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D E L I V E R A B L E S

Greetings cards 148mm x 148mm, printed on 300gsm coated/gloss stock with matching 130gsm coloured envelope design for each corresponding message/coloured card.

Gift tags printed onto matching 300gsm double sided coated laminate stock with white fabric ribbon attached through die cut hole (top of tag).

Gift bags & Gift wrap printed onto 160gsm coated stock, printed single sided with corresponding colours significant to message/colour scheme within the specific design range.

Y C N & U K G R E E T I N G S P R O D U C T S 2 0 1 3

B R I E F / C O N C E P T

Develop the ‘Write About Love’ greetings card brand to create a range of gift wrap and greeting card designs for the West-Yorkshire based company, UK Greetings.

C O N C E P T

Designed as part of the UK Greetings gift and greetings card range, the ‘Write About Love’ brand/product range was designed to express love in all it’s forms, be it marital, parental, or the love of friendship. The ‘Write About Love’ brand range acts as a direct, playful, unique, and modern approach to expressing love.

With heartfelt and often playful messages throughout the design range, in a range of contemporary and eye-catchingly bright colours, the greetings card and gift wrap set is a unisex and universal purchase for men, women, boys, girls, and, simply, anyone that wants to declare how much they adore one another.

S O P H I E W I L S O NB A ( H O N S ) G R A P H I C D E S I G NO U G D 3 0 1 D E S I G N P R A C T I C E I I I

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S P E C I F I C A T I O N S

Reversed-out white custom-designed brand mark/logo applied throughout printed design outcomes

Each range utilises a different spot colour, associated with the individual typographic design/message:

‘You Are The Cherry On Top’ 200C PANTONE‘You Are The Best’ 149 C PANTONE‘You Are My Rock’ 170 C PANTONE‘You Are The Best’ 7714 C PANTONE

Y C N & U K G R E E T I N G S P R O D U C T S 2 0 1 3

B R I E F / C O N C E P T

Develop the ‘Write About Love’ greetings card brand to create a range of gift wrap and greeting card designs for the West-Yorkshire based company, UK Greetings.

C O N C E P T

Designed as part of the UK Greetings gift and greetings card range, the ‘Write About Love’ brand/product range was designed to express love in all it’s forms, be it marital, parental, or the love of friendship. The ‘Write About Love’ brand range acts as a direct, playful, unique, and modern approach to expressing love.

With heartfelt and often playful messages throughout the design range, in a range of contemporary and eye-catchingly bright colours, the greetings card and gift wrap set is a unisex and universal purchase for men, women, boys, girls, and, simply, anyone that wants to declare how much they adore one another.

S O P H I E W I L S O NB A ( H O N S ) G R A P H I C D E S I G NO U G D 3 0 1 D E S I G N P R A C T I C E I I I

S P E C I F I C A T I O N S

200 C Pantone spot colour ink (red)Avenir Typeface, Roman & Heavy

300gsm coated stock, 148mm x 148mm printed card130gsm coated stock, 150mm x 150mm printed envelope160gsm coated & laminate stock gift tag160gsm coated gift bags (small & medium)160gsm 575mm x 575mm gift wrap (rolled tube)

Y O U A R E T H E C H E R R Y O N T O P

Printed in a cherry-red colour palette, the ‘You Are The Cherry On Top’ greetings card and gift wrap range captures the playful and joyful sentiment of love with a visually bold, high- impact colour traditionally associated with love, romance and passion.

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Y C N & U K G R E E T I N G S P R O D U C T S 2 0 1 3

B R I E F / C O N C E P T

Develop the ‘Write About Love’ greetings card brand to create a range of gift wrap and greeting card designs for the West-Yorkshire based company, UK Greetings.

S O P H I E W I L S O NB A ( H O N S ) G R A P H I C D E S I G NO U G D 3 0 1 D E S I G N P R A C T I C E I I I

S P E C I F I C A T I O N S

149 C Pantone spot colour ink (yellow)Avenir Typeface, Roman & Heavy

300gsm coated stock, 148mm x 148mm printed card130gsm coated stock, 150mm x 150mm printed envelope160gsm coated & laminate stock gift tag160gsm coated gift bags (small & medium)160gsm 575mm x 575mm gift wrap (rolled tube)

Y O U A R E T H E B E E S K N E E S

Printed in a range of warm sunshine yellow and honey colours, the ‘You Are The Bees Knees’ greetings card and gift wrap range expresses the whimsically loving and humorous message with a colour palette traditionally associated with happiness and abiding friendship.

0406

Y C N & U K G R E E T I N G S P R O D U C T S 2 0 1 3

B R I E F / C O N C E P T

Develop the ‘Write About Love’ greetings card brand to create a range of gift wrap and greeting card designs for the West-Yorkshire based company, UK Greetings.

S O P H I E W I L S O NB A ( H O N S ) G R A P H I C D E S I G NO U G D 3 0 1 D E S I G N P R A C T I C E I I I

S P E C I F I C A T I O N S

170 C Pantone spot colour ink (coral pink)Avenir Typeface, Roman & Heavy

300gsm coated stock, 148mm x 148mm printed card130gsm coated stock, 150mm x 150mm printed envelope160gsm coated & laminate stock gift tag160gsm coated gift bags (small & medium)160gsm 575mm x 575mm gift wrap (rolled tube)

Y O U A R E M Y R O C K

Printed in a range of contemporary coral and peach colours, the ‘You Are My Rock’ greetings card and gift wrap range emotes feelings of true love and admiration in a muted pastel tones and shades traditionally associated with loyalty and unconditional love.

0506

Y C N & U K G R E E T I N G S P R O D U C T S 2 0 1 3

B R I E F / C O N C E P T

Develop the ‘Write About Love’ greetings card brand to create a range of gift wrap and greeting card designs for the West-Yorkshire based company, UK Greetings.

S O P H I E W I L S O NB A ( H O N S ) G R A P H I C D E S I G NO U G D 3 0 1 D E S I G N P R A C T I C E I I I

S P E C I F I C A T I O N S

7714 C Pantone spot colour ink (teal greeen)Avenir Typeface, Roman & Heavy

300gsm coated stock, 148mm x 148mm printed card130gsm coated stock, 150mm x 150mm printed envelope160gsm coated & laminate stock gift tags160gsm coated gift bags (small & medium)160gsm 575mm x 575mm gift wrap (rolled tube)

Y O U A R E T H E B E S T

Printed in a range of modern, bright green and turquoise shades and tones, the ‘You Are The Best’ greetings card and gift wrap range expresses a spontaneous message of love in colours traditionally associated with playfulness, in an eye-catching, unisex colour palette.

0606

Y C N & U K G R E E T I N G S P R O D U C T S 2 0 1 3

B R I E F / C O N C E P T

Develop the ‘Write About Love’ greetings card brand to create a range of gift wrap and greeting card designs for the West-Yorkshire based company, UK Greetings.

S O P H I E W I L S O NB A ( H O N S ) G R A P H I C D E S I G NO U G D 3 0 1 D E S I G N P R A C T I C E I I I