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28-30 SEPTEMBER 2015DUBAI WORLD TRADE CENTRE

100% HOSPITALITYfor the global hotel, restaurant, caf and foodservice industry

The Hotel Show Dubai reflects an exciting and progressive market. The new build pipeline across the Middle East and Africa creates ongoing demand for products and services, and this, together with the need to refurbish, refit and refresh existing properties, drives the need for global suppliers and brands.

It is no surprise that suppliers and brands selling to managers and owners from hotels, restaurants, resorts, leisure and entertainment facilities, cafes, bars and clubs see great opportunities for doing business and connecting in Dubai at the industrys largest event. Dubai is a world class destination, a world travel and trade hub, and not only sits at the heart of hospitality and tourism in the Middle East and Africa but is up there in the worlds top destinations.

16thedition

606exhibitors

visitors17,878

exhibiting countries

48

total attendance24,729

country pavilions

162015 OVERVIEW

TECHNOLOGY AND SECURITY

INTERIORS, LIGHTING AND DESIGN

OPERATING EQUIPMENT AND SUPPLIES

FACILITIES MANAGEMENT

HORECA AND FOODSERVICE

HOTEL BUILD

HOTEL SERVICES

KITCHENS AND BATHROOMS

RETAIL FRANCHISE

CLEANING AND LAUNDRY

EXHIBITOR PROFILES

more attendees than in 2014

39.1%

VISITOR PROFILE

64%of visitors are key decision makers,

purchasers or buyerssourcing technology &

security products

23%

of visitors are sourcingnew suppliers

48%

sourcing interiors, lighting, design

products

31%

Good, interesting, best show around the world showcasing everything; lighting, interiors etc. Great to have a single platform for the entire hospitality industry. Helps to keep updated, get new ideas and find new innovations.

David Brown, General Manager Fraser Suites

US$1.6bn 109countries

value of orders placed by visitors

MAIN PRODUCTS VISITORS COME TO BUY (%)

Visitors came from

Retail franchise

HORECA & food services

Facilities management

Hotel build

Kitchens & bathrooms

Operating equipment & supplies

Hotel services

Technology/security

Interior, lighting, design

JOB FUNCTION (%)

This is my first visit to the show; we have hotel projects ongoing in South Africa and have found the products we came looking for. I have successfully sourced several companies and overall think the show is great.

Sadra Fateh, Managing director, Apravista Investment

GEO REGIONS (%)International

Middle East & Africa

86

14

PR & mediaFront office

FinanceSecurity

Retail and mallsReal estate

HousekeepingOperations & maintenance

Restaurants, cafes, bars, and nightclubsArchitecture

F&BFacilities management

Hotel and accommodationInterior design

22

344

55

68

1011

1315

16

913

17

17

19

31

1822

23

Proud to confirm that this years event was by far the best exhibition of the year. With confirmed orders expected to top over US$12 million of new trade that was made possible very much because of the high quality of visitors in hospitality procurement and contracting. Great show, our 9th year and we will surely be back next year as well.

Wolfgang Douglas, CEO, Timberwolf LLC

The Hotel Show has presented us with an excellent opportunity to connect with top level professionals from the hospitality industry in the Middle East who have a real interest in Japan. Despite this being our first time at the show, we already have a number of potential business tie-ups lined up post-show. An absolute must for any organisation in the hospitality industry with links to the region.

Tak Ohta, Head of operations, Japan Leading-Edge Foundation

The Hotel Show has been an amazing event for Castello with over 50 prospective leads for hotels, safari lodges and international resorts with potential orders over US$10 million. We will definitely be back next year with a new range of product designs.

Laurie Clayden, CEO and designer, Castello Luxury Baths

US$89.9mworth of business deals generated as a result of the show

89% view the event as important

to help achieve their business objectives

of exhibitors re-booked onsite for 2016

46% over

68%suppliers exhibit

to generate new sales

67%suppliers exhibit to

increase awareness of their company in the region

The hotel show is a fabulous exhibition and we recommend it for any supplier looking for a high-quality platform in the GCC. It truly is the best way to get yourself out there. We have been participating for over 10 years now and it is the perfect format for meeting with solid buyers and creating long-term partnerships.

Ingrid & Isabelle, Ingrid Lesage Belgium

EXHIBITOR FEEDBACK

MARKETING & PR THAT WORKS

TOTAL REACH ACROSS PR,

ADVERTISING, EMAIL MARKETING,

SMS, SOCIAL MEDIA AND WEB

204mTOTAL CAMPAIGN VALUE

82.9mUS$3.1m

BUILDING A GLOBAL COMMUNITYUP FROM 101m IN 2014

PR VALUE

PR REACH

UP FROM US$1.8m

IN 2014

US$3.7mThe Hotel Show has been an amazing event for Castello with over 50

prospective leads for hotels, safari lodges and international resorts with

potential orders over US$10 million. We will definitely be back next year

with a new range of product designs.

Laurie Clayden, CEO and Designer, Castello Luxury Baths

A GLOBAL PLATFORM

KNOWLEDGE AND INSIGHT

MORE THAN JUST AN EXHIBITION

Host to more than 16 country pavilions each year - The International Village takes up nearly 40% of the entire show providing the largest display of countries offering thousands of hospitality products.

Located across 3 halls, visitors are easily able to navigate their way around each country and supplier. With 58% of visitors attending The International Village to source new and innovative products from around the world including Turkey, China, Portugal, UK, France, Italy, Germany, Japan and many more.

Vision Conference

In 2015, the Vision Conference brought together over 135 global speakers and top international experts through an extensive programme of keynotes, panel discussions and presentations. Speakers from DCTCM, Nakheel, PwC Middle East, Deloitte, Kempinski Hotel, The Address Dubai Marina, Crowne Plaza, Emirates Green Building Council and many more leading companies spoke on a range of topics across three days.

TecSec Summit

New for 2015, the TecSec Summit brought together major technology companies, IT directors, owners and operators from leading hotel and restaurant brands to hear from the likes of Google, Cisco, Travelclick, Sabre, NEC, Crestron and many more. Attendees at the technology & security summit heard about the latest thinking, technology and experiences, and learnt how to adapt to the tech smart guest of today.

C O N F E R E N C E 2 0 1 5

Design Theatre

With sessions by leading architects and designers, attendees at the new Design Theatre discovered the latest trends, colours, collections and concepts in a theatre created by WT Project.

The Vision Conference always has excellent panelists. I was looking for security technology in the hospitality business and found it very informative and well organised.

Alfonso Del Corral, Vice President INHOCO

of visitors attend to source new international products and services

58%

total number of delegates

1,327

Design theatre sponsor

WTSTUDIO INTERIOR - ARCHITECTURE - URBANPLAN

MARKETING & PR THAT WORKS

TOTAL REACH ACROSS PR,

ADVERTISING, EMAIL MARKETING,

SMS, SOCIAL MEDIA AND WEB

204mTOTAL CAMPAIGN VALUE

82.9mUS$3.1m

BUILDING A GLOBAL COMMUNITYUP FROM 101m IN 2014

PR VALUE

PR REACH

UP FROM US$1.8m

IN 2014

US$3.7mThe Hotel Show has been an amazing event for Castello with over 50

prospective leads for hotels, safari lodges and international resorts with

potential orders over US$10 million. We will definitely be back next year

with a new range of product designs.

Laurie Clayden, CEO and Designer, Castello Luxury Baths

The 4 week visitor campaign targeted 10,124 contacts across the GCC region to personally invite VIPs and key buyers to the show.

Telemarketing

PR and marketing summary

With 38 media partners supporting the 2015 event, The Hotel Show received extensive

international and regional coverage. With 5,021 print ads and comprehensive

digital marketing initiatives, the campaign reached an audience

in excess of 204m.

Marketing and PR campaign

With 159,000 visits, the website is one of the most efficient channels to reach a targeted audience, provide detailed information and support social media activity.

Online marketing

A comprehensive campaign to over 60,870 contacts in the UAE, before and during the show, increased awareness and visitor footfall to the show.

SMS

Over 15,000 personal invitations were sent by courier and post to all VIPs and key decision makers across the GCC region.

Direct mail

204m204m

US$3.7mTotal campagin value

82.9mPR reach

Total reach across pr, advertising, email marketing, SMS, social media and web

US$3.1mPR valueUS$3.1mPR value

NEW mobile app

In 2015 the show launched its first mobile app so attendees can keep up to date with the latest news, navigate the floor plan with ease, find exhibitors and schedule meetings.

BARS

Partners

2015 PARTNERS AND SPONSORS

Sponsors

WTSTUDIO INTERIOR - ARCHITECTURE - URBANPLAN

Fair PointHotels & Home Furniture

Strategic Partner

HOTELSCAFES

17-19 SEPTEMBER 2016DUBAI WORLD TRADE CENTRE

Sangeeta DhanakSales managerE: Sangeetadhanak@dmgeventsme.comT: +971 4 445 3627M: +971 50 866 8365

Femi ItiolaSponsorship sales managerE: Femiitiola@dmgeventsme.comT: +971 4 445 3798M: +971 50 463 6040

Organised by

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