designbuild 2014 post show report

DESIGNBUILD 2014POST SHOW REPORT2 – 4 APRIL 2014 | MELBOURNE CONVENTION & EXHIBITION CENTRE

DesignBUILD 2014 POST SHOW REPORT | 2

Event Sponsors:

Leading Partner:

Industry Supporters & Partners:

Feature Sponsors:

Media Partners:

SPONSORS & SUPPORTERS

com.au DESIGN Outdoor

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OVERVIEWName: DesignBUILD

Date:2-4 April 2014

Location: Melbourne Convention and Exhibition Centre

Number of Visits: 4722

Show Profile: DesignBUILD is Australia’s largest trade event for the design, building and construction industry. A leading business platform, the show brings together 200+ local and international brands who showcase new technologies and product and solution innovations over three exciting days. In 2014, DesignBUILD drew focus on the benefits of building for environmental sustainability, celebrated on Sustainability Day on 3 April.

Website: www.designbuildexpo.com.au


A full three day program of insightful talks and discussion panels given by some of the industry’s peak bodies and companies, Industry Insights was DesignBUILD’s best attended feature in 2014. There were 15 seminars that were presented by 20 influential speakers, including a keynote by the Australian Building Codes Board.

2014 SHOW FEATURES

In partnership with Australian Living’s Cameron Rosen, Project Next featured sustainable products, materials and services for the residential and commercial spaces. Presented in-situ, visitors were able to view how different products worked together to provide a complete sustainable solution. Participants included Brickworks, Knauf Insulation and BlueScope.

The inaugural Sustainability Day was celebrated on 3 April. It was designed to draw focus to the importance of designing and using materials that contribute to environmental sustainability, through an evening address, seminar program and daily activities.

Visitors were able to find sustainable products by following the Sustainability Trail. Starting at Innovation Alley, visitors could collect a map and walk a route around the show floor that highlighted the top sustainable products on exhibitor stands. These stands were marked with a green floor tile.

INDUSTRY INSIGHTS SEMINARS

SUSTAINABILITY DAY SUSTAINABILITY TRAIL

PROJECT NEXT


The top 15 innovative products were displayed in this interactive show entrance feature. Visitors were also able to vote for their favourite innovative product.

ACIF launched their Customised Forecast Dashboard at DesignBUILD 2014. Visitors could visit the ACIF Forecasting Lounge to receive one month’s free access to the Dashboard, providing decision makers with a reliable and highly accurate compass for business planning.

Event Sponsor ASKIN presented the ASKIN Networking Bar and Nissan Racing Simulator. Situated adjacent to the ASKIN stand, the bar provided an opportunity to recharge, relax and network. Food and beverages were available all day, including a BBQ lunch. The Nissan Racing Simulator challenged racers to a time trial of Mount Panorama.

Visitors who wished to trial, test, demo or buy tools and equipment on site could visit exhibitors including JDPower and Malco Products. Visitors could view the product in action, ask advice from the experts, and find the best tools for their job.

We found DesignBUILD’s Top Tradie! Presented by Mercedes-Benz Commercial Vehicles Laverton, visitors submitted their top Tradie tip to go in the draw to win a prize pack valued at over $2000. Peter Allan from Victoria won with his tip: When screwing into old hardwood timber, put soap into the thread of the screw before screwing it into the timber.

ACIF FORECASTING LOUNGE LIVE TOOL DEMOS DESIGNBUILD TOP TRADIE COMPETITION

INNOVATION ALLEY ASKIN NETWORKING BAR


VISITOR PROFILETOP REASONS TO VISIT:

AVERAGE ANNUAL SPEND

OVER 20 COUNTRIES WERE REPRESENTED AT DESIGNBUILD 2014

AVERAGE DWELL TIME

BREAKDOWN OF VISITORS:

Of visitors to DesignBUILD 2014 had influence over purchases.

Are likely to recommend products found at the show.

Learn about new industry trends →

Source new products →

Compare and find suppliers →

$3.6BILLION

97% 71%

3.2 HOURS

Design, Development, & Engineering

End Cycle Management, Corporate

Architect

Builder, Contractor

Other

Manufacturer to Retailer

Education

Tradesperson

27%

15%

14%

12%

11%

10%

6%

5%


WHAT VISITORS SAID

“There are things that you don’t see every day. You get to pick up products and feel them and look at them. There’s a competitive edge on new items that are out. I visit the show to stay competitive.”

“I like to keep up to date with the products and services available in Australia. I’d certainly recommend to come to the show if you’re interested in seeing what’s around and available in the market place in the building industry.”

“I visit DesignBUILD to see what’s around and what is different in the building industry. It’s been a great experience today.”

“I came to see some specific products and found it really easy to find what I was looking for and navigate my way round quickly. There is a vast range of impressive products.”

“It’s great to see products that we stock in store on display. It helps to understand how they are specified in a commercial environment by seeing the reality of how they work within a project.”


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EXHIBITOR PROFILE

AVERAGE VALUE OF SALES LEADS: AVERAGE NUMBER OF LEADS GENERATED AT THE SHOW:

OVERALL EXHIBITOR SATISFACTION:

75%$96,429 50

TOP REASONS TO EXHIBIT:

Improve brand or product awareness Generate a large volume of sales leads Generate high value sales leads


WHAT EXHIBITORS SAID“We chose to exhibit [at DesignBUILD] because of the quality of people that attend. For us it’s very important to connect with quite a few different demographics, from architects to engineers through to builders. We predominantly do a lot of work with commercial people, but there is also a nice mix of residential as well, so it’s been a very fruitful show for us. The quality of the people coming through this year was a bit superior than the last two years and we put that down to being very targeted in how people have advertised and a lot of work the the DesignBUILD team has done themselves. In short, there is a high quality of people, great leads, and we’re looking forward to doing it again next year. The ASKIN business is very very pleased and had a great show.”

- Steve Clarke, ASKIN

“People are really gravitating towards the interactive display, stopping to ask questions. We’ve had a broad range of visitors, from architects and designers to the discerning home builder and qualified builders. There’s been some good leads and interest to use our products holistically and a genuine sense of sustainable values.”

- Brickworks

“We’ve been seeing lots of architects, building designers and energy consultants, which is really our target sector. We’ve seen a steady flow of people walking through, but we’ve also found that the quality of the people has been fantastic.”

- Chris Davis, Kingspan Insulation

“The quality of the people coming through…you get genuine leads, and we do get a lot of work through it. The builders, concreters, developers, architects and engineers – we’ve had a good cross section of all. There is a lot of genuine interest. The next month is flat out for me. Very positive, a very good show.”

- Stuart Mann, AUS Cupolex

Steve MaidensGroup Exhibition Director

E: [email protected]: 02 9275 9203

Ali MeadExhibition Manager


Jo Hardy Exhibition Coordinator


Rebekah MurphyHead of Business Marketing


THE DESIGNBUILD TEAM

Iva TayMarketing Manager


Zoe Stead-HallMarketing Executive


Natalie CleaveExhibition Sales ExecutiveE: [email protected]

P: 02 9275 9229

Carla BarkerExhibition Sales ExecutiveE: [email protected]

P: 02 9275 9206


designbuild 2014 post show report

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breakdown of visitors

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building industry

innovative products

sustainable products

different products

malco products

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