POST SHOW REPORT

JUNE 23-25, 2019 • NEW YORK CITY

SUMMER FANCY FOOD SHOW

THE FANCY FOOD SHOWS ARE OWNED AND PRODUCED BY THE SPECIALTY FOOD ASSOCIATION

THE $148 BILLION U.S. SPECIALTY FOOD INDUSTRYTHE FASTEST GROWING SEGMENT OF THE FOOD MARKET

Sales of specialty food

jumped 10% between 2016

and 2018

THE LARGEST SPECIALTY FOOD SHOW IN NORTH AMERICA

“What I love about the Fancy Food Show is that it gives buyers an opportunity to connect with the producers , vendors, and our distributors to see what new products are on the shelf, to experience and hear the stories of these producers, and to un-

derstand what they are doing or what they are creating.”

-WENDY ROBINSONBUYER/GROCERY MANAGER

MARKET HALL FOODS

➙

SALES GROWTH OF SPECIALTYFOOD VS. ALL FOOD AT RETAIL

0 2 4 6 8 10

SPECIALTY FOOD

1.4%

12.9%

Source: Mintel/SPINS/IRI

FOODORDER 3

ITEM 1

QTY PRICE$

1

ITEM 2

$

4

ITEM 3

$

1

ITEM 4TOTAL

$

BUY

9

Protein 20g

energy bar

BERRY

KEFI

R

WIL

D C

AU

GH

T

ALL FOOD

10.3%

3.1%

SALES GROWTH OF SPECIALTYFOOD VS. ALL FOOD AT RETAIL

0 2 4 6 8 10

SPECIALTY FOOD

1.4%

12.9%

Source: Mintel/SPINS/IRI

FOODORDER 3

ITEM 1

QTY PRICE$

1

ITEM 2

$

4

ITEM 3

$

1

ITEM 4TOTAL

$

BUY

9

Protein 20g

energy bar

BERRY

KEFI

R

WIL

D C

AU

GH

T

ALL FOOD

THE LARGEST SPECIALTY FOOD SHOW IN NORTH AMERICA

Continuing to Drive Attendance Quality

Each show registrant submits documentation

to verify their business and role in the

industry. Those unable or unwilling to provide

documentation are prevented from completing

the registration process. This, combined with

active key account marketing, drives higher

buyer concentration on the show floor.

EXHIBITORS: 2,538Domestic: 1,413International: 1,125

QUALIFIED ATTENDEES:17,759

YEAR:65TH

VENUE:JAVITS CENTERNEW YORK CITY

COUNTRIES PARTICIPATING: 63

SHOW ORGANIZER:SPECIALTY FOODASSOCIATION

MEDIA ATTENDEES:899 MEMBERSOF THE PRESS

EXHIBIT SPACE: 361,180 SQ. FT.

WEBSITE: fancyfoodshows.com

NEXT EDITION:JUNE 28-30, 2020

➙

““For me, it clicks when I can meet a maker and get their story really one on one, watch their face and get those smiles and see those lights in the eyes

when they start talking about something they’re really passionate about. It’s really helpful for me to understand the product and how I’m going to sell it to

the customer down the road.”

—CATHY POWER PATTISALL

THE CHEESE SHOP IN WILLIAMSBURG, VA

2020

PROFILE OF BUYERS ATTENDING

7-Eleven

Albertson’s

Amazon

Aramark

Bed, Bath & Beyond

Big Lots

BlueApron

Buc-ee’s

Chopt

Compass Group

Costco Wholesale

Delta Air Lines

Disney

Dunkin’ Brands

Eataly

H-E-B

Harris Teeter

HelloFresh

Hyatt

Kroger

QVC

Sodexo

Starbuck’s

Stop and Shop

Sur la Table

Trader Joe’s

Wal-Mart

Whole Foods Market

Williams Sonoma

NOTABLE 2019 ATTENDEES INCLUDED:

8.1%

4.6%

4%

17.8%

8.4%

9.1%

22.8%

25.1%

Supermarkets,Independent Grocers,

Club StoresImporters

Convenience Stores, Department Stores,

Discount Stores,Drug Stores

Specialty & NaturalFood Stores

Restaurants, Caterers,Other Foodservice

Distributors &Wholesale Retail

FoodserviceDistributors

E-Commerce

EXHIBITOR PRODUCT CATEGORIES

• ALCOHOLIC BEVERAGES

• APPETIZERS/HORS D’OEUVRES

• BISCUITS

• BREADS & BAKING MIXES

• CAKES & PASTRIES

• CANDY

• CHEESE

• CHOCOLATE

• COCOA & BAKING CHOCOLATE

• COFFEE & TEA

• CONDIMENTS & RELISHES

• CONFECTIONS

• COOKIES

• COOKING ACCESSORIES

• CRACKERS

• DESSERTS & TOPPINGS

• FRUIT JUICES & CIDERS

• FRUITS & VEGETABLES

• GIFT PACKS

• GLUTEN FREE

• HEALTH FOODS

• HONEY & SYRUPS

• HORS D’OEUVRES

• ICE CREAM & SORBET

• JAMS, JELLIES & PRESERVES

• KOSHER PRODUCTS

• MEAT, GAME & PÂTÉ

• MUSTARD

• NON-ALCOHOLIC BEVERAGES

• NUTS

• OIL, VINEGAR & DRESSINGS

• ORGANIC FOODS

• PACKAGING & SUPPLIES

• PASTA

• RICE, GRAINS & CEREALS

• PUBLICATIONS

• SALSA & DIPS

• SAUCES, BASES & MIXES

• SEAFOOD & CAVIAR

• SEASONINGS, SPICES & HERBS

• SNACK FOODS

• SOUPS & STOCKS

• WATERS

“It’s imperative for anybody that wants to be successful to come to the

Fancy Food Show to connect with the right people.”

-DAVID ISRAEL

GOOD PLANET FOODS

FANCY FOOD SHOW EXHIBITOR

STRATEGIC MARKETING CAMPAIGN

PRINTADVERTISING:49,000 REACH

EMAIL:3,641,381 TOTAL SEND

DIGITAL MARKETING IMPRESSIONS:16,306,585

MEDIA COVERAGE:2,023 STORIESGENERATED (THROUGH JULY 30)

MEDIA IMPRESSIONS:2.3 BILLION IMPRESSIONS (THROUGH JULY 30)

DIRECT MAIL: 190,841 PIECES MAILED

GlobalMedia Coverage

The Summer Fancy Food Show

receives coverage from journalists around

the world each year including:

Washington Post

CNBC

Bon Appetit

CBS News

Food Business News

Boston Globe

Entrepreneur.com

Deli Market News

Grocery Business

Smart Brief

Organic Insider

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“The biggest advantages of being at LevelUP are those private rooms that we have, so you can meet with producers, distributors or vendors in a nice secluded

area where you can take your time. You can understand each other. You can talk clearly and really get more work done.”

-BRAD HEDEMANMARKETING & PRODUCT SELECTION

ZINGERMAN’S MAIL ORDER

LEVELUP ELITE BUYERS EXPERIENCE1,545 top-tier industry buyers attended the Show through our LevelUP program. LevelUP offered exclusive buyer registration, a lounge, meeting rooms, and personal concierge services for locating manufacturers and products on the exhibit floor.

LevelUp companies included a diverse buying audience with buyers from 7-Eleven, Albertsons, Amazon, Fresh Market, Gate Gourmet, H-E-B, Hello Fresh, Jet.com, King’s, Kroger, Meijer, Peapod, Ritz-Carlton, Sodexo, Starbucks, Target, Wakefern, Wal-mart, Whole Foods, Zaxby’s, Zingerman’s, and many others.

EDUCATION PROGRAM & SPECIAL EVENTS

Education SessionsA robust slate of education sessionswere offered throughout the Show.Sessions included a reveal of SFA’s newresearch on the State of the SpecialtyFood Industry, a one-on-one conversation withMilk Bar’s founder Christine Tosi, and a look at how entrepreneurs can do business with Walmart from two senior Walmart buyers.

The Maker SpaceFocused presentations on targeted issueswere offered daily to SFA members. Amongthe topics were: sustainability, trends,clean labels, and new technologies.

Hall of Fame and Lifetime AchievementAwardsA standing-room-only event celebratedleaders of the specialty food industry.

LEARN MORE ABOUT THE 66TH SUMMER FANCY FOOD SHOW

JUNE 28-30, 2020JAVITS CONVENTION CENTER, NEW YORK • FANCYFOODSHOWS.COM

CONTACT: Louis Helms, Director of Sales & Partnerships Specialty Food Association

136 Madison Ave. Fl 12, New York NY 10016+1.646.878.0161 • Lhelms@specialtyfood.com

The Fancy Food Shows are owned and produced by the Specialty Food Association and powered by its print publication, Specialty Food Magazine and its daily email newsletter, Specialty Food News.