HIC Facebook for Business 8-10-10

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Facebook for Business workshop presented by Kathy Sipple of Forward Progress at the Hammond Innovation Center 8-10-10.

TRANSCRIPT

Slide 1

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How to Promote Your Business using Facebook Next Generation

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Facebook PagesFounder and CEO of My Social Media CoachConsultant with Forward ProgressOver 20 years in sales and marketingCampaign Development in Social MediaIntense Lead Generation, Web Seminars, eSellingForward Progress: Over Billion Dollars Sales, 25 Million Leads, Coach and Trained Thousands of People using Internet Based Lead GenerationTrained and Coached over 15,000 peopleFinancial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking and Channel Sales..

Kathy Sipple Social Media Specialist

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Interesting Facebook Stats More than 500 million active users 50% of all active users log on to Facebook in any given day More than 35 million users update their status each day More than 60 million status updates posted each day More than 3 billion photos uploaded to the site each month More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week More than 3.5 million events created each month More than 3 million active Pages on Facebook More than 1.5 million local businesses have active Pages on Facebook More than 20 million people become fans of Pages each day Pages have created more than 5.3 billion fans

Growing Numbers

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How does Facebook compare to other social sites? Largest, most popular More casual, friendly, lots of sharing Many applications LinkedIn: adding Facebook-like features such as like, ability to post links, applications, etc. but still close to 100% business oriented, a lot of B2BTwitter: shorter messaging (140 characters), integrates well with FacebookBlog: integrates well with Facebook using applications such as Networked blogsMySpace: on the decline for most, mostly younger audienceCheck www.quantcast.com for latest demographics

Facebooks Place

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First personal privacyEmail notificationRoadblocks for unusual activityLogin securitySecondary account verification

Stay Tuned In:FACEBOOK PAGE: www.facebook/ForwardProgressAnd www.facebook.com/MySocialMediaCoach

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Second how do we feel?

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Next Business FeaturesFacebook ConnectLikes

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Next Business FeaturesActivity Feed

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Next Business FeaturesRecommendations

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Tactical Business StrategyLets get social.

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You Your Business City\Country Clubs Chambers Industry Clubs Organizations Charities Religious\Health Network Groups

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Trusted Colleagues Like-minded People hanging out Similar Friends and Associations You have more Things in common Similar Beliefs Recommended IN

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That Know YOU?That Trust YOU?That have done Business with YOU?That would recommend YOU?

On Average1 = 17,000

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What is a Facebook Page?A Facebook Page is a public profile that enables you to share your business, services and products with Facebook users.

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What is a Facebook Page?When your fans interact with your Facebook Page, stories linking to your Page can go to their friends via News Feed. As these friends interact with your Page, News Feed keeps driving word-of-mouth to a wider circle of friends.

As fans add friends.

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What is a Facebook PageVS. a GroupFan Pages can only be created to represent a real organization, business, celebrity, or band, and may only be created by an official representative of that entity. Groups can be created by any user and about any topic, as a space for users to share their opinions and interest in that subject. Groups can be kept closed or secret, whereas Pages are intended to help an entity communicate publicly.

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What is a Facebook PageVS. a Group

Pages also allow people to maintain a personal-professional distinction on Facebook. If you're a group admin, your name will appear on that group, while Pages will never display their admins' names. When you take actions on your group, such as posting on your group's wall, these actions will appear to come from you as an individual. However, if you post or take other actions on a Page you own, it will appear to come from the Page.

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What is a Facebook Page?When your fans interact with your Facebook Page, stories linking to your Page can go to their friends via News Feed. As these friends interact with your Page, News Feed keeps driving word-of-mouth to a wider circle of friends.

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How to PreparePlan for the Purpose of your PageWhat value will you provide for your fans?How will you keep them engaged?What do they want?Where will you take them from there?

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How to PrepareWhat will turn your Facebook fans into paying customers, and vice versa?

If you are a local business, detailed info like address and store hours will help. If you're a doing events, adding an event tab videos is key. If you're a brand or product, photos of your offering and hyperlinks to independent reviews will make an impact OR ADD VALUE! Gather what you've got handyand you can always add more later. Make it useful and engaging

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How to PrepareYou'll be able to upload an unlimited number of photos. The most important is the profile picture that Facebook users will see (as a thumbnail) in News Feed when their friends interact with you.

A logo, storefront, or group photo may work well. Make sure the image is still clear when reduced to thumbnail size. Gather Photos

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How to PrepareChecklist of what you can use:

VideosPhotosAudioArticlesWhite PapersPower Point SlidesBrochuresBlog PostseBooksRelevant Links

Relevant Content Inventory

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29,931Views2009!

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RECENT ARTICLESSOCIAL SITESBLOG POSTSOutcome!Connected!

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How to PreparePick your Admins Wisely:

Will not have their own identityCan remove postsNo limit on number of pagesMultiple Admins okay BUT!

Admins

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How to PreparePick your Admins Wisely:

Will not have their own identityCan remove postsNo limit on number of pagesMultiple Admins okay BUT!

Admins

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How to PreparePick your Team Wisely:

Trusted AgentsFollow ThroughVested InterestPartnersJVTeam

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Getting Startedhttp://www.facebook.com/pages/create.phpLower LeftOnly the official representative of an organization, business, celebrity, or band may create a Facebook Page. The Page creator can then add other representatives to help them manage the Page. Each Page admin will be able to update and edit their Pages from their own accounts.

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Page OptionsFBMLLINKSNOTESPHOTOSREVIEWS

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Getting StartedDefault ViewLanding TabFan Permissions

Step 3: Add information

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Updating Your Page!Updating your Page regularly with fresh photos, upcoming events, and the latest promotions means your Page won't just look like a profile, it will feel like one, and that will keep users coming back. Facebook users are used to getting information sorted by what happened most recently or thats most relevant. If you keep your Page active, which you can do through mobile integrations and applications, you'll find that your fans are more engaged and more interactive.

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Have a plan to Launch

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Have a plan to Work It!

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Create an Ad

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AssignmentDo all your preparation stepsDecide what type of page youre buildingCoordinate your teamDevelop valueDecide on a promotionBe Active!

In case you need more step-by-step..

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Upcoming Coaching ProgramsFacebook - Business Building and Lead GenerationLinkedIn - Sales Techniques 4 Weeks of Coaching

Online, Convenient and Replays are available!

Have custom coaching and training programs. Also account maintenance for those who want to delegate.*

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Upcoming ClassLinkedIn Accelerated Sales Program 4 Week Online Group Coaching Series$149 - Starts August 12 2PM Central Time4 Sessions - 2Reviews Recorded & Live www.linkedin4sales.eventbrite.com

Sales or Business Development

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Lets Connect!TWITTER: www.twitter.com/kathysippleFACEBOOK: www.facebook.com/kathysippleFACEBOOK: www.facebook.com/MySocialMediaCoachLINKEDIN: www.linkedin.com/in/kathysipple

See you ONLINE!