Man and woman show the perfume

as desirable as they both hold onto her

showing the perfume to attract

both genders

Purple bottle the colour purple connotates royalty, luxury and power shows the bottle as

Dismemberment showing the woman’s chest to bring attention to the advert. provocative as it looks like she might be naked. Beauty/sex appeal almost says if you buy this perfume you will be like this woman having both men and woman falling at your feet and wanting you.

Sex appeal is used to help with this advert. Showing a young almost worshipping the man and his shoes due to the brand makes the audience think if they buy these shoes women will want them like this women wants this man. Also the mans midriff is showing and the creators have chosen a man with a built body to attempt to sell more shoes as it will attract more people

The man is shown to be dominant in this advert as he is stood above and also is the one wearing the shoes is seen as above the other person this just happens to be the man that was chosen to wear the shoes and be seen as dominant which is typical in adverts

This advert is for a Gucci product which isn’t clearly shown within the advert the only hint towards what it is the advert is selling is the fact that the girl is on the floor by his shoe