fenatran 2013, post show report
DESCRIPTION
FENATRAN - International Transport Industry Trade Fair- is the reference event as to the area of products and services for cargo transporters and logistic operators. With over 35 years of tradition, the fair promotes the closing of new deals and the dynamic exhibition of global launches intended to thousands of transportation sector professionals interested in closely knowing the latest trends for the segment Simultaneous to the exhibition, the Fenatran Experience is held at the Sambadrome in Anhembi. In an innovative and unusual way the main truck manufacturers put their products to the test in the hands of potential buyers. In its first edition, the automakers MAN, VOLVO, Mercedes Benz, Scania, International, Iveco and Sinutruck attended Fenatran Experience. Over 5,000 km were driven. 4,000 transportation professionals had a unique opportunity of taking a test drive in the most modern truck models in the market and decide on future acquisitions. Total success in 2013: • Presence of 370 companies; • 94% of exhibitors were satisfied in 2013; • 100% of intention to return in 2015; • 130.000 square meters of exhibition area; • More than 61.345 buyers; • 98% of visitors were satisfied in 2013; • 77% of visitors intend to return in 2015; • + 50% of visitors participate ot the purchasing decision process; • +20 million predicted impacts in press media; • 1513 generated news; • Fenatran Daily Newspaper: 60,000 copies.TRANSCRIPT
SUPPORT
Gold Sponsor Official Fuel Bronze Sponsor Institutional Support
Location Initiative Official Airline Organization and Promotion
THE EVENT
Main Brands in Attendance
The 19th edition of Fenatran (International Transport Show) which took place from October 28 to November 1 at the Anhembi expo pavilion, in São Paulo, welcomed a record number of people with 61,345 visitors / buyers during the five days of the expo, which represent around 10% of growth in relation to the previous edition. There were also record numbers of exhibitors and occupation, reaching 370 companies sharing a total area of 130,000 square meters. The event is an initiative of the NTC & Logística and Anfavea and is organized and promoted by Reed Exhibitions Alcantara Machado.
Fenatran 2013 established its place as the biggest trade show in the sector in Latin America
In addition, the Fair was the first of
showing all the news of the change
in vehicle power train technology to
meet the Euro 5 standard -
emissions standards for heavy
vehicles. In addition to having
consolidated this important factor,
the 19th edition had brand new
features, including electronically
managed braking systems, driver
attention controls, improvements to
cabin interiors, enhanced stability
and increased aerodynamic
efficiency.
All major manufacturers of heavy vehicles
prepared big news related to new
technologies, sustainability, and focus on
increased safety, comfort and reduce
operating costs. Among the brands present
were the biggest auto and engine makers,
such as Agrale, DAF, Fiat, Hyundai, Iveco,
MAN, Mercedes-Benz, Renault, Ford, Scania,
Metro-Schacman, International and Volvo.
The main implement manufacturers also took
part, such as Randon, Facchini, Noma,
Guerra, Pastre, Rossetti, Rodolinea, Librelato
and Rodofort; in addition to manufacturers of
lubricants, parts, accessories and fluids like
Alcoa, Chevron, Mobil, Shell, Texaco,
Ipiranga, Voith, Positron, Pirelli, Bridgestone
and Cummins. Itaú and Bradesco banks were
also at the Trade Show.
MEDIA PARTNERS
SECTORS
Trucks and Light Commercial Vehicles
Implements and Equipment
Autoparts, Engines and Tires
Fuels, By-products and Components
Equipment for garages, Cargo Movers and Terminals
Means of Cargo Transport
Computer Equipment, Security and Others
Banks, Financing and Insurance Companies
Organizations and Services
FENATRAN EXPERIENCE From October 28 to November 1
Sambódromo do Anhembi
In parallel to the expo, the Fenatran Experience took place at the
Sambódromo do Anhembi. More than 5,000 test drives were done.
The goal of the attraction was to bring visitors a unique experience in
testing the most modern models of trucks. Truckers were able to
drive, get answers to questions and see which trucks best fit their
needs, all in the same place.
*52% of participants said that the activity influenced their
truck purchasing decision.
At the 2013 edition, visitors were able to drive the biggest new launches from the following brands:
TESTIMONIALS "NTC&Logística was very happy with the results of this Fenatran; deals were consolidated, suppliers were very excited
and we got a lot of positive feedback. The 19th Fenatran was historical, the biggest yet, which poses the next edition as a
challenge to do more and better." José Hélio Fernandes, Vice President of NTC&Logística.
"The 19th edition of Fenatran surpassed all the ones before it and the highway implements industry had a big part in this
success, with 49 exhibitors attending and occupying over 14,000 m². Being at Fenatran is always an excellent opportunity
for all of us that want to further strengthen our relations with customers and suppliers." Alcides Braga, President of ANFIR
(National Association of Highway Implements Manufacturers).
"We had a very positive bottom line with sales at Fenatran. We surpassed our initial outlook of 700 trucks and reached the
level of 1,000 vehicles. And the most important thing: a lot of doors were opened for more negotiations in the future.
Relationships reinforced here have a direct impact on our results for the coming months." Ricardo Alouche, Vice President
of Sales, Marketing and Post-Sales at MAN Latin America.
"Fenatran 2013 was great for Scania. Over the 5 days of the trade show, we welcomed around 30,000 people that came
into contact with our vehicles and were able to see the continued evolution in the solutions offered by the brand to
transporters, from Scania's arrival in Brazil 56 years ago with the L 75 to the Streamline, a model that delivers the truck
and an integrated service solution with the goal of providing better performance, availability and fuel savings. The
outcome of our participation has been extremely positive. We came to Fenatran with the goal of consolidating the concept
of selling solutions, which involves the truck plus the service, and up to now, over 60% of truck sales were made with
some kind of integrated service. This is a true innovation in the market." Eronildo Santos, Director of Vehicle Sales at
Scania Brazil.
TESTIMONIALS
"Noma is extremely happy to be able to receive friends and customers at one of the world's most important expos in the
industry. It was a historic Fenatran, the result of serious work in technological development, post-sales, and being able to
generate the best bottom lines for Brazilian transport companies." Marcos Noma, President of Noma
“This is the ninth time that Guberman took part in Fenatran, and this edition surpassed our expectations. We have already
begun to work to serve all of the contacts generated. Various sales were initiated and we were able to introduce our new
technologies," Sérgio Guberman, CCO of Guberman.
"It was an extremely important week for us. We chose this event to introduce a new range of products because of what
Fenatran means in Latin America. We were very proud to have taken part in the event." Flavio Bettiol Junior, Truck and Agro
Marketing Director for Pirelli Latin America.
"This is a unique opportunity to interact with out publics, despite the fact that we maintain a direct relationship position with our
customers the entire year. In addition, over the five days of the event, we were able to hold important meetings with customers.
In terms of closing deals, the event serves to strengthen relationships and open up new possibilities." Norberto Fabris,
Corporate Director – Implements and Vehicles at Randon.
"Fenatran allowed for proximity with the transport-related public and brought our public up to date on all of the innovations that
continue maintaining quality, showing the strength of our brand to everyone in Brazil and to Mercosur." José Carlos Sprícigo,
CEO of Librelato.
"At this edition of Fenatran, we provided the consumer with a complete solution. From here on out, companies and self-
employed workers of various sizes will be able to rely on fleet management mechanisms. With the launch introduced during the
event, we strengthened our pillars of action, which include relations with truckers and offering innovative products and services."
Marcelo Couto, Manager of Payment Means for Raízen.
MARKETING
CAMPAIGN
PRINT MEDIA CAMPAIGN
+190 ads in main media outlets Total print run: + 4 million copies + 20 million impacts expected
SOCIAL NETWORKS - FACEBOOK
More than 40,000
fans
COMMUNICATION
FENATRAN had around 1513 articles, namely:
Magazine: 49
NEWSPAPER: 117
Radio: 84
Web: 1234
TV: 31
TV viewers: 3,292,100
Newspapers and Magazines
9,953,588
Radio audience:
5,915,000
People impacted
BRL:28,433,705.32
Financial Return on Spontaneous Media
Don't miss FENATRAN 2015
Reserve your space now:
Luciene Bueno
International Sales Coordinator
55 11 3060-4912
Mei Liao
International Customer Service Assistant
55 11 3060-4863
Gustavo Binardi
International Sales Manager
55 11 3060-4710
