Asia’s International Conference & Exhibition for Retail, eCommerce, Logistics and Parcel Industries

19 – 20 March 2015 MAX Atria @ Singapore EXPO

REPORTPOST EVENT

Organised by:

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ContentsPage

LMFAsia at a Glance 1

Exhibitor Statistics 3

Exhibitor Product Categories 4

Exhibitor Survey Results 4

Exhibitor Testimonials 5

Visitor Statistics 6

Visitor Survey Results 6

Industry Insights 7

Conference Delegate Testimonials 9

International Advisory Panel 10

Featured Speakers 10

Supporting Activities 11

Partners & Sponsors 12

LMFAsia 2016 Overview 13

REPORTPOST EVENT 1

LMFAsia at a Glance

44 Industries

11Platformin Across MAX Atria @ Singapore EXPO

38 Exhibitors38

1,200Over Attendeesfrom more than

560 Companies and 28 Countries, with over

600 Business Connections made

1,200

64 Speakers 64from Countries19

99 International Advisory Panellist

Representing 4 Industries across 30 Conference Sessions

comprising of 2 Tracks, 5 Keynotes, 5 Panels, 2 Forums/Roundtables

Supporting Organisations14 Media Partners11

19 – 20 March 2015 MAX Atria @ Singapore EXPO

REPORTPOST EVENT 2

Themed “eCommerce Beyond Borders”, LMFAsia 2015 was held from 19-20 March at MAX Atria @ Singapore

EXPO. The region’s leading brands in retail, eCommerce, logistics and fulfilment came together, concluding successful

discussions which resulted in potential collaborations as well as improved measures for last mile fulfilment in the region.

LMFAsia’s success is attributed to the fact that more than 600 business connections were made over the course of the

event, together with a robust speaker lineup, along with a strong showing of multinational exhibitors and sponsors who

gave their full support to the event.

Some of the highlights at LMFAsia were the discussions around leveraging technology to measure the performance

of different fulfilment service providers; extending the growth of eCommerce beyond tier-1 cities in countries such as

India, Vietnam, Thailand and the Philippines; and strengthening collaboration between industry players. The exponential

growth of eCommerce underscores the need for industry players to gather and moot objectives with the purpose of

gaining a deeper understanding of the consumer. This knowledge will help enable sustained growth across last mile

fulfilment touch-points, which in turn will enhance the consumer experience.

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10Overseas Exhibitors

70Immediate

interest in Rebooking

for 2016

%25Local Exhibitors

EXHIBITORStatistics

Gold Sponsors Silver Sponsors7 35

Exhibitors

19 – 20 March 2015 MAX Atria @ Singapore EXPO

REPORTPOST EVENT 4

& Service Providers

Operators

Logistics Companies (3PL)

Providers

Top 5 markets exhibitors hope to serve?

EXHIBITORProduct Categories

EXHIBITORSurvey Results

94% of exhibitors were pleased with the flow of traffic

of leads with an average of 26 leads per exhibitor70%

leadsTop exhibitor

generated approximately 100

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“

“ “We are very excited about Last Mile Fulfilment Asia here. The main reason why is because it brings together all the various industry players, and more importantly for us, our current

clients and also future prospects that we can actually engage in and educate them about our eCommerce and end-to-end eCommerce services. Key takeaway is that Asia isn’t that simple as, for

example, the US and the Europe. You know the market is very fragmented so you have to consider each individual country separately, and you need to develop a very sophisticated strategy to enter

the Asia eCommerce market. We will definitely be back for next year.”

EXHIBITORTestimonials

Marcelo Wesseler Chief Executive Officer, SingPost eCommerce

“Renault is participating in the Last Mile Fulfilment Asia because this is the last chain in the distribution channel where transportation plays a key role. We are looking forward to this event as a platform to showcase how our vehicles can support the logistical demand for all the businesses here.

Kevin Tang Managing Director, Infiniti & Renault, Wearnes Automotive Pte. Ltd.

“There are still a lot of gaps when it comes to serving the industry especially the solutions for eCommerce. When it comes to the infrastructure of Last Mile Fulfilment, there are a lot of obstacles

which needs to be put away, and I believe pointing theses out and letting companies work on a solution to close the gaps will definitely help. Last Mile Fulfilment Asia is taking place for the first time and obviously, when you are part of the inaugural edition, you are a bit curious concern if it actually helps. So far I saw a lot of great companies here, a lot of brands coming, senior people, so from that

perspective it was definitely a highlight”

Mitat Aydingag Head of arvato SCM/eCommerce Asia, arvato Bertelsmann

“Schaefer, as a supplier of inter-logistic solutions is actually just the layer before the Last Mile but the players are the same. So we believe that exhibiting here is a good forum for us to present our

solutions to the supply chain players. I think it’s a good forum for the industry to come together to exchange their ideas. Asia is moving very heavily and the eCommerce is taking over. There will be a

lot of changes in the future, and this provides a good platform to discuss this. We attended the conference as a speaker and gave us good opportunity to show the eCommerce business the supply

chain players in Asia how systems, inter-logistic can be improved with little investments to suit the Asian market.”

Carsten Spiegelberg General Manager, System & Automation, SSI Schaefer Asia

“I really think the event has been tremendous. There’s companies from all over Asia, and I think that’s the key thing that it is not just in Singapore, but also companies represented from many

countries around the pan-asia region. I really like this booths here, the booths section so we can walk around and meet and talk to people from different service providers and retailers, and just learn

about how everybody can contribute to the fulfilment industry. One key takeaways is that are many opportunities and this industry is only going to get bigger. My guess is that we will be very busy

helping many clients who have come to this event with their shipping insurance.”

Anthony O’Brien Head of Marine Insurance, Asia Pacific, ACE Group

“The event exceeded my expectations. It’s a great event and we didn’t expect such a huge crowd for the first edition. So I think, well done. The benefits are self-explanatory, not only do we get

to meet up with e-retailers, found key partners, but most importantly we managed to build network and get connected to industry players in the region to create a better platform to support the growth

of eCommerce in this region. We will be back for 2016!”

Tommy Yong Chief Executive Officer & Co-Founder, I store I send

“We want to be part of this conference going forward and we look forward to seeing how over the years this industry and the topics will evolve and what kind of impact we can have as DHL

on the development of the industry here in SEA.”

Dr. Arne Jeroschewski Vice President, Corporate Development, DHL eCommerce Asia Pacific

19 – 20 March 2015 MAX Atria @ Singapore EXPO

REPORTPOST EVENT 6

Industry Breakdown

Brand Owner8%

eCommerce16%

Retailers 13%

Equipment & Solutions Provider8%

Fulfilment / Distribution Centres9%

Logistics & Transportation

21%

Postal / Parcel Delivery

8%

Government4%

Venture Capitalist / Investor

2%

Others11%

Title Breakdown

Others15%

CEO/President/COO/MD15%

Top Management5%

EVP/SVP1%

VP/DIRECTOR25%

Manager39%

Objectives for visit

Others8%

Attend the conference21%

Evaluate event for future show participation3%

Learn what’snew in the industry30%

Meet suppliers andindustry experts

34%

Source for newproducts

and services4%

Warehouse Accessories 4%8%

7%6%

5%5%

8%5%

4%4%

14%9%

4%9%

4%5%

Technology Solutions SystemStorage Solutions

Reverse Logistics SolutionsRegional SolutionsPayment Solutions

Parcel Courier Delivery CompaniesPackaging Solutions

Omni-channel SolutionsMaterials Handling Equipment

Last Mile TransportationFulfilment CentresFinancial Solutions

Automation Equipment SystemsOthers

Cross-border Solutions

Products & Solutions Sought for

Meet suppliers andindustry experts

Top 3 channels which visitors learnt about LMFAsia

Internet Direct Mailers

will recommend LMFAsia to a business associate or colleague93%will attend the next edition of LMFAsia89%are happy with the overall value received from attending LMFAsia 201583%

VISITORStatistics

VISITORSurvey ResultsTop 10 countries visitors are

targeting to expand to:

REPORTPOST EVENT 7

Same Day Delivery in the Fragmented Asia Market

Unlike in other developed regions in the west, realising full end-to-end last mile fulfilment has generally been an uphill

struggle in the context of Asia’s complex and fragmented terrain. The range of marketplaces and retail channels in each

country with different currencies, policies, pricing, and fulfilment conditions presents complexities which brands and retailers

have to navigate and manage.

The challenges with fulfilment and delivery of online goods in a timely fashion are abound, thereby limiting industry growth

and cross-border market development. If these challenges can be addressed and a common understanding gained of the

range of marketplaces and retail channels in each country, the eCommerce, retail and fulfilment industries’ tremendous

growth potential can be realised.

Some of the key issues unique to Asia are:

1. Payment – It is a constant issue as Cash on Delivery is the preferred and most widely used mode of payment in Asia, with the exception of a few developed markets.

2. Customs clearance – The

for cross border movement across Asia increases the magnitude of tax issues, impact on delivery schedules and reverse logistics for return goods

3. Cost of fulfilment – The consumers in Asia are aware of the various options that are available in developed eCommerce markets, thus their demands are constantly evolving for better, faster and cheaper or even

Collaborating to compete

Retailers and brand owners have started adjusting their current warehouse system or their current supply chain logistics system to address the need for Omni-channel

their offshore manufacturing facilities into a drop shipping point for online

orders that are closer to certain markets

countries.

Some have started to co-invest in

their international customers’ orders in less than 2 days, as accurate and timely

will not only satisfy their customers but also minimise returns and cancellations as well.

There are several players in the industry. First, the global integrators

been doing the worldwide delivery for years. They do have the infrastructure and the networks to maximise the potential.

who have been in the last mile industry due to the nature of their business. These postal agencies such as SingPost, Australia Post have re-invented themselves to address the needs

key challenges are the cross border

partners will be the key.

Lastly, we have large domestic

courier companies and niche companies that address certain industries very well.

The strategy that really stands out is collaboration, because no single company can service every last mile in an effective manner.

Platform to enable cross borders eCommerce fulfilment

To pave the way for increased cross-

event, developed by SingEx Exhibitions, serves as a dedicated platform that brings together the retail, eCommerce, logistics and parcel industries to discuss business opportunities, forge strategic partnerships, develop thought leadership and exchange market intelligence.

The inaugural edition was a

ecosystem as it successfully built dialogue to deepen understanding

industries and countries within the region. It attracted over 1,200 senior management attendees representing over 560 companies from 28 countries, in addition to 60 speakers and 38

19 – 20 March 2015 MAX Atria @ Singapore EXPO

REPORTPOST EVENT 8

What is Last Mile Fulfilment

delivery into the hands of the consumer. Although the last mile delivery is ideally

receiving the products desired.

the rise of eCommerce and change in demographics, consumer needs altered the

consumer needs. This is also fast becoming the key and cornerstone for retailers in developing a successful Omni-channel retail strategy.

State of the Last Mile Fulfilment sector

be established, certain retail activity such as, the catalogue shopping industry in the United States or the home shopping networks in

as it provides the volume

for companies to invest in creating the infrastructure for

as eCommerce came either right after organised retail and for some markets,

industry in Asia.

Written by –

LEE Jeong Hoon Project Director,

& Assistant Director (Business Development), SingEx Exhibition Ventures Pte Ltd

exhibitors, and made over 617 business connections.

Building on the intentions to bring about greater growth and opportunities for cross-border eCommerce, new

needs of the perishables players and

will be included in the next edition taking place from 3rd to 4th March 2016. Attendees can expect dialogue with an international delegation, discussion of

and a larger display of innovations and solutions.

REPORTPOST EVENT 9

“

“

LMFAsia 2015 provided 2 conference tracks, promoted dialogue through the panels and high level keynote sessions, focussed a

CONFERENCEDelegate Testimonials

“This event promise a lot of speakers that are very knowledgeable about the industry. The presentations are very informative, I find them very good. They are not trying to sell per

say, but they are sharing their experience and know-hows about the products and industry. Through this I gain a lot of interesting insights into how we can run our supply chain.”

Long WongChief Operating Officer, U-Cosmetics

“I very much enjoy the country panels, where we had a very good blend of players who presented their problems and the solutions for each of the markets for example, The Philippines

and Thailand. I met a new potential partners and I learnt about their ideas, their innovations and thought was very interesting.”

Pierre PoignantRegional Chief Operating Officer, Lazada Group

“I really enjoyed the friendly debates in the panel sessions between the different speakers and I think that gives a very wholesome view of the industry as well as the exchange

of experiences etc. I gained a lot of different perspective from them, in terms of running a business and understand what is happening in the region.”

Beatrice TanFounder, Klarra

“The session that I enjoyed the most was the panel discussion as it creates the opportunity for dialogue. There are many intelligent people, smart people, and experienced

people here who have the ability to actually engage in a conversation, with the public, meaning the participants and the audience. That’s very powerful.”

Misko KanckoDirector of Strategy & Programs, Canada Post Corporation

“It’s a great place to come and see a wide variety of speakers in various different industry present great information on the trends in the industry. It’s been great so far. I like the

shorter sessions in the breakout tracks and having some really great keynote speakers and panels as well covering a variety of different topics.”

Ronan HurleyChief Operating Officer, Luxola

“I think the round table session was good and the lunch forum gave a good vision on globalisation and how to scale and work your business. Besides that, I would say that the

opening keynote was interesting getting perspectives on how to grow and scale businesses in general and how partnerships and disruptive ways of doing businesses can affect the growth

of your business in the long run.”

Martin Toft SorensenCo-Founder & Managing Director, WearYouWant

“Simply the theme of the event, Last Mile is so important. It does not matter how you can handle the warehouse if you cannot get the products out to consumers. It has been really great, very well

arranged, and very professional. The activities and the different themes have been very spot on for what I am what I am looking for. Especially the panel on China and the cross borders tracks that

are really interesting and gave a lot of deep insights into the different aspects.”

Jorgen BagerSenior Director, Distribution Asia & Pacific, Operations, Lego

19 – 20 March 2015 MAX Atria @ Singapore EXPO

REPORTPOST EVENT 10

INTERNATIONAL Advisory Panel

FEATURED Speakers

Dr. Arne JEROSCHEWSKI Vice President, Corporate

Development, DHL eCommerce Asia Pacific

Misko KANCKO Director of Strategy &

Programs, Canada Post Corporation

Adrian VANZYL Chief Executive Officer &

Co-Founder, Ardent Capital, Thailand

Magnus GRIMELAND Group Managing Director,

Zalora

GOH Mui-Fong Partner and Transportation

Practice Lead APAC, A.T. Kearney

Mitat AYDINDAG Head of arvato SCM/

eCommerce Asia, arvato Bertelsmann

Alan WONG Group Vice President,

S.F. Express Co. Ltd

Marcelo WESSELERChief Executive Officer, SingPost eCommerce

Malcolm SULLIVAN Vice President of Marketing

& Customer Experience, Asia Pacific Division,

FedEx Express

Paul SRIVORAKUL Group Chief Executive Officer, aCommerce &

Chairman, Ardent Capital

Bede MOORE Co-Founder,

Vela Asia

PC SHARMA President & Chief Executive

Officer, TCI XPS, India

Miguel Angel A. CAMAHORT

President and Chief Operating Officer, LBC

Express, The Philippines

Pawoot PONGVITAYAPANU

Managing Director and Founder, TARAD.com

Le Duc ANH Deputy Chief of Online

Public Services Division, Vietnam E-Commerce & Information

Technology Agency (VECITA), Ministry of Industry & Trade, Vietnam

Philips YU Chief Operating Officer,

LovableCommerce Corporation

Pierre POIGNANT Regional Chief Operating

Officer, Lazada Group

Long WONG Chief Operating Officer,

U-Cosmetics, China

Sundeep MALHOTRAFounder & ChiefExecutive Officer,

HomeShop18, India

REPORTPOST EVENT 11

Business Matching Programme

19 – 20 March 2015 MAX Atria @ Singapore EXPO

Facilitated through a business matching web portal made more than 600 business connections.

Hosted Buyer Programme

Pre-event Networking Dinner

Industry Networking Night

exhibitors.

Provided a platform for high level strategic networking among industry leaders and key partners of LMFAsia 2015 (By invitation only)

Allows industry Players to network with one another and build relationships in a relaxing and fun atmosphere

REPORTPOST EVENT 12

Supporting Organisations:

Media Partners:

Gold Sponsors:

Silver Sponsors:

Industry Night Sponsor: Held in:Organised By:

Knowledge Partner:Strategic Partner: Partner Event:

Thank you for making LMFAsia 2015 A Success!

LMFAsia 2015Partner & Sponsors

REPORTPOST EVENT 13

3 – 4 March 2016 Singapore EXPO

Last Mile Fulfilment 2016Events at a Glance

International Conference

Site Visits

Hosted Visitors Programme

Industry Networking

Exhibition Showcase

Business Matching

REPORTPOST EVENT 14

LMFAsia 2016 International Conference

to over 500 senior delegates from the Retail, eCommerce, Logistics and Parcel industries.

achieved in 2015 for seamless cross border eCommerce. Through the dialogues, delegates can learn how to leverage on

forefront of the latest innovations and solutions in the market.

More than 70 international leading speakers will address key themes through an array of keynotes, panel discussions,

Retailer Shoutout: Challenges & Partnerships in FulfilmentRetailers call for collaboration and solutions based on the

Retailers Perspectives: Fulfilment Strategies

& Collect, Reverse Logistics, Offline to Online, Online to Online and more.

European Insights: Retailer & Fulfilment Centre

Market

Asian Government Policies: Support for Cross Border eCommerceDeep dive into the policies that supports cross border eCommerce in Asia by various regional government bodies

Country Focussed Track

realities of operation in countries such as Australia, China, India, Indonesia, Malaysia, Singapore, The Philippines, Vietnam

Innovations & Solutions Track

Processing, Shipping, Returns Processing and many more

Investment in FulfilmentUncovering the investment opportunities within the

Future State of Last Mile FulfilmentExplore collaborative opportunities for the development

Cold Chain LogisticsInsights to developing successful Pharmaceutical, Grocery and Food delivery

NEW

NEW NEW

REPORTPOST EVENT 15

3 – 4 March 2016 Singapore EXPO

LMFAsia 2016Exhibition

retailing

Independent home grown brands to meet marketplace operators to expand regionally

Exhibition Showcase

Launch Pad @ Showcase

Transportation & Storage Solutions Providers

Conference Delegates & Trade Visitors

Cold Chain Fulfilment Solutions

Delivery & Courier Companies

Postal Agencies &Global Integrators

Technology & Innovation PavilionFulfilment Centres

Retailers & Brands Marketplace

Innovative Products, Services & Solutions

achieve greater business exposure and opportunities through our array of

For more information, please contact

Email: jeonghoon.lee@singex.com | Tel: +65 9339 4513

REPORTPOST EVENT 16

For sponsorship & exhibition information:nicole.ong@singex.com | +65 9109 6132

For speakers & conference information:winnie.koh@singex.com | +65 9023 6041For media & marketing information:jolene.wong@singex.com | +65 9456 8609

Connect with us at:

www.lmfasia.com

#LMFAsia

Organised by:

Singex Exhibitions Pte Ltd

#01-01, 11 Tampines Concourse, Singapore 528729T: +65 6403 2100 | F: +65 6782 2891

www.singex.com

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