ebusiness - gamification
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GamificationBES 2011
eBusiness: Gamification
Paul Fox [email protected]
mailto:[email protected]:[email protected] -
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http://gamification.org/wiki/Gamification
Gamification is the concept that you can apply thebasic elements that make games fun and engaging tothings that typically aren't considered a game.
In theory you can apply Game Design to almostanything including Education, Health, Work and more.
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The Gamified Worldhttp://www.youtube.com/watch?v=_JXlf_z_px4&NR=1
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Jesse Schell: When Games Invade Real Lifehttp://www.g4tv.com/videos/44277/DICE-2010-Design-Outside-the-Box-Presentation/
http://www.g4tv.com/videos/44277/DICE-2010-Design-Outside-the-Box-Presentation/ -
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Zyngahttp://www.youtube.com/watch?v=81F1qSOq3cs
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Game Mechanicshttp://gamification.org/wiki/Game_Mechanics
2.1 Achievements
2.2 Appointments
2.3 Behavioral Momentum
2.4 Blissful Productivity
2.5 Bonuses
2.6 Cascading Information Theory
2.7 Combos
2.8 Community Collaboration
2.9 Countdown
2.10 Discovery
2.11 Epic Meaning
2.12 Free Lunch
2.13 Infinite Gameplay
2.14 Levels
2.15 Loss Aversion
2.16 Lottery
2.17 Ownership
2.18 Points
2.19 Progression
2.20 Quests
2.21 Reward Schedules
2.22 Status
2.23 Urgent Optimism
2.24 Virality
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Gamification satisfies fundamental human needs anddesires
http://www.bunchball.com/nitro/
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5 ways to make your site more fun: Points
http://mashable.com/2010/04/07/funware-game-mechanics/
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5 ways to make your site more fun: Leaderboards
http://mashable.com/2010/04/07/funware-game-mechanics/
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5 ways to make your site more fun: Badges
http://mashable.com/2010/04/07/funware-game-mechanics/
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5 ways to make your site more fun: Challenges
http://mashable.com/2010/04/07/funware-game-mechanics/
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5 ways to make your site more fun: Levels
http://mashable.com/2010/04/07/funware-game-mechanics/
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Page 13eBusiness GamificationBES 2011
Avoid these two zones!
How to use game mechanics to power your businesshttp://mashable.com/2010/07/13/game-mechanics-business/
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Case Study: DevHub
DevHub lets users create their own blogs
and web sites.
Before gamification of the platform, 10% ofusers finished building their web sites now80% do.
40,000 users, 4,800 new sites each week.
Freemium most features are free, someare paid
1-2% of users spend money
Now: $.40/user/month. Goal: $2 /user/month
http://venturebeat.com/2010/08/25/devhub-scores-engagement-increase-by-gamifying-its-web-site-creation-tools/
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http://eterna.cmu.edu/content/EteRNA
http://www.youtube.com/watch?v=fJhHg89h7bo
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Gaming can make a better worldhttp://www.ted.com/talks/lang/eng/jane_mcgonigal_gaming_can_make_a_better_world.html
http://www.ted.com/talks/lang/eng/jane_mcgonigal_gaming_can_make_a_better_world.html