fashion forward

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MAMIMAGAZINE.COM CHERYL ANN WADLINGTON BARRIE BLAU MITJA BOZIC ERIC OUAKNINE ASTON MARTIN RAPIDE

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Fashion Forward We've been feeling a bit cramped with the cold weather so we decided to celebrate spring early.. with the photographic art of Cyril Lagel, Eric Ouaknine, Barrie Blau, Mitja Bozic and Lord Algie.. New Musical Artist Lei Row... MAMi Spotlight: Cheryl Ann Wadlington and Model Spotlight: Camille Sledge.. also the new 2011 Aston Martin Rapide

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Page 1: Fashion Forward

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c h e r y l a n n wa d l i n g to n

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e r i c o ua k n i n e

a s to n m a r t i n r a p i d e

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Mami Magazine is a product of MAMi Media, llc / Lord Algie Artworks copyright 2002- 2008 all rights reserved. No part of this publication may be reproduced, reprinted, or distributed in any form without express permission from MAMi Media, llc and or the copyright holders of the contentwithin this publication. All inquiries may be addressed to [email protected]. MAMi Media, llc PO Box 63993 Philadelphia, PA 19147.

progressive global fashion and entertainment

mam

i p u b l i s h e r c d a l g i e d e w i t t i V

V p a l g i e d e w i t t V

fa s h i o n e d i to r a r i w i l s o n

c o n t r i b u to r s

a n n b r o w n

j e s s i c a t u c c i l l o

p h o to g r a p h e r s

b a r r i e b l a u

e r i c o ua k n i n e

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s p e c i a l t h a n k s to j a k e a n d a u g u s t

a d s a l e s M a M i M e d i a 856-637-2560

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co

nt

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tfa s h i o n a r t

Cyr i l Lagel - Tota l Look p 16

Barr ie B lau - Queen of B izarre p 26

mami spotl ight- cheryl ann wadl ington p 40

Toys - Samsung Lux Galaxy Tab p 44 Er in Wasson Col lect ion p 45

camil le s ledge - by lord a lg ie p 46

BEAUTE D’HIVER Er ic Ouaknine p 53

2011 Aston Mart in Rapide p 64

BODY SHINE Er ic Ouaknine p 68

Cyr i l Lagel - Madame F igaro Russe p 77

d e ko r shel l s inks p 82

the gir l ef fect p 87

mitja bozik p 58

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Cheryl Ann Wadlington, CEO/Creative Director Evoluer Image Consultants, LLC www.evoluerconsultants.com

Lauded as one of the nation's premiere fashion and beauty journalists, Cheryl Ann Wadlington is a leading consultant in the field of personal growth. As an accomplished writer, popular television personality and sought-after motivational speaker, she has reached millions of people with her advice and perspective. Wadlington is a co-author and contributing editor of SoulStyle: Black Women Redefining the Color of Fashion (Universe Publishing, 2000). An accredited member of the fashion press corps for New York City’s annual “Mercedes Benz Fashion Week” industry festivities, she has also served as a contributing writer to Essence, Savoy, Black Enterprise, Heart & Soul, BET Weekend, London-based New Generation (NG), The Cleveland Plain Dealer, The Philadelphia Daily News, The NBC Universal Company iVilliage.com, BET.com, and as a fashion & beauty editor for BridesNoir magazine.

Ms. Wadlington majored in Advertising and Communications at the Fashion Institute of Technology in New York and Fashion Merchandising at Bauder Fashion College in Atlanta, Ga. This strong educational foundation in fashion communications and history led her to develop an exceptional style of fashion reporting. This style established her as a highly sought after consultant throughout the East Coast. Wadlington formerly served as a consultant for Ambi Products, Black Opal Cosmetics and Luster Products. She has held audience with such retail giants as the Target Corporation and served as the appointed spokeswoman on hair and skin care for The Procter & Gamble Company. She continues to serve as a leading fashion correspondent and analyst for numerous television shows: NBC’s In the Loop with iVillage and Philadelphia area affiliates WPVI-TV 6 (ABC), KYW-TV 3 (CBS), WCAU-TV 10 (CBS), WTFX-TV 29 (FOX), CN8 (Comcast Network) and WYBE Public Television. After decades of working in the international fashion and beauty industries, Wadlington launched Evoluer Image Consultants to address the image needs of today’s females, a group diverse in culture and unique in personality. “It is time for today’s females to ‘evolve,’(as the name Evoluer implies) – and experience the type of excellence Evoluer and its team of specialists deliver.” Under Wadlington’s creative direction, Evoluer established itself as the premiere accelerator for females who want to maximize their personal or professional images and styles. The agency has a cadre of nationally recognized style experts, whose beauty and fashion, make-up, and hair styling credits include a host of national magazines, commercial advertisements, and television programs including The Swan, American Idol and Oprah. Evoluer’s collective clientele roster includes Beyonce, Queen Latifah, NBC’s America’s Got Talent winner Bianca Ryan, Mary J. Blige, Tyra Banks and Jill Scott.

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B A R R I E B L A U

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advert i sehere.

long before america was colonized, commerce f lour ished in the old world where var ious methods were used to promote trade. notice boards placed outs ide houses indicated what could be had within. wine sel lers gave free samples in the streets. and actors paraded in the streets attempting to ent ice onlookers into theatres. the idea of commerce is very old indeed, and the means of inducing others into exchange relat ionships was not far behind in i ts development.

But what does the future hold for advertising? As the world of corporations and advertising charts its future, the search for new advertising venues goes on. Advertising has been very innovative in the past in finding ways to communicate promotional messages. As technology has evolved, it has revolutionized advertising techniques as well as changing the social landscape. There is no reason to suspect that advertising will not continue to reinvent itself, discover new media, and develop new techniques. Advertising as we know it may be at its end, but the culture of consumption is alive and well.

contact MAMi Media at 856-637-2560 for more information on how we can help you deal with the fast paced advertising world. [now on iPad, Android, Print, TV and Web]

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Cheryl Ann Wadlington, CEO/Creative Director Evoluer Image Consultants, LLC www.evoluerconsultants.com

Lauded as one of the nation's premiere fashion and beauty journalists, Cheryl Ann Wadlington is a leading consultant in the field of personal growth. As an accomplished writer, popular television personality and sought-after motivational speaker, she has reached millions of people with her advice and perspective. Wadlington is a co-author and contributing editor of SoulStyle: Black Women Redefining the Color of Fashion (Universe Publishing, 2000). An accredited member of the fashion press corps for New York City’s annual “Mercedes Benz Fashion Week” industry festivities, she has also served as a contributing writer to Essence, Savoy, Black Enterprise, Heart & Soul, BET Weekend, London-based New Generation (NG), The Cleveland Plain Dealer, The Philadelphia Daily News, The NBC Universal Company iVilliage.com, BET.com, and as a fashion & beauty editor for BridesNoir magazine.

Ms. Wadlington majored in Advertising and Communications at the Fashion Institute of Technology in New York and Fashion Merchandising at Bauder Fashion College in Atlanta, Ga. This strong educational foundation in fashion communications and history led her to develop an exceptional style of fashion reporting. This style established her as a highly sought after consultant throughout the East Coast. Wadlington formerly served as a consultant for Ambi Products, Black Opal Cosmetics and Luster Products. She has held audience with such retail giants as the Target Corporation and served as the appointed spokeswoman on hair and skin care for The Procter & Gamble Company. She continues to serve as a leading fashion correspondent and analyst for numerous television shows: NBC’s In the Loop with iVillage and Philadelphia area affiliates WPVI-TV 6 (ABC), KYW-TV 3 (CBS), WCAU-TV 10 (CBS), WTFX-TV 29 (FOX), CN8 (Comcast Network) and WYBE Public Television. After decades of working in the international fashion and beauty industries, Wadlington launched Evoluer Image Consultants to address the image needs of today’s females, a group diverse in culture and unique in personality. “It is time for today’s females to ‘evolve,’(as the name Evoluer implies) – and experience the type of excellence Evoluer and its team of specialists deliver.” Under Wadlington’s creative direction, Evoluer established itself as the premiere accelerator for females who want to maximize their personal or professional images and styles. The agency has a cadre of nationally recognized style experts, whose beauty and fashion, make-up, and hair styling credits include a host of national magazines, commercial advertisements, and television programs including The Swan, American Idol and Oprah. Evoluer’s collective clientele roster includes Beyonce, Queen Latifah, NBC’s America’s Got Talent winner Bianca Ryan, Mary J. Blige, Tyra Banks and Jill Scott.

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lauded as one of the nat ion's premiere fash-ion and beauty journal ists , cheryl ann wad-l ington is a leading consultant in the f ie ld of personal growth. as an accompl ished writer, popular te levis ion personal i ty and sought-after motivat ional speaker, she has reached mi l l ions of people with her advice and perspect ive.

wadl ington is a co-author and contr ibut ing editor of soulstyle: black women redef ining the color of fashion (universe publ ishing , 2000). an accredited member of the fashion press corps for new York City ’s annual “Mer-cedes benz fashion week” industry fest iv i -t ies , she has a lso served as a contr ibut ing writer to essence,

savoy, black enterpr ise, heart & soul , bet weekend, london-based new generat ion (nG), the Cleveland plain dealer, the phi la -delphia dai ly news, the nbc universal com-pany iVi l l iage.com, bet.com, and as a fash-ion & beauty editor for br idesnoir magazine.

ms. wadl ington majored in advert is ing and communicat ions at the fashion inst i tute of technology in new york and fashion mer-chandis ing at bauder fashion col lege in at-lanta, ga. this strong educat ional founda-t ion in fashion communicat ions and history led her to develop an exceptional sty le of fashion report ing. this sty le establ ished her as a highly sought after consultant through-out the east coast . wadl ington formerly served as a consultant for ambi products , b lack opal cosmetics and luster products. she has held audience with such retai l g i -ants as the target corporat ion and served as the appointed spokeswoman on hair and skin care for the procter & gamble compa-ny. she continues to serve as a leading fash-ion correspondent and analyst for numerous

televis ion shows: nbC ’s in the loop with ivi l -lage and phi ladelphia area aff i l iates wpVi-tV 6 (abC), kYw-tv 3 (Cbs) , wCau-tv 10 (Cbs) , wtFx-tv 29 (Fox), Cn8 (Comcast network) and wybe publ ic televis ion.

after decades of working in the internat ional fashion and beauty industr ies , wadl ington launched evoluer image consultants to ad-dress the image needs of today ’s females, a group diverse in culture and unique in per-sonal i ty. “ i t i s t ime for today ’s females to ‘evolve,’ (as the name evoluer impl ies) – and experience the type of excel lence evoluer and i ts team of specia l ists del iver.” under wadlington’s creat ive direct ion, evoluer es -tabl ished i tsel f as the premiere accelerator for females who want to maximize their per-sonal or profess ional images and sty les. the agency has a cadre of nat ional ly recognized sty le experts , whose beauty and fashion, make-up, and hair sty l ing credits inc lude a host of nat ional magazines, commercial ad-vert isements, and televis ion programs in-c luding the swan, american idol and oprah.

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evoluer ’s col lect ive c l ientele roster inc ludes beyonce, Queen lat i fah, nbC ’s america’s got talent winner bianca ryan, mary j . b l ige, tyra banks and j i l l scott . establ ishing evolu-er was a natural evolut ion for wadl ington, who from 1986 to 1995 owned and operated l i fe model ing workshop internat ional . her nurtur ing inf luence can be seen through her formers students, which inc lude, neo-soul recording art ist amel larr ieux, dark & lovely hair products model shei la johnson and off-broadway and cosby show actress nicole davenport . for decades, she has a lso been a catalyst for empowering youth. she has orchestrated internship opportunit ies at some of the most prest ig ious fashion houses and publ icat ions in the world such as gucci and bcbg max azr ia and instyle mag-azine. in addit ion, she has developed and operated personal development programs for over 700 disadvantaged youth in more than 28 recreat ion centers , housing author-i t ies and community centers throughout the tr i -state (pennsylvania, delaware, new jer-sey) area in conjunct ion with government, socia l , c iv ic and community-based agencies.

these highly successful award winning teen g ir l workshops led to the foundation of the evoluer house in 2004. this nonprof it orga -nizat ion nurtures g ir ls to help them achieve their fu l l potentia l and become product ive members of their communit ies by developing socia l and academic competence. a g lobal audience witnessed Ms. wadl ington’s teen-image expert ise dur ing a panel d iscuss ion on parenting that was broadcast on c-span and advert ised in the new york t imes.

wadl ington has received countless proclama-t ions for her contr ibut ions to the fashion and beauty industr ies and youth development from the governor of the commonwealth of pennsylvania, the mayor of wilmington, del-aware, the mayor of hamilton, bermuda and more. she has a lso received the pennsylvania Chapter of the national Coal i t ion 100 black women madam c. j. walker award, as wel l as the phi ladelphia chapter of the national as-sociat ion of negro business and profess ional women’s Clubs’ profess ional achievement award.

she served on the faculty of the temple

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univers ity school of communicat ions teaching fashion writ ing and served on the advisory board of Cheyney univers ity ’s Fashion Merchandis ing program. she continuously enhances her posi -t ion as a pre-eminent media authority in image and sty le as a motivat ional speaker, fashion analyst and journal ist , speaking and fac i l i tat ing seminars about personal growth and dress for success at col leges, conferences and women groups throughout the united states and abroad.

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a n d r o i d Fa n s a r e i n F o r a t r e at w i t h s a M s u n G ’ s l u x u r Y e d i -t i o n G a l a x Y ta b . t h e C r Y s ta l G a l a x Y ta b i s e n C r u s t e d w i t h 5,700 s wa r o v s k i C r Y s ta l s a n d t h e l o G o i s d o n e i n J e t h e M at i t e .

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“ e r i n h a s a n i n C r e d i b l e b o dY a n d fa c e , a n d s h e u n d e r -s ta n d s b e t t e r t h a n a n yo n e t h e i d e a b e h i n d h e r d e s i g n s . t h e c l o t h e s w e r e n o t n e c e s s a r y !” s o s ay s p h o to g r a p h e r pa o l a k u d a c k i o f h e r c o l l a b o r at i o n w i t h e r i n wa s s o n o n t h e n e w l o o k b o o k F o r wa s s o n ’ s l o w l u V j e w e l r y l i n e .

f o r h e r s p r i n g / h o l i d ay c o l -l e C t i o n , e xC l u s i v e lY s e e n h e r e f i r s t, wa s s o n d r e w o n s y m -b o l i s m f r o m Va r i o u s c u l -t u r e s , f r o m n at i V e a m e r i c a n ( i n a t h u n d e r b i r d p e n d a n t a n d n e C k l a C e ) to M i d d l e e a s t -e r n ( e v i l e Y e s ta C k e d r i n G s a n d b a n g l e s , w h i c h , a c c o r d i n g to e r i n , “ M e a n M a n Y d i F F e r e n t t h i n g s a c c o r d i n g to h o w a n d w h i C h C u lt u r e Yo u l o o k at ”) . “ i

u s ua l lY d e s i G n w h at i F i n d i n t e r e s t i n G a n d p o w e r F u l ,” s h e s a i d s i M p lY. “ i wa n t p i e C -e s t h at l o o k i n t e n s e a n d h aV e m e a n i n g .” m u s i c p l ay e d a pa r t i n h e r p r o c e s s , to o, e s p e C i a l lY t h e l at e e G Y p t i a n - b o r n s i n G e r o u M k a lt h o u M , t h e s o - C a l l e d s ta r o F t h e e a s t. “o n C e t h e M u s i C r e F e r e n C e s s ta r t p o p p i n G u p, i wa n t e d to p o r t r a i t h e r l i k e a G o d d e s s , l i k e n e F e r t i t i ,” k u d a C k i a d d e d. wa s s o n ’ s h a M M e r e d r i n G s , C h a n d e l i e r e a r r i n g s , a n d c r o s s e s s t u d d e d w i t h r o u g h c r y s ta l s a n d b l a c k a g at e s a r e f l a s h y e n o u G h F o r t h e r u l e r o F a n e M p i r e — o r , pa i r e d w i t h wa s s o n ’ s u s ua l o u t F i t o F C u t -o f f s a n d V i n ta g e t e e s , f o r a c at wa l k e r o f f d u t y.

— k i k i G e o r G i o u v i a s t Y l e .C o M

p h o to s : pa o l a k u d a c k i

e r i n wa s s o n c o l l e c t i o n

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c Am I L L E s L Ed g E

p h o to g r a p h y l o r d a l g i e

m o d e l c a m i l l e s l e d g e

c l o t h i n g u n i q u e V i n ta g e

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p h o to g r a p h y & r e to u c h i n g : e r i c o ua k n i n e

M a k e - u p/ h a i r s : a n n e a r n o l d

m o d e l s : g e m m a & l i s a

B E AUT E d ’ H I V E R

e r i c o ua k n i n e

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e r i c o ua k n i n e

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e r i c o ua k n i n e

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e r i c o ua k n i n e

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e r i c o ua k n i n e

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2011 a s to n M a r t i n r a p i d e

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the 2011 aston mart in rapide is a four-door sedan, which wi l l be produced for aston Mart in by the austr ian Magna steyr, s ince the company ’s own capacity is occupied by sports bodies.

2011 aston Mart in rapide family car

seria l rapide has undergone very mi ld changes compared to the prototype shown two years ago. the front is typical of aston mart in, but the l ine of headlamps is h ighl ighted by modern leds, which serve as dayt ime running l ights.

rear car again in the sty le of the brand by muscular wheel arches highl ight the potentia l of sport and luxury sedan. 2011 aston mart in rapide has ful l g lass roof, merges with front and rear g lass.

car doors are frameless, g iv ing the four-sedan broadcast ing as a sports coupe. ins ide the inter ior there are four indiv idual seats.More detai ls about the 2011 aston mart in rapide wi l l be announced at i ts premiere in Geneva.however, i t became c lear that kuwait i investment fund dar, which bought 50% of aston Mart in in 2007, is consider ing the possibi l i ty of sel l ing part of i ts stake transmit speed-press.

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Digital Home Advantage plan requires 24-month agreement and credit qualification. If service is terminated before the end of agreement, a cancellation fee of $17.50/month remaining applies. Programming credits apply during first 12 months. $10/mo HD add-on fee waived for life of current account; requires Agreement, AutoPay with Paperless Billing. HBO/Showtime offer requires AutoPay with Paperless Billing; credits apply during first 3 months ($72 value); customer must downgrade or then-current price applies. Requires continuous enrollment in AutoPay and Paperless Billing. Free Standard Professional Installation only. All equipment is leased and must be returned to DISH Network upon cancellation or unreturned equipment fees apply. Limit 6 leased tuners per account; lease upgrade fees apply for select receivers; monthly fees may apply based on type and number of receivers. HD programming requires HD television. All prices, packages and programming subject to change without notice. Local channels may not be available in all areas. Offer is subject to the terms of applicable Promotional and Residential Customer Agreements. Additional restrictions may apply. First-time DISH Network customers only. Offer ends 01/31/11. HBO® and related channels and service marks are the property of Home Box Office, Inc. SHOWTIME and related marks are registered trademarks of Showtime Networks Inc., a CBS Company. All new customers are subject to a one-time Non-Refundable Processing Fee. DirecTV savings based on choice package plus HD programming & DVR service for 2 TV Set UP, current price as of 7/22/10. Digital Cable cost based on CNN Money article “Why cable is going to cost you even more”- 01/09/10 assumes AT120 at $39.99 compared to average cable price at $75.00. 99.9% signal reliability applies to transmission of DISH Network signal to customers. Reception may vary for individual customer.

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Body

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m a m i m a g a z i n e

e r i c o ua k n i n e

p h o to g r a p h e r e r i c o ua k n i n e

M a k e - u p / h a i r s V i c to r i a m o n V o i s i n

m o d e l s a n a s ta s i a o d -i n t s o va @ M a d e M o i -s e l l e a g e n c y pa r i s & l u C i e d o u b l e t @ d M a m o d e l s pa r i s

a l l j e w e l s by s u n a m oya

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e r i c o ua k n i n e

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e r i c o ua k n i n e

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e r i c o ua k n i n e

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g i l e t e n c a s h m e r e , b l o u s e e n V o i l e , j e a n s e t c h a u s s u r e s c o m p e n -s é e s c h a n e l , b r a c e l e t s m a r i o n g o d a r t. t i m l e c h i e n p o r t e u n c o l l i e r l e s c a d o r s ,

p o u f l e b l o n d e l i e n n e

r o b e f e n d i , b o u C l e s d ’o r e i l l e s pav é e s d e d i a m a n t s c a r t i e r .

mad

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usse

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m a m i m a g a z i n e

c y r i l l a g e l

c r é d i t s :

p h o to G r a p h e : C Y r i l l a G e l - w w w.C Y -r i l l a g e l .c o m

r é a l i s at i o n : r i c h a r d V o i n n e t

C o i F F e u r : r i C h a r d b l a n d e l @ b 4 a g e n c y aV e c l e s p r o d u i t s w e l l a p r o f f e s i o n n e l s

M a Q u i l l e u s e : C o r i n n e l e b r e to n @ b 4 a g e n c y aV e c l e s p r o d u i t s c h r i s i t i a n d i o r b e a u t é ,

e a u d e to i l e t t e m i s s d i o r c h é r i e .

M a n u C u r e : k a M e l b o u r i @ b 4 a G e n C Y

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r o b e e n s at i n i m p r i m é e V e r -s a c e , m i n a u d i è r e e l i e s a a b, c h a i s e l i s a u r a

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r o b e e n m o u s s e l i n e s o n i a r y k i e l , b i J o u x M a r i o n G o d a r t, c h a i s e l i s a u r a

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r o b e e l i e s a a b, e s c a r p i n s V e r n i s p i e r r e h a r dy,

b r a c e l e t s e t m i n a u d i è r e m a r i o n g o d a r t,

t i m p o r t e p o r t e u n e l a i s s e e t u n c o l l i e r l e s c a d o r s ,

s i è g e l e b l o n d e l i e n n e

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r o b e e n s at i n d e c o to n j o h n g a l l i a n o, p o c h e t t e c h a n e l , t i m a u n c o l l i e r l e s c a d o r s , b a n q u e t t e e n V i n y l b l a n c m a -r i e ’ s C o r n e r

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l e i r o w i s a n i n d e p e n d e n t s i n g e r / s o n g -w r i t e r / V o c a l p r o d u c e r o r i g i n a l ly f r o m h a r r i s b u r g , pa a n d s h e h a s a fa m i l i a r s to r Y o n h o w s h e G o t s ta r t e d. s h e ’ s b e e n s i n g i n g s i n c e s h e wa s a l i t t l e g i r l a n d h e r m a i n f o u n d at i o n a n d i n f l u e n c e s c o m e f r o m g r o w i n g u p i n t h e c h u r c h . d u r i n g h e r t e e n a g e y e a r s , l e i r o w wa s a pa r t o f a n r & b G i r l G r o u p C a l l e d “ u n t i t l e d ” w h o w e r e t h e p r o t e g e g r o u p o f a t h e n p o p -u l a r r & b M a l e G r o u p “ t r e s a n .” t h r o u G h t h i s e x p e r i e n C e , ( e s p e C i a l lY u n d e r t h e i n -f l u e n c e a n d m e n to r s h i p o f f o r m e r m e m -b e r n o w r e p u ta b l e s i n g e r / s o n g r w i t e r /p r o d u C e r / M u s i C i a n J a M e s “J i M b e a n z ” wa s h i n G to n ), l e i r o w wa s i n t r o d u C e d to t h e a r t s o F s o n G - w r i t i n G a n d v o C a l p r o -d u C t i o n a n d h a s n ’ t s to p p e d s i n C e !

yo u c a n f i n d l e i r o w at http://www.reverb-nat ion.com/leirowofgr ipproduct ions

wat C h l e i r o w ’ s e xC l u s i v e M a M i m a g a z i n e i n t e r V i e w

p h o to by m i c h e l l e g

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Adolescent girls are uniquely capable of raising the standard of living in the developing world.

It’s been shown: she will reinvest her income and knowledge back into her family and her community. As an educated mother, an active citizen, an ambitious entrepreneur or prepared employee, a girl will break the cycle of intergenerational poverty.

That is the girl effect.

Yet, despite her proven potential, she is more likely to be uneducated, a child bride, and exposed to HIV/AIDS. Less than two cents of every international development dollar is directed to her.

Today, the world is starting to see that the cost of excluding a girl doesn’t just impact her. It impacts everyone.

The ranks of girl champions around the world are growing, including the Nike Foundation, the NoVo Foundation, the United Nations Foundation, the Coalition for Adolescent Girls, the International Center for Research on Women, the Population Council, CARE, the White Ribbon Alliance for Safe Motherhood, the Center for Global Development, Plan International, and the Global Business Coalition, among others.

Progress has been made and solutions identified, yet more must be done.

The 600 million adolescent girls in developing countries are ready to change the world.

THE GIRL EFFECT, n. --- The unique potential of 600 million adolescent girls to end poverty for themselves and the world.

THE GIRL EFFECTTHE WORLD’S GREATEST UNTAPPED SOLUTION LEARN MORE

WHY GIRLS? u

THE REVOLUTION WILL BE LED BY A 12-YEAR- OLD GIRL u

FIVE GIRLS, MANY LIVES u

WHAT GIRLS NEED u

THE GIRL EFFECT DATA u

For more inFormation about the girl eFFect, contact [email protected].

Brent Stirton/Getty Im

ag

es

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She’s the economic backbone of her family: the chore doer, the caretaker, the insurance policy. She’ll be the mother oft the next generation. She will reinvest 90 percent of her income into her family, generating a powerful ripple effect. Her brother? Thirty to forty percent.

When she’s educated through secondary school, she’ll bring 25% more income into her family. When she’s healthy, her community’s health will improve as

maternal mortality and child malnutrition drop, and HIV rates decline. She will drive 70% of agricultural production. She is an unrealized economic force, accelerating growth and progress in every sector.

Exclude her and the world misses out on an enormous opportunity. Kenya would gain $27 billion in potential income per generation if its female secondary-school dropouts continued their

education. Brazil foregoes an average of $17.3 billion per year as a result of girls’ joblessness. India sacrifices a potential of $100 billion over a lifetime due to adolescent pregnancy.

There are 600 million adolescent girls in the developing world. Invest in their lives, and many more lives benefit.

INVESTING IN GIRLS HAS THE HIGHEST UNTAPPED RETURN IN DEVELOPMENT. IT’S AS SIMPLE AS THAT.

WHY GIRLS?

GIRL EFFECT: MEDIA

For more inFormation about the girl eFFect, contact [email protected]

Brent Stirton/Getty Im

ag

es

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m i tj a b o z i c

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m i tj a b o z i c

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m i tj a b o z i c

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m i tj a b o z i c

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a d V e r t i s e h e r e c o n ta c t M a M i M e d i a 856-637-2560