buy the music. These are not used by all genres and and more popular with pop music.

• Tour Dates: Not all artists put tour dates on their adverts, however, it can be a good way to promote their tours to their audience.

Image: Uses a large close up of the artist to engage and attract her fan base. This is shows that Rihana has a large enough fan base to be able to use a simplistic design and still be able to promote her work.

Typography: The font used is easy to read and stands out against the background.

Release Date: The release date is positioned at the bottom on the advert. It is easy as the white colour is easy to see.

Font: Album and artist name share the same font which gives an identity for her and her work.

Orange colour scheme promotes his image as he is well known for her ginger hair. Therefore, it also engages with his fan base.

The release data is resented in a different colour, which makes it stand out.

Close up immediately attracts his fans, but also shows that he is the main focus.

The white used for his name makes it stand out against the background, which gives important connotations.

She has used a medium close up and takes up the majority of the advert. This shows that she is the main focus.

Her name is positioned above her in a bold white font, which makes it stand out against the background.

High-key lighting has been used to promote her and her music, therefore, giving her an identity.

The album name uses a blue colour and is significantly larger than the other information shown, which makes is stand out and look more important.

The advert is laid out in a way so that the viewer starts at the top and works down, which cause us to acknowledge all the information.

Here is Taylor Swifts digipak advert, she has used a bold red font to present her album title. This makes it stand out and emphasises its important.

She has also used a medium shot of herself as the background of the image, which gives herself and music an identity.

Her name uses a bold white font, which is less visible than the album name, however, this shows that she is popular enough to not need to advertise her too much.

At the bottom the her advert is a banner which promotes her album and when it will be released, making sure that the audience are aware.