Elliot McKellar OUGD303 - FMP

DC Publication - Working Title Concept/Direction 01/05

Working Title Introduces the creative approaches and working methods of leading professionals at the forefront of print and contemporary graphic design, showcasing a unique mix of visual examples, detailed descriptions, and case studies based on my own personal experiences and development at whilst studying my degree.

SpecificationsAbout

124pp Crown Quarto 7.44 x 9.68 in. Perfect Bound Full Colour CMYK

This is a publication based on the inspiration and contextulising of my design work whilst I have been studying at Leeds College of Art. In my own work I aim to produce intelligent, simple and effective design solutions which explore the relationship between typography and layout. My work often results in editorial, identity and publication design for print but I am inspired by all aspects of design and other subjects outside of design. I hope this comes across in this showcase of work.

Elliot McKellar OUGD303 - FMP

02/05

Type Setting

20mm margins for all copy and images with running headlines throughout the publication and around the spreads at a 15mm margin. 9x9 columns and rows with a 3mm gutter. The grid caters for the wide variety of imagery with different formats so it images can easily be placed within the grid. The structure of the book means no two running spreads are every the same to keep the publication at an interesting pace.

010 Hey Days 011Format & FunctionChapter OneOslo, Norway

Format & Function Hey Days Identity Hey Days Identity www.heydays.no

Hey

Day

s

Hey days is a dynamic and effec tive design stu dio founded in 2008. We are large enough to take on a lead design role, but small enough to fol low projects from start til end. In our cen tral Oslo stu dio we pro duce visual iden ti ties, dig i tal designs and excep tional print work for a wide range of clients, both com mer cial, cul tural and orga ni za­tions. Since founded we have been rewarded with both nor we gian and inter na tional design awards. Hey days was founded by Math­ias Had dal Hovet, Lars Kjel snes, Mar tin Sanne Kris tiansen, Thomas Lein and Stein Hen rik Haugen.

DC Publication - Working Title Grid/Specifications

Type Set in Mercury by Radim Pesko, the entire family has been used through the publication, used in different weights for a system of hierarchy. Copy set in Mercury Reg at 9pt with 12pt leading and 10pt Kern. Titles in Mercury Medium at 18pt.

Grid System

Elliot McKellar OUGD303 - FMP

03/05

About ProjectSpecifications

DC Publication - Working Title Chapter break down

Working Title is broken down in to four chapters, these chapters mark different influences that have impacted me and my design style. I feel these chapters best represent my day to day inspiration in graphic design. For me this is the sort of work I want to be producing and this is where I see myself going as I grow as a designer.

Chapter One looks at format and Function and the relationship it has with typography and layout, Chapter two looks at graphic design for sectors such as the culture sector or the fashion sector and how there’s a change in trends within these sectors. Chapter three is about Locations and is a showcase of work from around the world. Finally, none of the work showcased in this publication would be anything without the typography used so the final fourth chapter is dedicated to typography.

Elliot McKellar OUGD303 - FMP

04/05

Content Includes self directed interview with Jore Gilmore (Qu-bik) and Rosario Florio and Larissa Kasper, These designers have influenced my practice greatly particularly Rosario Florio so the fact that he agreed to answer some questions and take some time out to help me with content I hugly happy with and the answers he gave even inspired the sub title of the publication... ‘Thinking, Do-ing, Rethinking.)

Content

DC Publication - Working Title Content & Interviews

When I originally started this project I didn’t want the publication to be purely image based I wanted copy in the publication which was really thought provoking as well as conducting my own inter-view I have sourced various other copy and interview which I feel is appropriate and completely relevant and insightful to my own practice and influence.

Elliot McKellar OUGD303 - FMP

05/05

Overview

DC Publication - Working Title Selected Spreads

Generally I am really pleased with how this project has turned out not just in terms of the final physical product but also the progress made throughout the making of this brief. Its been steady and very enjoyable. How could I not love putting my ideal design publication together? I hope to reference this publication later on in my design career to see how I have developed as a designer from a student to a working professional.

This publication was printed with Lulu generally I’m really happy with how it has come out, image quality is good (enough) and its been bound, trimmed and in full colour so for what I paid I am very satisfied with how it has come out.