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Summer Fancy Food Show

2017 Trend Report


Dairy and Gluten free

Overall Trends

Effortless

Minimal Ingredients

Non-GMOOrganic

All-Natural

On-The-Go

Healthy Lifestyle

“Just Add…”

Full of Nutrients

Flavorful

Alternatives

Guilt-Free


Health trends are streaking with stamina suggesting consumers are willing to pay more for their focused diets and lifestyles. They are skeptical about nutrition labels and interested in fresh, natural, and organic products. Options like gluten-free and dairy-free accommodate the consumer’s diet creating the increase of markings on containers like minimal ingredients, non-GMO and organic labeling.

Consumers want healthy and indulgent foods, bringing a rise of alternatives to their savory favorites. Not only are the consumers centered around health, but they are on-the-go. That requires convenient, simple, and effortless packaging and preparation for a busy lifestyle. Quick openings, just add water, and ready-to-eat utility, attracts the 2017 consumer and is exemplified in today’s products.

Why These Trends?


Vendors are attempting to offer consumers alternatives to water that not only hydrate, but offer additional health benefits, neatly fitting into the broader trend towards healthy, nutrient-rich food products.

Molecule-level innovation in HFactor (hydrogen infused water), and Oxigen (oxygen infused water) claims to offer a host of health benefits. Jus offers a chlorophyll mint booster shot rich in chlorophyll, and Health-Ade offers Kombucha or healthy probiotic teas. Coconut water continues to be a trend filling up the shelves.

Better than Water

Booster ShotHydrogen Infused

Water Kombucha Coconut WaterHydrogen Infused

Water


Fruit purees are becoming increasingly popular. They can be used in smoothies, baby foods, dessert, salad toppings, and infusion into beer. There are a wide variety of flavors available ranging from your most common fruits, to some you may have never heard of, such as yuzu.

Some of the more popular flavors are lemon, mango, strawberry, and lingonberry. Purees add a unique texture to a wide variety of dishes and are ready to serve. The sizes of fruit purees sold match the specific volume needed by bakers which is very beneficial and helps to eliminate waste.

Fruit purees fit into the overall trends of all natural and organic for people with fast paced lifestyles. Although fruit purees are just recently starting to gain popularity, the many health benefits, including a low calorie count could easily allow this trend to continue to be highly desirable and sought after.

Fruity Drizzle

Various Fruit Puree Flavors

Sample Sizing


Plenty of healthy but quick, ready-to-eat meal options were on display, ranging from sauces to whole meals. Instant food has traditionally been unhealthy, but these meals include ready-to-eat salmon, chicken, quinoa, or hummus and claim to contain high amounts of protein and other nutrients. Colorful packaging tends to feature pictures of fresh meat and/or vegetables.

The overall trend towards fast-paced lifestyles is reflected in these meal options, as well as the growing popularity of quinoa. The global ready-to-eat food market is expected to grow at a 21.5% rate during the forecasted period 2017-2022.

Ready To Eat

Hummus

Smoked Salmon Quinoa

Cashew Sauce


2017 creates a way to make ice cream healthy yet satisfying. With cravings for sweet fruit, smore’s, chocolate, pie and more, companies have incorporated your favorite ingredients in popsicles and pints creating healthier options of your favorite desserts.

Popsicles make having ice cream easy. No scooping, no dishes to wash, and the portions are pre-controlled. We are seeing popsicles with savory flavors, pre-added toppings, no artificial hormones, and dairy free options.

Healthy alternatives within ice cream like nonfat yogurt or coconut milk ice cream are just as satisfying and contain more protein and less sugar and fat, making you feel guilt free.

Ice cream will always be on trend, as the industry contributes $39 billion to the national economy and is responsible for more than 188,000 jobs.

Savory Sweets

Halo Top Ice Cream

Popsicles

Sweet Charlies Ice Cream Roll


Healthy MunchGoing along with this year’s overall health trend, we see the replacement of typical potato chips and other unhealthy snacks with more nutritional alternatives. Quinoa pops, chickpea snacks, flavored popcorn, and bean based tortilla chips are a few of the favorites.

These products are typically flavored to use in salads, as cereal, or just a quick snack. The sizes of these products range from family sized, to individual, on-the-go packs. They are packed full of flavor and make you feel good while you’re snacking. Currently, vegetable and fruit chips are most successful in the market.

We’ve seen this growth due to consumers still wanting to snack and eat on the go, but have an interest in healthy living combined with enjoyable flavor. The market has continued to grow as society is fully realizing the importance of health in one’s diet.

Quinoa Pops

Bean Based Tortilla ChipsRice Based Chips


Breakfast’s New LookWith more people recognizing the importance of breakfast, we see the trend of healthy breakfast eating emerging. Consumers are eating a variety of breakfast foods, at home and on-the-go. Although the majority of consumers value a range of delicious breakfast foods, they always need quick and portable options that will keep them full of energy.

Furthermore, consumers are paying more attention to product ingredients and nutrition. Manufacturers have to keep up with this demand by creating more and more healthy breakfast options. Consumers are moving towards all natural food items, such as eggs, fruit, granola, and smoothies. This is a much better and healthier way to start your day.

Overall, we see consumers emphasizing convenience, affordability, and nutritional value when it comes to their breakfast foods.

Granola

Pancake MixSmoothie Mix


Mix It UpPour out the soda can and keep your body healthy and hydrated with sparkling water. Being your own bartender is in style with syrups and sparkling waters on trend to tailor to your taste buds. Make your drink bubbly, sweet, sour, and most importantly, low calorie to be paired with your favorite alcohol or even by itself.

Popular flavors such as cucumber, lemon, raspberry, lavender, ginger, and more will liven up your drink of choice. The market for sparkling water has expanded rapidly, with all channels (grocery, convenience, drug, value, etc.) seeing 12.9% of consumers shopping for sparkling water.

The wide range in sizes of cans, bottles, and travel jars adjust to consumers needs. The packaging of these drinks is important as we see portion control becoming a priority along with the visual presentation being the most influential for consumers purchasing decisions. The sparkling water movement satisfies the desire for fizziness as companies keep health trends in check.

Flavored Syrups

Lemon Soda

Dry Sparkling Water


As the pace of consumer lifestyles continue to increase, so do the number of options for ready to drink (RTD) coffee. What was once a niche market dominated by Starbuck’s Frappuccino, has evolved to include options from Dunkin’ Donuts and independent manufacturers.

With newer varieties of flavors and styles like nitrogen-infused cold brew being added to the market, consumers are beginning to see RTD coffee as more than an occasional drink. The RTD coffee market experienced 15.2% growth in sales from 2015-2016 and is expected to see sales growth of 83% from 2016-2021.

Being more popular among Millennials and iGeneration consumers, you will see sales continue to increase as these generation’s income levels continue to grow.

Grab and Go Coffee

Cold Brew Coffee


Real SweetWith honey sales climbing 57% over the past 6 years while sugar and sugar substitutes sales declined, it is no surprise to see honey on the rise in the broader food category.

Honey producers are introducing a variety of new flavors including lavender, rosemary, white truffle, sriracha and vanilla spice. Food manufacturers are using honey as a flavor and sugar substitute in energy drinks, smoked salmon, peanut butter and more.

Honey will only become more popular in years to come as consumers continue to replace sugar in their diets with natural, healthier substitutes.

Honey Syrup

Honey Smoked Salmon


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