ebusiness anno 2010 en verder
DESCRIPTION
Dit is de presentatie van Freek Bijl die hij gaf op de kennissessie eBusiness op 4 november 2010.TRANSCRIPT
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KennissessieeFocus 30september 2010
eBusiness anno 2010 en verderOver het einde van de corporate website en de revival van de koelkast.
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Koelkast
Gebruik ‘m
dagelijks
Centraal
punt in
huishouden
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Bank filiaal
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Wat heeft een koelkast
met een bank te
maken ?
Wat heeft een koelkast
met eBusiness te
maken ?
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Freek
KenmerkenLeeftijd: 31 jaar
Geslacht man
Opleiding WO
Beroep intenet
strateeg
Hw. Staat samenwonend
met jong kind
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websites online marketing conversie optimalisatie
full service internetbureau
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in Utrecht & Amsterdam
Kanaalweg 29 3526 KM Utrecht
Donker Curtiusstraat 7-121 1051 JL Amsterdam
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eFocus & eBusiness
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Onze opdrachtgevers
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FrieslandCampina – Corporate site
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SEAT
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Mediq
MEDIQ
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Chrysler – Go see the dealer
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Rabobank – B.O.E.G
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AgendaeBusines: wat en hoeeBusiness ontwikkelingenThink koelkast
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eBusiness: wat en hoe
Definitie, inhoud en middelen
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“eBusiness (electronic business) is, in its simplest form, the conduct of business on the Internet. It is a more generic term than eCommerce because it refers to not only buying and selling but also servicing customers and collaborating with business partners.”
Bron: www.mariosalexandrou.com
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Waaruit bestaat eBusiness?
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BrandingBrandingSalesSales
ServiceService
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bedrijf.nlTRAFFIC BACK OFFICE
Hoe kijken we naar eBusiness?keken
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Belangrijke middelen in eBusiness
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SEARCH DISPLAYCLASSIFIEDS/
LINKS/ VERTICALS
SOCIAL WEBSITE MIJN OMGEVING MOBILE
CMS BACKOFFICE (CRM/ERP)
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KLOPT DIT NOG WEL ANNO 2010 ?!
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bedrijf.nl
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IT’S A NETWORK STUPID
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SEARCH
DISPLAY
CLASSIFIEDS/LINKS/ VERTIC
ALS
SOCIAL WEBSITE
MIJN OMGEVING
MOBILE
CMS
BACKOFFICE (CRM/ERP)
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eBusiness ontwikkelingen
Een blik op de toekomst
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SEARCH DISPLAYCLASSIFIEDS/
LINKS/ VERTICALS
SOCIAL WEBSITE MIJN OMGEVING MOBILE
CMS BACKOFFICE (CRM/ERP)
SEARCH DISPLAY EMAILCLASSIFIEDS/
LINKS/ VERTICALS
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Google product search
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Zoeken op hypotheken
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Zoeken op restaurants
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Voorbeeld widget waarin stuk functie op andere site beschikbaar is (
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“Online marketing middelen zijn niet langer een traffic generator alleen, maar doen steeds meer afhandeling van totaal proces van oriënteren, vergelijken en afsluiten” Ontwikkeling
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SOCIAL
SEARCH DISPLAY EMAIL
SOCIAL WEBSITE MIJN OMGEVING MOBILE
CMS BACKOFFICE (CRM/ERP)
CLASSIFIEDS/LINKS/
VERTICALS
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Social media & eBusiness
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BrandingBrandingSalesSales
ServiceService
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BrandingBrandingSalesSales
ServiceService
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Social ads
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Facebook storefront
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GrouponProducten samen kopen
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Social folderTwitter feed met acties
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Social activatie
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BrandingBrandingSalesSales
ServiceService
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Brand awareness
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Brand interaction
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Brand interaction
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Brand interaction
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Brand monitoring
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BrandingBrandingSalesSales
ServiceService
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ServiceWebcare via Twitter
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Service
• Get satisfaction / klachtenoplossing
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“Social kruipt onder de motorkap van het internet en wordt ubiquitous.”
Ontwikkeling
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MOBILE
SEARCH DISPLAY EMAIL
SOCIAL WEBSITE MIJN OMGEVING MOBILE
CMS BACKOFFICE (CRM/ERP)
CLASSIFIEDS/LINKS/
VERTICALS
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Mobiel is binnen 2-3 jaar de grootste toegangspoort tot
het web
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Wat is mobiel
mobiele website mobile app mobile web app
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Mobile OS
Android Blackberry Windows Palm NokiaApple
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Web vs App
Web
+ Open+ Doorzoekbaar+ 1x ontwikkeling, voor alle mobile
browsers toegankelijk+ Analytics+ Onafhankelijkheid van derden- Gebruik van kracht van hardware
mobile- Lokaal opslaan / offline
toegankelijkheid / afhankelijk (snelheid) internetverbinding
- Commercieel uit te baten
App
+ Gebruik van hardware mobile (GPS, camera, locale features)
+ Performance+ Distributie (App store)+ Commercieel uit te baten- Veel mobiele platformen (veel
ontwikkelkosten en onderhoud)
- (deels) gesloten- Afhankelijkheid derde partijen
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Mobile webapps
• Mobiele web applicaties lopen in op native applicaties
• HTML5 is een ‘game changer’• Verwachting: op performance gebied zullen
webapps uiteindelijk niet veel onderdoen t.o.v. native apps
• Distributie wordt uiteindelijke factor van keuze waarvoor en hoe te ontwikkelen
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CMS BACKOFFICE (CRM/ERP)
SEARCH DISPLAY EMAIL
SOCIAL WEBSITE MIJN OMGEVING MOBILE
CMS BACKOFFICE (CRM/ERP)
CLASSIFIEDS/LINKS/
VERTICALS
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CMS, etc
BACKOFFICE (CRM/ERP)
WEBSITE MOBILE3RD PARTY WEBSITES OVERIGMASHUPS
API’s
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een voorbeeld
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Tesco.com
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Windows 7: touch interface
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iPad app
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CMS’en (en aanverwante producten) worden steeds krachtiger in multi-channel publishing, targeting, testing, analytics, etc)
Ontwikkeling
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WEBSITE MIJN OMGEVING
SEARCH DISPLAY EMAIL
SOCIAL WEBSITE MIJN OMGEVING MOBILE
CMS BACKOFFICE (CRM/ERP)
CLASSIFIEDS/LINKS/
VERTICALS
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Websites verschuiven van portal naar platform
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visitekaartje portal platform
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Social commerce; wat kopen je vrienden?
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Conclusie
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De wereld is niet plat. eBusiness bestaat niet uit een online filiaal.
Het filiaal is het netwerk.
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Terug naar de koelkast en de bank
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Koelkast
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filiaal transport spaarrekening
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filiaal transport spaarrekeninguser interface distributie data & functie
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GEDOE!
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Think koelkast: hoe kunnen we het leven van onze klant
makkelijker maken?
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CMS, etc
BACKOFFICE (CRM/ERP)
WEBSITE MOBILE3RD PARTY WEBSITES OVERIGMASHUPS
API’s
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Er komen meer nieuwe user interfaces bij voor jouw eBusiness
Klanten gebruiken jouw product in een situatie en in een keten van andere producten
Er zijn veel meer user interfaces die dichter bij de dagelijkse dingen staan dan een laptop of desktop
Zorg ervoor dat je kerndata/diensten ontsloten kunnen worden, waar dan ook
Denk: waar kan ik waarde toevoegen voor mijn klant (en niet: hoe krijg ik mensen naar mijn filiaal)
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EINDE