Lean UX Or, “Lean Startups and User Experience, can’t we all just get along?”

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Lean UX Or, Lean Startups and User Experience, cant we all just get along?. Abe Crystal + Jackson Fox + Rick Cecil morebetterlabs.com + ruzuku.com. Product/Market Fit. The only thing that matters is getting to product/market fit.. $5 million/ employee!. - PowerPoint PPT Presentation

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Lean UX Or Lean Startups and User Experience, cant we all just get along?

Lean UX Or, Lean Startups and User Experience, cant we all just get along?

Abe Crystal + Jackson Fox + Rick Cecilmorebetterlabs.com + ruzuku.com

Product/Market Fit

The only thing that matters is getting to product/market fit.

Do you want to be Mint or Yodlee?

slide credit: EffectiveUI$5 million/employee!

Stock photoTiny thumbnails

Quote from real userClear, readablescreen detail

AgendaGood UX vs. Bad UX

Creating great experiencesFocusEmpathyClarity

Wrap-up and call to action

Good UX vs. Bad UXLets get some concrete examples.

What products, tools, or services do you think provide a good user experience? Why?

How about bad user experience? Why?

Good UX vs. Bad UX: TravelKayakOrbitzClean layout, subtle colors, easy to scanComplex, brightly colored, difficult to scanMost important information (price, depart/arrive times) is obviousMost important information is buriedCompare 12 flights on first screen (1600px)Compare 2 flights on first screen (1600px)Helps me eliminate undesirable flights (Show Red Eye checkbox)Requires me to evaluate each flight (look for This is an overnight flight text)Allows me to easily filter by price or airlineCant filter by price; choosing an airline reloads the pageShare search results live with a friend or family memberNo way to share results; makes coordinating travel plans difficult

Good UX vs. Bad UX: Video

Good UX vs. Bad UX: Video

Good UX vs. Bad UX: Project Management

Good UX vs. Bad UX: Project Management

Follow their lead

But how?Strategy is about FOCUS

Research is about EMPATHY

Design is about CLARITY

StrategyStrategy is about FOCUS

Research is about EMPATHY

Design is about CLARITY

Focus, JediDefine a mantra and key experience principles

Create concrete and tangible (NOT abstract and high-falutin) visions of a desirable future

Simplify, simplify Say no

Mantras > MissionsThe mission of Wendys is to deliver superior quality products and services for our customers and communities through leadership, innovation, and partnerships.

or

Healthy fast food

More MantrasFederal Express: Peace of mindNike: Authentic athletic performanceTarget: Democratize designMary Kay: Enriching womens livesTurn your brain back onCome up with a mantra for your startup.

Principles: concise, memorable guidelinesGoogleEvery millisecond counts.Add a human touch.

Principles: concise, memorable guidelines

slide credit: Adaptive Path

Make the future tangibleIf you want to build a ship, don't drum up people together to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea.Antoine de Saint-Exupery

Design the Box

Start with No

Start with No

Simplify, simplifyApply itWhat feature or direction have you been considering (or developing), that you could say no to?

ResearchStrategy is about FOCUS

Research is about EMPATHY

Design is about CLARITY

Its a User ThingYou Wouldnt UnderstandBe Good

Design for real people

Get outside the building

Be GoodHere's the answer: Do whatever's best for your users. You can hold onto this like a rope in a hurricane, and it will save you if anything can. Follow it and it will take you through everything you need to do.

Design for real peopleAbstractions

Who are our users, really?Apply itDescribe one of your customers, in as much detail as possible. Give him or her a name and sketch a picture.

Who are our users, really? (Part 2)Apply itDescribe in 30 seconds the need, motivation or pain point you are addressing for the person you just described.

Get outside the building: approachesEmbrace qualitative insights

InterviewsObservation Participant observation

Be 100% interested in the person and everything about them: you are there to ask questions and listen reflectively, not to talk about yourself

Get outside the building: questionsSo, what should I be learning from the customer development interview?

Cindy Alvarezhttp://www.cindyalvarez.com/communication/customer-development-interviews-how-to-what-you-should-be-learning

Face your fearsApply itWhats one small thing you can do THIS WEEK to get outside the building and listen to your customers?

DesignStrategy is about FOCUS

Research is about EMPATHY

Design is about CLARITY

The Design of Everyday StartupsFeatures arent enough

Fluid interaction

The dialogue of design

Features arent enough

Fluid interactions

Design is a conversationDesigner and business

Designer and developer

Designer and users

Get it RITE

Rapid Iterative Testing and Evaluation

Design before codeApply itChoose a feature that you're planning to build in the near future. How can you prototype it and get user feedback on it before writing a line of code?

Who do you want to be?

Call to actionUX doesn't have to be a job title.

Start looking for good (and bad) design in your everyday life.

The experience is the product.

Designing great experiences is central to creating value. Make this a focus of your startup, today!