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Post Show Report
Industrial Trade Fair for Automation,
Electrotech, Materials Handling,
Hydraulic & Pneumatic
17- 20 March 2016
Tuyap Istanbul
TURKEY
www.win-automation.com
Post Show Report
WIN EURASIA Metalworking 2017 International Trade Fair for Sheet Metal Processing,
Metalcutting & Metalforming Technologies, Joining,
Welding and Cutting Technologies and Surface
Treatment Technologies
09-12 February 2017
WIN EURASIA Automation 2017International Trade Fair for Industrial Automation,
Energy, Electric and Electronic Technologies, Fluid
Power Technologies and Supply Chain Management,
Materials Handling, Intralogistics and Logistics
Solutions
16-19 March 2017
Tüyap-İstanbul
TURKEY
www.win-eurasia.com
Index
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02 WIN EURASIA Metalworking
03 Trade Fairs and Special Display Areas
03 Highlights
04 Forums & Seminars
05 Voices of the Exhibitors
06 Visitor Overview
07 International Visitors & Delegations
08 Voices of the Multipliers
09 WIN EURASIA Automation
10 Trade Fairs and Special Display Areas
11 Highlights
12 Forums & Seminars
13 Voices of the Exhibitors
14 Visitor Overview
15 International Visitors & Delegations
16 Voices of the Multipliers
17 Marketing and PR Activities
19 Supporters
21 Gallery
35 WIN EURASIA 2018
37 Contact
WIN EURASIA MetalworkingThe Future of Manufacturing Industry
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After 4 successful days, WIN EURASIA Metalworking consolidated its position as Eurasia’s
most important industrial trade fairs which bring all sheet metalworking, surface treatment and
welding technology together.
385
Exhibitors10.745
Sqm
28.756
Visitors
66
Countries
Top 10 International Exhibitors Top 10 International Visitors
Iran23%
Bulgaria19%
Kosovo11%
Germany10%
Algeria8%
Macedonia
7%
Morocco6%
Ukraine6%
Jordan5%
Greece5%
Germany55%
Italy14%
China7%
Czech Rep.3,4%
France3,4%
India3,4%
Russia3,4%
Switzerland3,4%
Taiwan3,4%
UK3,4%
Trade Fairs and Special Display Areas
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A total of 385 exhibitors from 19 countries showcased their smart solutions
Innovative technological developments of the manufacturing industry impressively highlighted
Emphasis on the digitization of manufacturing as well as on human-machine collaboration
Technological developments including automation, digitalization, Internet of Things, and
augmented reality were pointed out
Latest robotic technologies in the manufacturing processes at Robotics Area. 18 companies
met with the professional visitor at this special display and forum area organized with the
support of ENOSAD (Industrial Automation Industrialists Association).
Occupational health and safety risks in the manufacturing industry were addressed via the
events to be held in Safe@Work events in collaboration with ISAG (Association of
Occupational Health and Safety Professionals) at the special forum area in the 7th hall.
Highlights
Forums Focusing on the Future of Industries
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Visitors got the opportunity to see the latest robotic technologies in the manufacturing
processes at Robotics Area. 18 companies met with the professional visitor at this special
display and forum area organized with the support of ENOSAD (Industrial Automation
Industrialists Association).
Occupational health and safety discussed in Safe@Work. Precautions to be taken for the
manufacturing industry as it bears high risk in terms of occupational health and safety (OHS)
and the latest developments in Turkey and in the world with regard to OHS were evaluated
under the Safe@Work events organized for the third time this year. Occupational health and
safety risks in the manufacturing industry were addressed via the events to be held in
collaboration with ISAG (Association of Occupational Health and Safety Professionals) at the
special forum area in the 7th hall.
Voices of the Exhibitors
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As Kaynak, Uğur Bayram
Marketing Manager
‘’We had the opportunity to make one-to-one interviews with our existing customers from
domestic market and abroad as well as with new ones. In addition, the fair was fruitful.’’
Elmalı Makina, Ali Osman Elmalı
Assistant General Director
‘’We are very pleased with the WIN fairs and believe that every year they contribute to the
increase in the number of our customers. This year’s fair is also quite productive. It is also
satisfying in terms of both international and domestic visitors. In particular, we have met and
made meetings with visitors from Kosovo, Libya, Tunisia, Jordan, Oman, Saudi Arabia.’’
Siegmund / Atik Endüstriyel, Aytekin Koç
General Manager
‘’The fair is going well, domestic and international visitors are very promising. As this is a
professional fair, visitors are generally professional ones.’’
• Yametaş, Eyüp Uçaktürk
Marketing Manager
‘’We are happy with the progress of the fair in general becuase significant amount of visitors
are coming from Eurasia, which is the main target of the fair.’’
• Güralp Vinç, Mehmet Yıkılmaz
Marketing Manager
‘’We have met visitors who are interested in the sector both from international and domestic
market. Obviously this is positive outcome for us.’’
• Baust, Martin Plate
Business Unit Manager
‘’ This fair has been a door opened for us to the Turkish market and we hope that we can come
next year again.’’
WIN EURASIA Metalworking 2017
Important Visiting Companies
98% of the professional visitors from
34 different sectors expressed their
satisfaction with the fairs and 70% of
them were decision maker.
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Visitor Overview
6
International Visitors
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Although Turkey is interesting in its role as a customer market for WIN EURASIA Metalworking,
the exhibition is targeting a much bigger market – the entire Eurasian economic region. Due to a
wide range of international marketing activities and also to excellent travel connections, WIN
EURASIA Metalworking 2017 reached and attracted visitors from the Middle East, Europe and
as well other regions.
USA
1%
EUR
30%
AF
22%
CIS
7%
ME
36%
AS
4%
Delegations
International Delegations: 223 buyers from Bosnia&Herzegovina, Bulgaria, Egypt, Greece,
India, Iraq, Israel, Jordan, Kosovo, Lebanon, Moldovia, Morocco, Oman, Pakistan, Palestine,
Saudi Arabia, South Africa, Sudan, Tunisia, United Arab Emirates by the Turkish Ministry of
Economy and Hannover Fairs Turkey during four days.
International Invited Editors: 2 invited editors from Machinery Market/UK and
RTV/Slovenia.
National Delegations: In cooperation with the Chambers of Commerce and other
multipliers, 40 different delegation groups under the Anatolian Delegation Group Program.
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VDMA - German Engineering Federation, Friedrich Wagner
Economic Advisor
‘’Since the first WIN in 2002 we have German Pavilion every year at WIN and for this year we
are very proud that it’s only German Pavilion no other official country pavilion. I think this shows
the confidence Germany, German companies have to the Turkish partners, Turkish economy.
This year we have 14 German companies here showing their products and services made in
Germany. And especially new comers which I hear for the first time are very very happy with their
business till today. I think they will continue doing business, finding Turkish partners. And
especially for the next year when the two WINs are together again, I think the German Pavilion
will be more and more bigger and more German companies will come to Turkey.’’
ENOSAD, Sedat Sami Ömeroğlu
Vice President
“WIN, of course, is a long-established and even one of Turkey's first fairs at this scale. We can
say that it has improved a lot. The combination of machine-oriented first phase and robotics
phase is very important in terms of transition to the Industrial 4.0 and helps raise awareness of
business and manufacturing world. Since both are an integral part of each other, ENOSAD and
WIN Fair have been working together to offer the opportunity to combine machine and robot
concepts.’’
İSAG, Levent Kavlak
Chairman of the Board
“WIN EURASIA Metalworking is an industry we have been very interested in for the last
three years in terms of occupational health and safety. Because metal industry has the
highest occupational accident and occupational disease rates. We see this phenomenon
in our statistical data and social security institution statistics. We come here for the third
time with Hannover Fairs Turkey to raise awareness of the participants about risk
perceptions and occupational health and safety perceptions. Seminars are given in the
private section of occupational health and safety, i.e. Safe@Work. Hannover Fairs
wanted these seminars to be organized, we also supported them and we are getting very
good feedbacks in the third year. Many professionals from occupational health and
safety sector of our country and people who are interested in this field attend this four
day-seminar.‘’
Voices of the Multipliers
WIN EURASIA Automation
The Center of the Industry 4.0
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A fantastic atmosphere: WIN Eurasia Automation 2017, which took place from March 16-19,
2017, sent the market a positive signal to mark its 24th anniversary bringing together
Otomasyon Eurasia, Electrotech Eurasia, Hydraulic & Pneumatic Eurasia and CeMAT
Eurasia.
1.346
Exhibitors25.691
Sqm
72.143
Visitors
77
Countries
Top 10 International Exhibitors Top 10 International Visitors
Iran20%
Bulgaria17%
Iraq13%Germany
13%
Saudi Arabia
7%
Syria7%
Kosovo7%
Albania5%
Jordan6%
China5%
German Pavilion
45%
Chinese Pavilion
33%
India4%
Italy6%
Denmark2%
Netherland2%
Sweden2%
Taiwan2%
UK2%
USA2%
Trade Fairs and Special Display Areas
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Highlights
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Otomasyon Eurasia, Hydraulic & Pneumatic Eurasia, Electrotech Eurasia and CeMAT
Eurasia fairs in a total of 9 halls
Hosted innovations in the industrial world showcasing the latest developments in automation
technology for manufacturing processes, electric and electronic technology, hydraulic and
pneumatic systems, and intralogistic solutions under one roof with the support of the Industrial
Automation Manufacturers’ Association (ENOSAD), Turkish Fluid Power Association
(AKDER), Materials Handling, Storage & Industrial Equipments Association of TURKIYE
(İSDER), and Electrical Installation Engineers Association (ETMD)
Industry 4.0 got on the stage: Supported by Siemens Turkiye as "Industry 4.0 Solution
Partner "
Well-organized panels and forums.
Two new special sections Compressed Air and Vacuum Technology and WIN STARTUP
At the Compressed Air and Vacuum Technology Area , visitors got the opportunity to discover
the important technologies which have the critical importance for the sustainable production
and energy efficiency.
STARTUP area brought together the young and innovative companies in cooperation with İTÜ
Arı Technopark. Established for the first time this year, 16 companies demonstrated their ideas
and entrepreneurial activities in this area and they got the opportunity to develop potential
cooperation. It offered a platform to support young talents and it encouraged them for
entrepreneurship.
Forums Focusing on the Future of Industries
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The Automation Forum was organized with the contribution of ENOSAD and anything
related to the Industry 4.0 and manufacturing industry were discussed during the forums.
The Hydraulic & Pneumatic Forum organized with the support of AKDER concentrated on
the development of the manufacturing industry under the effect of this new industrial era.
The Electrotech Seminar with support of ETMD focused on energy quality solutions.
The Industry 4.0 Panel was organized at the first day of the exhibition for the first time this
year. Speakers from the leading international companies of the sector gave important
projections about the future's production system and business models during these forums
and panel.
The other special area STARTUP brought together the young and innovative companies in
cooperation with İTÜ Arı Technopark. Established for the first time this year, 16 companies
demonstrated their ideas and entrepreneurial activities in this area and they got the
opportunity to develop potential cooperation.
Voices of the Exhibitors
13
B&R Endüstriyel Otomasyon, Adnan Gülaç
General Manager
“As B&R, we have been participating in WIN EURASIA since 2011. These fairs are of great
importance for us. We meet with machine manufacturers and engineers during four days and
introduce the innovations of the industry to them.”
Sanlab, Salih Kükrek
Founder / CFO
We are attending WIN Fair for the second time this year, and we had a much better show this
year compared to the last year. As you know, the theme of the fair is Industry 4.0 and we have
taken an action under Education 4.0 topic, addressing the Industry 4.0 theme within the scope of
the employment mobilization which is the greatest need of Turkey. We welcomed many guests
from Arab countries as well as from Africa, Europe and Asia, and we had good opportunities to
spread our Education 4.0 technology to those countries as well.
• Mutlusan, Hıdır Kaçmaz
Chairman of the Board
“We have participated in WIN Fairs to date since the beginning of the WIN Fair organization in
Turkey and we will, of course, participate next year as well. WIN Fair is the correct address for us
- since it is the most important fair among the fairs specific to our industry in Turkey we especially
prefer WIN Fair.”
• Kastaş, Ahmet Pınarlı
Domestic Sales Manager
“KASTAŞ is interested in WIN Fairs especially to see the customers coming from the Turkish
market and from abroad. They participate to convey the innovations they have made for their
customers. In this sense, the contribution of this fair to us is considerable, and we saw these
contributions considerably in the past years.”
• HYDAC International, Altan Bagatur
General Manager
“We have been participating in the WIN Fair since the day the company was established, and we
have been the permanent guest of this fair for 16 years. So far we are very satisfied with the
feedback we have received. Therefore, we are planning to participate again next year.”
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WIN EURASIA Automation 2017
Important Visiting Companies
98% of the professional visitors from
42 different sectors expressed their
satisfaction with the fairs and 70% of
them were decision maker
Post Show Report
Visitor Overview
14
International Visitors
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Although Turkey is interesting in its role as a customer market for WIN EURASIA Automation,
the exhibition is targeting a much bigger market – the entire Eurasian economic region. Due to a
wide range of international marketing activities and also to excellent travel connections, WIN
EURASIA Automation 2017 reached and attracted visitors from the Middle East, Europe and as
well other regions.
USA
1%
EUR
38%
AF
13%
CIS
7%
ME
34%
AS
7%
Delegations
International Delegations: 202 buyers from Algeria, Bosnia&Herzegovina, Bulgaria, Czech
Republic, Egypt, France, Greece, Iran, Iraq, Israel, Jordan, Kosovo, Lebanon, Morocco,
Nigeria, Oman, Russia, Serbia, Slovenia, Sudan, Tunisia and Uganda by the Turkish Ministry
of Economy and Hannover Fairs Turkey during four days.
International Invited Editors: 2 invited editors from Machine Building and Electrical
Engineering Magazine/Bulgaria and Nava Media/Czech Republic
National Delegations: In cooperation with the Chambers of Commerce and other
multipliers, 88 different delegation groups under the Anatolian Delegation Group Program.
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Enosad, Hüseyin Halıcı
President
“We had a robot event at WIN EURASIA Metalworking one month ago. Sure this event was also very
successful; it was also an event that we organized with the participation of 18 companies. Now, one
month later, we are at WIN EURASIA Automation. We are here at the Automation Forum. We made
very nice presentations and organized panels here.”
İsder, Ender Akbaytogan
Chairman of the Board
“ Materials Handling Eurasia, which we have been supporting as İSDER since 2013, entered under
roof of CeMAT Fairs as CeMAT Eurasia which made a difference this year. With this synergy and
renewed vision of this important change, we believe that CeMAT Eurasia will grow in size and secure
the position of regional fairs related to our industry. We hope that the success of CeMAT Eurasia,
which has become a building stone for the sector, will continue increasing in the coming periods and
that it will be efficient for our members and our industry.”
Akder, Suat Demirer
Chairman of the Board
‘’ As AKDER, the relationship we have established with WIN Fair makes us very contented. It
enables our industry to come together and allows us to further strength the relationships with our
customers. Indeed, we are very pleased with this relation.”
Siemens Türkiye, Ali Rıza Ersoy
Vice General Manager
“This year we collaborated with Deutsche Messe on Industry 4.0 at WIN EURASIA, and we can see
now how much it was a correct action to take. In the future, we will be doing everything under the
name of Industry 4.0 in the digital environment. There were presentations yesterday, and almost
everyone was there. It drew great attention and we were very satisfied with it, I hope we will see you
again.”
İTÜARI Teknokent , Tufan Aygüneş
“ As İTÜARI Technopark, cooperation with WIN EURASIA is especially important for us because we
have initiatives in very different fields from Industry 4.0 to IoT and we attach a high importance that
such initiatives take part in a fair like WIN EURASIA and are in close contact with both visitors and
exhibitors.”
Voices of the Multipliers
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Newspapers: Ads on most popular national newspapers: Hürriyet, Sabah, Dünya
Radio: Ads on 3 most important national radio channels: TRT FM, CNNTURK, NTV Radio and
sponsorship at CNNTURK for a month.
Local radio channels: Ads on radio channels at targeted industrial cities such as Bursa and
Konya.
International&National B2B Magazines: More than 200 Ads on 73 B2B magazines.
Sponsorship at Endustri 4.0 Platform
Outdoor: Billboards at
High traffic density regions in Istanbul before the exhibition
Around TUYAP during MAKTEK Exhibition in October
Istanbul Ataturk Airport in Jan
IDO Seabus terminals during Bursa Metal İşleme Exhibition in December
Organized industrial zones in Istanbul, Ankara, Bursa (Nov-Feb)
On- wall-advertising in Esentepe for a month
At Hannover Airport and Main Train Station during Euroblech exhibition
Invitations: Arabic, English, Farsi and French invitations
Social Media: Interactive use of social media via Facebook, Instagram, Twitter, Linkedin and
GooglePlus.
3 different digital media campaigns: during Maktek in Oct, Bursa Metal İşleme Exhibiton in Dec
and two weeks before WIN MW.
Pressworks:
7 press releases
74 national&international media partners
Press clippings: 100+ print media / 155+ internet / 2 TV
Marketing and PR ActivitiesAdvertisements-WIN EURASIA Metalworking
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Newspapers: Ads on most popular 3 national newspapers: Hürriyet, Sabah, Dünya
Radio: Ads on 8 national radio channels such as NTV Radyo, PowerTurk, Best
Local radio channels: Ads on 8 radio channels at targeted industrial cities Bursa and Konya
International&National B2B Magazines: More than 200 Ads on 73 B2B magazines.
Sponsorship at Endustri 4.0 Platform
Outdoor: Billboards at
High traffic density regions in Istanbul before the exhibition
Around TUYAP during MAKTEK Exhibition in October
Istanbul Ataturk Airport in Feb
Several organized industrial zones in Istanbul, Ankara, Bursa (Jan-Mar)
On- wall-advertising in Esentepe for a month (15 Feb-15 Mar)
At Dudullu-Serifali region (1-15 March)
Invitations: Arabic, English, Farsi and French invitations
Social Media: Interactive use of social media via Facebook, Instagram, Twitter, Linkedin and
GooglePlus.
3 different digital media campaign: during Maktek in Oct, Bursa Metal İşleme Exhibiton in Dec
and two weeks before WIN Automation.
Pressworks:
7 press releases
81 National Media Partners
Press Conference in Istanbul with the participation of 40+ journalists
Press clippings: 100+ print media / 200+ internet / 8 TV
Marketing and PR ActivitiesAdvertisements-WIN EURASIA Automation
Supporters Media Partners
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SupportersOrganizations
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GalleryPress Clippings-WIN EURASIA Metalworking
CNN TURK MERHABA GAZETESİ/KONYA
DOĞAN HABER AGENCY
ME
TA
LS
AN
MA
GA
ZIN
E
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GalleryPress Clippings-WIN EURASIA Automation
MM MAKINA MAGAZINE HURRIYET.COM.TR
SABAH GAZETESİ
STAR TV
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Gallery
Outdoor BillboardsWIN EURASIA Metalworking&Automation
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GalleryOpening Ceremony
WIN EURASIA Metalworking
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GalleryOpening Ceremony
WIN EURASIA Metalworking
GalleryB2B Meetings
WIN EURASIA Metalworking
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GalleryShow Highlights
WIN EURASIA Metalworking
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GalleryShow Highlights
WIN EURASIA Metalworking
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GalleryShow Highlights
WIN EURASIA Metalworking
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GalleryOpening Ceremony
WIN EURASIA Automation
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GalleryVIP Tour
WIN EURASIA Automation
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GalleryShow Highlights
WIN EURASIA Automation
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GalleryShow Highlights
WIN EURASIA Automation
GalleryShow Highlights
WIN EURASIA Automation
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35
It is announced that WIN EURASIA Automation and WIN EURASIA Metalworking are going
to combine their forces by 2018. Next year, by gathering 6 trade fairs together, WIN EURASIA
2018 will bring together all interrelated products and services in the manufacturing processes
under a single roof. It will bring together its visitors with much more products, brands and
exhibitors.
Kayahan iç ve Dış Tic. Ltd. Şti., Sevda Kayhan Yılmaz
Chairman of the Board
“We attach great importance to WIN Fair, it is the only fair of the hydraulic industry in our eyes. It
is a fair where all of us come together, the family comes together. Even better, the entire 360
degree production family will be here next year.”
Nachi, Gökhan Kırmacı
General Manager
‘’ We believe that the merger of Metalworking and Automation exhibitions in 2018 will further
strengthen the WIN Automation Fair, and I emphasize again that as Nachi Turkey our support will
continue.”
Güralp Vinç, Mehmet Yıkılmaz
Marketing Manager
‘’It will be much more positive for us to participate as the first and second phases of the fair is
combined next year. We have been participating in WIN fairs for about 12 years and we have
continued to participate in both phases since their separation. But we think two phases together
will produce a better synergy.’’
• VDMA - German Engineering Federation, Friedrich Wagner
Economic Advisor
‘’For the next year when the two WINs are together again, I think the German Pavilion will be
more and more bigger and more German companies will come to Turkey.’’
• Elmalı Makina , Ali Osman Elmalı
Assistant General Director
‘’ l have learned that two phases of the fair is going to be bring together next year, which is a
pleasing situation. In my opinion, this way we will find the opportunity to introduce ourselves to
wider customer groups, I hope it will be good.’’
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WIN EURASIA 2018
TOGETHER AGAIN!
36
WIN EURASIA 2018TOGETHER AGAIN!
Post Show Report
15-18 March 2018
Tüyap Fair and Congress Center
Save The Date!
37
Cüneyt Midilli
Project Director
Tel. +90 212 334 69 32+90 212 334 69 32
Sena Mengül
Project Director
Tel. +90 212 334 69 31
Ceyda Alp
Project Director
Tel. +90 212 334 69 75
Saniye Atak
Project Manager
Tel. +90 212 334 69 56
Your contact
Derya Arslan
Project Director
Tel. +90 212 334 69 84+90 212 334 69 32
Hamit Özaras
Project Manager
Tel. +90 212 334 69 14
Hamit.Ö[email protected]
Baran Özdek
Project Manager
Tel. +90 212 334 69 05
Murat Bayazıt
Sales and Development Director
Tel. +90 212 334 69 76
Murat.Bayazı[email protected]
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