bhc 081211 fashion forward

AUGUST 2011

BEVERLY HILLSBEVERLY HILLS

OOnn tthhee ccoovveerr::JJaaccqquueelliinnee/Pinkerton Model and Talent

Jacket by EEttrroo @ Etro Boutique, Beverly HillsMulti-strand CitrineNecklace by PPaammeellaa JJoohhaannaannooffff

@ [email protected]

Ermenegildo ZegnaRRooddeeoo’’ss RReeooppeenniinngg

Ermenegildo Zegna, considered the global leader in luxurymenswear, unveiled its newly renovated Rodeo Drive bou-tique in June. The store’s beautifully crafted design and uti-lization of raw materials epitomizes the timeless style andsophisticated elegance that is synonymous with theErmenegildo Zegna brand and heritage.

The expansion now offers its clientele over 4,542 squarefeet of luxury retail space and features two entrances, onebringing you into the world of Z Zegna and the other intoErmenegildo Zegna. Natural timbers and stones harmo-niously co-exist to create a masculine ambience, offering anexclusive destination for today’s international man who val-ues impeccable craftsmanship and style.

Founded in Trivero, Italy in 1910, the company is managedtoday by the fourth generation of the Zegna family andgrandson of the founder. Zegna, famous for its custom suitsand fabulous neckties, has been active in promoting thedevelopment of global wool production and is touted to bethe fashion industries largest client of ultra-fine merino wool.Their designs have a strong masculine vibe, with subtledetails. Perfectly judged proportions, paired with a gorgeouspalette of color and a bevy of sumptuous fabrics.The Ermenegildo Zegna store in Beverly Hills now offers the entire collections of the Ermenegildo Zegna, Z Zegna and Zegna Sport,in addition to their extensive luxury accessories lines. The location is also proud to offer the exclusive Su Misura (made-to-measure)service by appointment, where bespoke specialists can help clients select their own fabrics and details to produce tailor-made suits,shirts, jackets and trousers.

Whether you’re shopping for work, play, formal or active-wear, make room on your calendar for a visit soon.

301 North Rodeo Drive, Beverly Hills (310) 247 8827www.zegna.com

BEVERLY HILLSBEVERLY HILLS || FFaasshhiioonn FFoorrwwaarrdd!!

mailto:[email protected]

http://www.zegna.com

Boldand

BeautifulMust-Have Designs NowFind the perfect scene stealing pieces

August 12, 2011 | Page B


Parisian born designer Barbara Bui has enjoyed a formidable following in European and International cir-cles since her first boutique opened in 1988 on the Rue Etienne Marcel in Paris. Coming stateside in 1999,Bui launched her first fashion show in New York and her first boutique in the heart of Soho. Now, with theopening of her new flagship store in Beverly Hills, California can finally add to her wide and loyal followers.

Perfectly located on Rodeo Drive, Bui's new boutique represents the core values of the Parisian luxurybrand paired with a relaxed California vibe.

The ambience of the boutique is airy and expansive, the design, sleek and contemporary; providing theideal setting to showcase her collections. The rear of the store offers a large open space, ideal for cocktailparties, VIP shopping and lounging. Bui's design aesthetic of "rock and roll meets elegance" (think leathermoto jacket paired with luxurious silk separates) is right at home in California's ultimate fashion destinationand is certain to appeal to the relaxed elegance of the LA woman.

BARBARA BUI405 North Rodeo Drive, Beverly Hills (310) 275 4452

BARBARA BUI’s New Flagship Store On RodeoF r e n c h C onn e c t i o n

Stylist:Quela ReneeModels:Yulia and Jaqulyn / Pinkerton Model and Talent & Mariana / CESDMakeup:Gordon Bahn & Alexis Ellen / OCC Make-upHair:Sienna / CelestineManicurist:Tracy Clemens / Opus BeautyCamera Assistant:Douglas MarklanDigital Tech:Andrew Taylor

August 12, 2011 | Page D

KKeeeepp tthhee ddrraammaa ggooiinngg wwiitthh pplleennttyy ooff fflliirrttyy rruufffflleess aanndd aarrttffuull pprriinnttss.. Shirt by EEttrroo, Beverly Hills boutique; Skirt by EEmmaa SSaavvaahhll-Floral Painted Pencil Skirt, www.emasavahl.com; Belt by TToorryy BBuurrcchh, Neiman Marcus;Shoes by AAlleexxaannddrree BBiirrmmaann, Saks Fifth Avenue; Ring by CChhaarrlleess AAllbbeerrtt, www.charlesalbert.com; Purse by CChhrriissttiiaann DDiioorr, Neiman Marcus

daytimeDrama

Fashion Director:

Tawny SandersPhotos by:

TraceyMorris.com

This month's transitionalcollections are setting the stagefor some of fall's biggest fash-ion trends, dramatic color,bold patterns and surprisingtextures.

Those with a keen eye forfashion know that finding theperfect scene stealing piecesnow is key to being a yearlong stand out sensation.

http://www.emasavahl.com

http://www.charlesalbert.com


NNeexxtt aacctt ...... jjeewweell ttoonnee ccoolloorrss.. OOssccaarr ddee llaa RReennttaa masterfully blends a classic line with a moderntouch emerald green, available at Saks Fifth Avenue;Shown with animal print belt NNaannccyy GGoonnzzaallaazz, Neiman Marcus;Bracelet by VVhheerrnniieerr, Beverly Hills boutique.

August 12, 2011 | Page F

EEnnttrraannccee mmaakkiinngg ppiieecceessNothing makes a statement like a bold necklace by CChhaarrlleess AAllbbeerrtt ww.charlesalbert.com;Paired with a beautiful geometric print dress by OOssccaarr ddee llaa RReennttaa, snake skin shoes byAAlleexxaannddrree BBiirrmmaann, both at Saks Fifth Avenue.RRaallpphh LLaauurreenn finishes the look with a hunter green crocodile Ricky Bag (special order).


TThhee sseexxyy ffeelliinneeYYvveess SSaaiinntt LLaauurreenntt never fails to bring out the Parisian kit-ten in every woman with the classic animal print. This autumn, look for the print in a silk jumpsuit for amore modern allure. Available at Neiman Marcus.

August 12, 2011 | Page H

GGuuaarraanntteeeedd ddoouubbllee ttaakkeeEvery savvy diva knows it's just as important to make a memorable exit. CChhrriissttiiaann DDiioorr's button-back dress available at Neiman Marcus;shoes by AAlleexxaannddrree BBiirrmmaann, Saks Fifth Avenue will guarantee one last look.


EEtthhnniicc eenneerrggyyThis season's ethnic prints by EEttrroo add just the right

amount of drama and energy to a classically croppedjacket, both available at EEttrroo Beverly Hills boutique;

Necklace RRoobbeerrttoo CCaavvaallllii boutique; Shoes Carlos by CCaarrllooss SSaannttaannaa, Pasadena.

August 12, 2011 | Page J

SSeennssaattiioonnaall ssttaanndd--oouuttGorgeous fabric, a long silhouette and feminine touches of ruffles

equals, show-stopping stand out.Dress by OOssccaarr ddee llaa RReennttaa, Saks Fifth Avenue;

Clutch by GGuuccccii, Beverly Hills boutique; Bracelet by RRoobbeerrttoo CCaavvaallllii, Beverly Hills boutique;

Shoes by YYSSLL, Saks Fifth Avenue.

Sometimes, fashion just needs to hap-pen without too much thought oreffort. Introducing California nativedesigner, Amber Sakai and her ready-to-wear (make that easy-to-wear) col-lections.

Amber has sported many hats in thefashion arena. A former model, stylist, intimateapparel co-designer of Brighdie Lingerie and co-founder of Four Girls (patented wetsuits for femalesurfers), her latest venture is a clothing line bearingher namesake that adds a playful and feminine spinto the eco-chic market, designed with real womenin mind. “My body makeup does not fit into Prada.My arm could fit into the leg hole,” jokes Sakai,who stands six feet tall with an enviable lean andathletic frame. "Whether you’re large-busted, havea flat tush, or a long torso, my pieces are going toenhance the best part of you.”

The Amber Sakai brand, much like the designerherself, pairs a love of effortless convenience withan appetite for high-minded luxury. Her collections(all refreshingly made right here in Los Angeles) areminimal, edgy and sensual, and constructed insuper soft organic textiles that can be worn alone orlayered in dramatically feminine silhouettes. Thedesigner takes a couture approach to what she con-siders "everyday pieces," paying close attention toall aspects of the female form and utilizing herextensive talent of design and patternmaking, todrape and embellish and accentuate a woman’s bestassets. There is a no-nonsense theme in the aesthet-ic that speaks to the confident, fashionable and eco-conscious woman, whether she be a working pro-fessional, mother, wife, or traveler. Women whodon’t have the time or the inclination for complicat-ed or uncomfortable clothing wear her pieces.

Amber’s “Weekend” line (available in September)features a collection of easy-care pieces at afford-able prices and epitomizes good value for terrificstyle. They’re ideal for the woman on the go; a per-fect ensemble for a carry-on wardrobe, ensuring itswearer arrives effortlessly intact and pulled togetherat her final destination. It's the classic tunic, thewell worn tee-shirt, the vampy draped top and thefavorite cropped pant all rolled into one beautifuland obliging bank of wardrobe staples. Amber Sakai redefines elegant simplicity for today'sconsciously modern (and busy) LA Woman.

Now available at “Church”, 7277 Santa MonicaBoulevard, West Hollywood (323) 876 8887.


PROFILE

Amber SakaiRising Star

It isn't a mystery where GRETA, the high-end Beverly Hills ladies boutique draws its inspirationfrom. It's the owner herself; Greta Feigler. Simply put, the immaculately attired, classicallyadorned, charming sophisticate is a genuine, original “class act”. The elegant and expansivestore provides the perfect setting for a gorgeous and eclectic array of day and evening-wear thatliterally sparkles. A quick, yet impressive scan of the labels - Sachin & Babi, VivienneWestwood, Zanella, Majestic, David Galan and Dressed To Kill, to name a few, headline fromthe rails, in addition to Greta's private label Greta Couture Collection; a collaboration withAlvaro Umana of James Galanos fame.

“What a lovely place”, I effuse after Greta greets me with a rare and old fashioned warmththat makes me feel like we're old friends. “Oh, it keeps me out of trouble” she chuckles. As Ilearn later in our chat, that's quite the understatement. Greta opened her Beverly Drive store inthe 1950’s and has walked to work every day since. She came to California with her husband,fell in love with Beverly Hills and never strayed. “Is your husband still alive”? I enquire. “No,but I have a boyfriend of 37 years” she smiles a little wickedly.

GRETA recently celebrated its 50th Anniversary with much fanfare (this is a lady who loves tohost a party) and we chat about the comings and goings she’s seen over the past half-decade in the world of fashion and one of the worlds’ iconic fash-ion cities; Beverly Hills. She talks with fondness about her inspirations and love of Italian couture, her idol Gianni Versace and her favorite designers;Armani, Valentino and Vivienne Westwood. “Also my mother" Greta adds. "My mother dressed simply, and understated, but was always chic. She wasa mainstay in the store, the shop mascot”.

After reminiscing about the past, our conversation turns to the future. “What’s next”? I ask, expecting a blow-out retirement party somewhere in herresponse. Her eyes light up and she excitedly shares plans that are underway to open a new “store within a store”. Using her keen eye for the unusualand beautiful, Greta and her co-pilot of 30 years; Iris, are launching “Melange” during the fall of 2011. A collection of antiques, vintage accessories,paintings and collectibles, “Melange” sounds like an emporium of gorgeous treats and treasures.

I am in awe of this lady. An adventurer, a pioneer, a tailor and designer, fashion buyer, entrepreneur, wife, mother, fabulous party-thrower and adoredby those fortunate enough to know her. At the grand age of 87, Greta is still going strong, and apparently has several more champagne bottles to pop.Cheers!

GRETA - 141 South Beverly Drive, Beverly Hills, CA 90212 (310.247.1006)

The Great Greta

August 12, 2011 | Page L

Local IconBy Joanne Galey

PROFILE

bhc 081211 fashion forward

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