post-show report 2016
TRANSCRIPT
DID YOU KNOW?• 28,646 UNIQUE visitors browsed our show
website in the 30 days prior to the show. Web banners are available at a low cost for you to be in front of this powerful and huge online audience.
• 6,739 NEW consumers signed up to receive information from us in the future. Ask us how you can communicate your marketing message to this engaged group year-round.
POST-SHOWREPORT 2016
20,083TOTAL ATTENDEES17,919,368
PAID MEDIA IMPRESSIONS
BIG CROWDS.BIG SUCCESS.Thousands of homeowners converged on the Huntington Convention Center of Cleveland for three days of shopping at the 2016 Cleveland Home + Remodeling Expo, making it a must-attend event again this year. With ideas in mind and money to spend, visitors eagerly walked the show to gain inspiration and meet with 300 exhibitors and experts to discuss their projects. Here’s a recap of the exciting marketplace these buyers experienced.
EXHIBITOR SNAPSHOTThe results speak for themselves! Exhibitors shared their experiences in the post-show survey. Here’s what was reported:• 94% rated the quality of exhibits and exhibitors at this year’s show
as excellent, very good or good• 94% rated their overall experience working with the show team as
excellent, very good or good• 88% rated their overall experience working with the facility as
excellent, very good or good
VOICING YOUR OPINIONHere’s what exhibitors in this year’s show had to say:• “This is a great show for exhibiting our products and services to
customers who are in the market to do improvements to their home in the immediate future.”
Tim Babb of Ohio State Waterproofing
• “The show in general is a very good show.” Gary Wood, Costco
• “The public loved the look of our products and when they heard the prices they loved it more. Customers came from all areas of town—West, East and South. Looking forward to growing the business together now!” Steve Caldwell, Distinctive Appliances
• “Our qualified lead count from each of the 2016 Marketplace Events Cleveland Home Shows was way up from years’ past. These shows continue to draw great crowds. The people that stop at our booth are there to shop for upcoming home remodeling projects. Having our owners and project managers at the shows to meet people face-to-face, talk about their projects, and have the opportunity to show them the quality of our work and our team is a valuable part of our marketing efforts.”
Pat & Dan Hurst, Hurst Design-Build-Remodel
VISITOR SNAPSHOT
SPONSORSHIPLooking for unique ways to gain additional exposure before, during and after the show? Contact Rosanna Hrabnicky at 888-248-9751, ext. 104 or [email protected] for rates and info for this or any Marketplace Events show.
SATISFACTION GUARANTEED!Any visitor who was not completely satisfied with the Cleveland Home + Remodeling Expo was able to visit the Show Office and submit paperwork to receive a full refund. This guarantee was promoted in show advertising. We’re pleased to report that out of 20,083 visitors, we only received 1 request for a refund.
74%rated their overall satisfaction as very satisfied or satisfied
83%are homeowners
PROVEN RESULTSWe manage multiple shows in the same market and our geotracking analysis shows 96% of visitors to EACH show are a unique audience. If you’re exhibiting in only one of our Cleveland Home Shows, you’re missing out on an entire audience of customers!
88%attend with a project in mind
86%rated the value they received for the admission price paid as excellent, very good or good
GETTING THE WORD OUTAdvertising spend topped more than $225,000! Plus, the show garnered more than 17.9 million paid impressions across a variety of mediums. Spreading these dollars across multiple media—television, radio, print, outdoor and online—ensured total saturation of the market and drove thousands of attendees through the doors.
ONLINE ADS
BILLBOARDS
SOCIAL MEDIA
• 94,854 fans• We had a such a blast meeting
fans in Cleveland today. Here are two budding designers and our latest cloning experiment! Posted by Drew Scott to his 1,058,319 followers
• Fact: Cleveland Rocks! #AmazingCrowd Cleveland Con-vention Center: “Cleveland Home + Remodeling Expo” Posted by Jonathan Scott to his 1,059,513 followers
@GreatBigShow
Home + Garden
TV – Our strategy to secure top prime programs on WEWS, WJW, WKYC, WOIO, WUAB and Time Warner Cable ensured attendees at the show who were eager to buy.
RADIO – Hundreds of thirty-second spots were heard across stations such as WZAK, WNCX, WDOK, WAKS,WGAR, WHLK, WMJI and others. Plus, on-air contests and ticket giveaways all contributed to traffic.
PRINT – We teamed up with the The Plain Dealer, Akron Beacon Journal, Canton Repository, News Herald,Cleveland Magazine and Scene Magazine to promote the show with attention-grabbing ads.
ONLINE – Our digital presence on multiple websites such as Cleveland.com and Scene.com gave us total saturation of the market.
DIRECT MAIL – Inserts in advertising circulars kept us top-of-mind in the weeks leading up to the show.
• 57,742 impressions• Thanks for all the fun at @
GreatBigShow! We even found #PropertyBrothers replacements Tweeted by Drew Scott to his 377,639 followers
• Only a few more hours until we hit the big stage at the @GreatBigShow. #Cleveland, get ready for some great tips! Tweeted by Jonathan Scott to his 380,538 followers
MEDIA SAMPLESPRINT ADS SHOW GUIDE (24 pages)ADMISSION
TICKETS
2016 CLEVELAND HOME + REMODELING EXPO
THANK YOU TO OUR SPONSORS & PARTNERS
HomeAndRemodelingExpo.com
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1. Jonathan and Drew Scott of HGTV’s “Property Brothers” appeared live on stage drawing HUGE crowds. They shared tips and behind-the-scenes secrets and inspired guests with their advice.
2. The Diedricksen Brothers, Deek and Dustin, of HGTV’s “Tiny House Builders” shared their tips for living large in a tiny home.
3. Tiny Homes are all the rage and were a huge hit at the show. Attendees were able to tour these tiny homes.
4. Better Gnomes and Gardens - Garden Gnomes, decorated by local celebrities, were available for attendees to bid on at a silent auction benefiting Ronald McDonald House.
5. Visitors were welcomed to the expo with beautiful, spring greenery by entering through the expertly constructed Outdoor Living Oasis by CK Stonescapes.
6. Armed with a small budget and big imagination, six local design experts and DIY bloggers upcycled chairs from Drab To Fab. Show attendees bid on their favorites in a silent auction with all proceeds benefiting Habitat for Humanity of Summit County.
FEBRUARY 3-12, 2017Cleveland’s I-X Center
GreatBigHomeAndGarden.com
CALL TODAY TO BOOK 2017!
SAVE THESE DATES!
MARCH 24-26, 2017Huntington Convention
Center of Cleveland HomeAndRemodelingExpo.com
ROSANNA HRABNICKYShow Manager & Sponsorship440-248-5729, ext. [email protected]
RESE PARDUEExhibit Sales Consultant440-248-5729, ext. [email protected]
CATHY BERTHOLDExhibit Sales Consultant440-248-5729, ext. [email protected]
POWER
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CONNECTIONCONNECTIONProtecting Your Power
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