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D E L I V E R A B L E S ( A P P L I C A T I O N )

A5 and A3 square kraft paper-covered heart repeat print sketchbooksLogo mark and business card stamps300gsm kraft paper and cream ribbon gift tags600gsm duplex kraft paper business cards90gsm lined heart repeat print envelope90gsm kraft paper letterhead90gsm kraft paper invoiceA4 sheets heart repeat print wrapping paper300gsm ‘WedThings Are Open’ ‘WedThings Are Closed’ Door signs

(Out of shot)90sm confetti/compliments pouch with heart-shaped kraft paper hearts

P R O D U C T D E L I V E R A B L E S

The WedThings product deliverables reflect the developing independent wedding decoration and planning business run by design client, Hannah Crowson, based in Shropshire, United Kingdom.

The WedThings brand “tag line” ‘Wedding Decoration for the DIY Bride’ is reflected in both the company’s portfolio of work and throughout brand and product deliverables, using recycled kraft paper stock and logo ink stamps to create an upcycled and handmade, yet professional and considered aesthetic outcome.

H A N N A H C R O W S O NW E D D I N G P L A N N E R

B R I E F

Design a range of both digital and print collateral to help promote the independent start - up business of wedding planner and decorator, Hannah Crowson, with an industry - appropriate brand identity, which help to establish Hannah’s professional practice.

S O P H I E W I L S O NB A ( H O N S ) G R A P H I C D E S I G NO U G D 3 0 3 F I N A L M A J O R P R O J E C T

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B R A N D S P E C I F I C A T I O N S

The brand logo mark, applied in black ink throughout the kraft paper stock printed deliverables, and against bold white/repeat pattern heart print through web-based outcomes is based on the font ‘Abraham Lincoln’, visually inspired by classic screenprinted type, with an elegant finish. The logo is completed with a heart replacing the dotted ‘i’, incorporating visual elements and consistency with design outcomes.

H A N N A H C R O W S O NW E D D I N G P L A N N E R

B R I E F

Design a range of both digital and print collateral to help promote the independent start - up business of wedding planner and decorator, Hannah Crowson, with an industry - appropriate brand identity, which help to establish Hannah’s professional practice.

S O P H I E W I L S O NB A ( H O N S ) G R A P H I C D E S I G NO U G D 3 0 3 F I N A L M A J O R P R O J E C T

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S T A T I O N A R Y A N D O F F I C E S U P P L I E S A N D D E L I V E R A B L E S

A key consideration in the production of design deliverables was a way for the brand to not only promote itself to new and existing clients in a memorable, visually consistent and professional approach, but also to maintain an aesthetic identity throughout all design outcomes, helping to increase levels of brand awareness and recognition.

Kraft paper stock has been consistently used throughout print outcomes, with the use of the logomark and ‘Abraham Lincoln font’, and heart shaped repeat pattern print/die cut shapes throughout.

H A N N A H C R O W S O NW E D D I N G P L A N N E R

B R I E F

Design a range of both digital and print collateral to help promote the independent start - up business of wedding planner and decorator, Hannah Crowson, with an industry - appropriate brand identity, which help to establish Hannah’s professional practice.

S O P H I E W I L S O NB A ( H O N S ) G R A P H I C D E S I G NO U G D 3 0 3 F I N A L M A J O R P R O J E C T

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W E D T H I N G S W E B S I T E

Developed from an existing Cargo Collective website template, the CSS was edited to create a unique and consistent brand identity website for the WedThings brand.

Thumbnail hearts are utilised on the home page to distinguish separate pages, including ‘PortfolioThings’, ‘TestimonialThings’, ‘BlogThings’ and ‘WedThings’, adding a play-on-words from the brand name, as well as an easy way to distinguish categories in navigation.

Current website domain: cargocollective.com/wedthings, to be transferred to www.wedthings.co.uk in due course.

H A N N A H C R O W S O NW E D D I N G P L A N N E R

B R I E F

Design a range of both digital and print collateral to help promote the independent start - up business of wedding planner and decorator, Hannah Crowson, with an industry - appropriate brand identity, which help to establish Hannah’s professional practice.

S O P H I E W I L S O NB A ( H O N S ) G R A P H I C D E S I G NO U G D 3 0 3 F I N A L M A J O R P R O J E C T

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W E D T H I N G S S O C I A L M E D I A

The WedThings brand promotes itself through various social media platforms, including Tumblr and Pinterest (used for inspiration and sourcing/sharing photographic images), as well as through Blogger, Facebook and Twitter, where tutorials are presented to followers and fans of the brand, as well as developing a professional and social network of potential clients and collaborators.

The visual design from the website and brand stationary is applied through both heart repeat pattern print backgrounds and use of the logomark in a bold black and white contrast.

H A N N A H C R O W S O NW E D D I N G P L A N N E R

B R I E F

Design a range of both digital and print collateral to help promote the independent start - up business of wedding planner and decorator, Hannah Crowson, with an industry - appropriate brand identity, which help to establish Hannah’s professional practice.

S O P H I E W I L S O NB A ( H O N S ) G R A P H I C D E S I G NO U G D 3 0 3 F I N A L M A J O R P R O J E C T