final submission boards

7/28/2019 Final Submission Boards

1/25

30%

William Cotterill

OUGD301

(1/5 ) Brief 6 :Beth Owen branding and identity

Beth Owen is a fashion based

photographer specialising in

studio portraiture and the behind

the scenes documentation of

fashion based events.

In the world of photography,

other than a small website Beths

visually recognized Identity is

almost nonexistent. Throughout

my final Major project I derived

and produced a concept for her

identity applying it to a series of

different deliverables, trying to

gain her recognition and build

visual foundations with a range

of print, to gain her business and

custom.

I questioned and explored and

pondered on what behind the

scenes actually meant, research-

ing and concluding that it is the

idea of a sneak preview, a short

glimpse, a peak at something yet

to be revealed.

Seeing the entirety of a full ob-

ject means youre viewing 100%

of that given subject. Imagining

a sneak preview or a glimpse as

a percentage would be alike to

seeing 30% or less of a subject. I

started to play on revealing and

restricting different characters

to communicate her passion for

behind the scenes photography.

The branding to the left was cre-

ated using the typeface Otama, I

wanted a feminine serif typeface

to communicate elegance and

femininity. Adding swoops to the

brackets of the Es and rolling thetop of the O into the H brought

the brand together, reducing

sharpness of the characters and

created a central viewing point

for your eyes to focus on.


2/25

(2/5 ) Brief 6

To run alongside my clients final

exhibition and end of year show

I decided to produce her a fold

out information booklet, inform-

ing people attending the exhibi-

tion of her skills and interestswithin photography.

The continuation of the paral-

lelogram concept can be seen

throughout this piece of promo-

tional print, from die cut windows

revealing imagery inside, to the

layout and restrictions on herimages. I want the behind the

scenes concept to subtly run

across all of her deliverables

so that the shape as a brand

becomes recognized as Beth

Owen.

I used a 120gsm matte bulk

newspaper print to give the print

durability but quality when han-

dled by an audience. I paid close

attention to stock choice and

print quality in the hope


3/25

30%

(3/5 ) Brief 6

I designed Beths Identity to fit

within the constraints of a 30 de-

gree parallelogram, The colour

scheme for her business cards

reflects her vibrant and exciting

personality whilst at the sametime relates to the bold strong

colours she uses within her own

work.

I wanted to create a business

card that clients and contacts

want to keep, not just put to one

side, the uniqueness of its shape

enhances and works to this affect.


4/25

(4/5 ) Brief 6

When attending interviews and

meetings with clients Beths wants to

represent herself to a high standard as

a photographer by acting and look-

ing professional. First Impressions are

everything, I decided to emboss Beths

leather portfolio with the branding I

produced, creating a leather band than

runs round the entire sleave display-

ing her brand across an object that is

intended for viewing.

Essential for interviews is a CV,

within Beths portfolio I created a

sleeve to contain Beths CV and

organized her type in terms of

hierarchy. Fluent consistent use of

type and layout is something Ive

focused on to try and tie all the

deliverables together.

The Business card holders to the

right were created by laser cut-

ting a series of patterned circles

into card.

They follow my theme of hiding

and revealing but simply work

visually to give the business

cards somewhere to sit within the

portfolio without getting lost.


5/25

(5/5 ) Brief 6

Sitting besides Beths pull out

promotional poster Ive designed

and hand-made a look book

as seen above. This is going to

sit besides her exhibition for

viewers to flick through and gainmore information on Beth as a

photographer.

The look book is 24 full pages of

behind the scenes shots not be-

ing used in her final exhibition,

every other page contains a para-

graph about the theme behind

her photography and exhibition.

I kept the shape of the book the

same as the business cards and

parallelogram Ive attached to

Beths Identity to keep the look

book exciting and visually

intriguing in terms of format.

The stock choice also reflects the

business cards using a violet pur-

ple front cover and mint green

inlay.


6/25

William Cotterill

OUGD301

Design and create the identity

and artwork for the artist Sig-

mafly for the release of his first

EP with Californian record Label

n5MD recordings launching in

September 2013.

Design Artwork that can be usedacross a range of deliverables

and explores the title of the E.P

perspectives and the notion of

ones life in perspective. The

overall range of deliverables is

going to be sold online aimed

at fans of chilled, slow relaxing

modern electronic music and is

to be sold as a consistent pack.

Brief


7/25

Sigmafly is a personal friend

and Ive dedicated time to

listening to his music as Ive

grown up, so I started this

brief with passion as I felt

as a designer I could really

understand and relate to my

subject.

The capital sigma symbol, is used

to indicate summation, or the

Sum of the series of terms

that follow.

The concept for the release

of Sigmaflys E.P in Septem-

ber derivatives from the wordSigmas definition:

Aer research into the historyo the sigma symbols meaningand its where it originated romI started to experiment with Ro-man Numerals and charactersassociated withRoman Mathematics.

Te seri characters howeverdidnt relate to his modernelectronic genre o music andI ound that using a sans seritypeace was much more appro-priate.

I decided to play on this deni-tion ocusing on naturally oc-curring patterns in light. My cli-ent wanted me to approach thisbrie thinking about perspec-tives and ones lie in motion. Iphotographed a series o highpower laser pens over a longexposure to capture some ratherunusual lense are created bythe uctuating characteristicso the lasers. Te idea beingwe misconceive many aspectso lie and sometime the mostbeautiul things go unnoticed.

Te repeating patterns andcircular spirals created by thelens are inspired me to keepthis theme o repetition throughSigmays branding and releasepack.

His branding was created sothat the viewer creates ruleswithin his mind when viewingit. By starting a basic patterntaking one o the charactersand repeating it on its axis, theviewer has a simply pattern he/she can decode the structureor.

I produced 3 diferent manipu-lations o Sigmays branding,one to be used on his singlerelease Recurring Faces, one tobe used across his CD and vinyl,and one boxed logo as seen tothe right used or additionalbuttons.

Te concept or the brand-ing works around repetition,repeating shapes and charactersto show motion and to place an

idea in the viewers head thatthere could be additional sec-tions to the pattern added.


8/25

(1/5 ) Brief 2

The vinyl sleeve below has be

made to house Sigmaflys 12

release. I printed this on A1

GFsmith 160gsm white card, and

used imagery created from pho-

tographing and manipulating pat-

terns in lense flare to completelycover the sleeve.

I wanted the sleeve to be as

minimal as possible to allow sim-

plicity to intrigue and ponder on

the audiences mind rather than

bombarding them with logos.


9/25

(2/5 ) Brief 2

Below is a complete CD I de-

signed and produced. Consistent

to the rest of Sigmaflys release I

used the same textures and pat-

terns as previous using them to

span across the front and reverse

of the covers.

The back cover of the CD in-

cludes credits to his producer

and collaborative partners and

track listing.

All type has been done in Helvet-

ica with wide kerning to separate

out the characters individually, I

thought this also relates to

repetition and singularity.


10/25

(3/5 ) Brief 2

The inner sleeve exposes some

of the artwork Ive produced

working on this brief, It also

includes an explanation of the

Sigma character and how its used

along with a track listing.

When taking to commercial print

this will be printed on Gloss

stock double sided rather than on

matt to retain the richness of the

colours.


11/25

(4/5 ) Brief 2

The posters and Flyers below

have been produced as promo-

tional material to run alongside

Sigmaflys E.P launch. The flyers

and posters use the same artwork

as previous to remain consist-

ent but link all the deliverables

together, Information to the event

such as dates, times and online

links are listed.


12/25

(5/5 ) Brief 2

When Sigmays E.P islaunched online, pre-orderingcustomers will receive a tokenand wristband in the post as-signed specically to committedcustomers.

Tis token and wristband willentitle them to entry to theevent. I kept them minimal andsimplistic sticking to buildingup suspense about the event by

not revealing too much inor-mation other than its date.

On the day Customers willreceive a text message inorm-ing them o the location o theevent, run similar to a ree party.


13/25

Produce and launch a publica-

tion with additional promotional

material exploring the intricate

design of Pyramids around the

world and their relationship/con-

nection to the constellations.

Inform and educate your audi-

ence with rare a nd interesting

facts about the pyramids selected

to inspire our readers.

Brief 4 : The Pyramids

and their relationship

with the star constellation

Orion.

(1/5 ) Brief 4


14/25

This brief was a collaboration be-

tween me and Oliver Cassell and

I really got stuck into researching

our subject matter thoroughly.

Egypt and Egyptology surround-

ing the pyramids presents so

many different opinions and

theories that there was so much

date to collate. We defined our

roles into Oliver dealing with

type and Layout and me to focus

on research, Illustration and Im-

age making.

I went to three different cities to

three different museums and con-

ducted interviews trying to get

as much subject matter to draw

from and information to formulate

opinions upon.

The publication we produced is

intended to be released at the

museum of Leeds and contains

information surrounding the

Pyramids and their relationship

with sacred geometry.

All of the illustrations and dia-

grams used in the book were

hand drawn and then digitally

rendered, I kept the illustra-

tions as simple as possible using

straight lines and pointillism to

create shadow.

The Outer sleeve was created

using a marble wash stock to imi-

tate the colour and texture of thelandscape surrounding the pyra-

mids. Throughout the spine of the

book is a die cut triangle, imitat-

ing the sheer angles of Pyramid

Khufu. The shape sits align to our

layout inside and diagrams.

The bind is hand sown through

4 holes and attaches through a

leather imitation stock set to sit

along the spine of our book.

(2/5 ) Brief 4


15/25

(3/5 ) Brief 4

The illustrations directly above

were drawn by hand then digi-tally manipulated and the camels

head either side were produced

using a graphic tablet.

The illustrations I produced

relate to different sections of our

publication including Mythology,

culture weapons and tools.


16/25

(4/5 ) Brief 4

Alongside our publication we

needed to promote the book

launch and event. The tickets

above were produced to imitate

old Egyptian Arabic stamps, and

would be distributed with our

publication and flyers as seen on

the right.

The tickets are printed on a

120gsm matt card and the per-

forated. The scarab stamp will

be pressed onto the ticket at the

events doors to grant entry. I cre-

ated the scarab stamp to the right

using 3mm plywood and the laser

cutter.


17/25

(5/5 ) Brief 4

Below is the series of posters

received additionally when pur-

chasing our publication.

They use a selection of the il-

lustrations I produced for the

publication working with a

selection of the different sacred

shapes talked about in our sacred

geometry chapter. The 2 colour

scheme works with light yellow

and a pale blue to reflect the two

main colours seen in the faded

hieroglyphs of Pyramids.


18/25

NORTHERN SKATEBOARDS

Explore the development of my

clothing brand The Universes Pu-

pils, moving away from boutique

garments and clothing cuts to

create a skateboarding division

to be marketed online and in

independent skateboard shops

within the U.K.

Investigate the current skate-

boarding scene, to establish, a

range of innovative skateboard-ing products, to be sold along-

side the brands other range.

Design a skateboarding event

around these products to cel-

ebrate their release.

I wanted to keep the branding

very minimal and legible but at

the same time imitate sign writ-

ing. I used gill sans with thick

strokes and a drop shadow to cre-

ate a vintage sign tone of voice.

William Cotterill

OUGD301

(1/3 ) Brief 1


19/25

N O R T H E R N S K A T E B O A R D S

E S T A B L I S H E D

2 0 1 3

MMX III

N O R T H E R N S K A T E B O A R D S

E S T A B L I S H E D

2 0 1 3

MMX III

(2/3 ) Brief 1

After researching northern skate-

boarding culture and its associ-

ated groups I began to notice a

big difference between northern

and southern skateboarders.

Northern skateboarding, is gri tty,

its about drinking cans, going

out even if its raining and be-

ing part of a team committed to

their hobby. Leeds has a thriving

skateboarding scene born out of

shops alike to Welcome, Chimp

and Hip who focus on building

strong client connections and abrotherhood of skateboarders.

I sketched and developed a

pigeon as the face of The Uni-

verses Pupils to represent gritty

Northern skateboarding, Pigeons

are rats with wings, as an emblem

I thought this was really appro-

priate.

The application of the design to

the skateboard would be com-

pleted using clear vinyl, this is a

process Ive experimented with

throughout the brief but comes at

a price, for the end of year show

I intend on taking these designs

to print.

Imitating the crests of Northern

ales and beers I crested an oval

crest for my design to sit within, I

thought this would also tie in with

my concept for the way I wanted

to depict Northern skateboard-

ing.

The skateboards above

would be distributed as priz-

es for the best skater at my

proposed event, This would

help to promote recognition

for the clothing brand The

Universes Pupils.


20/25

MMX

III

HYDEPARK

SKATEJAM

31/06/20

13

11am-11p

m

MMXIII

HYDEPARKSKATEJAM

31/06/201311am-11pm

MMXIII

HYDEPARK

SKATEJAM

31/06/2013

11am-11pm

(3/5 ) Brief 1

The posters above have been

produced to help promote and

gain recognition of my proposed

event, these would be distributed

and wheat pasted around bill-

boards in Leeds.


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final submission boards

Documents