The Heinz Appeal

This page represents the concept. The concept consists of a mock charity campaign that appears to have a serious tone of voice until the consumer interacts with it. It is this humorous take on a normally serious matter that will appeal to our target audience. The Concept it based around being brutally frank about the consumption of mayonnaise in comparison to Salad cream, which we want to be refreshing to the consumer.

CONCEPT

The promotion on this page represents the chosen posters that best put forward our concept. The bold type and heavy impact style, which is take from charity adverts hopefully achieves this. Mocking them up in the environment helps you to see how people will interact with them.

PROMOTION

SAM EDWARDS-OUGD203

The Heinz Appeal

The publication to is part of an office pack that will be distributed across central business districts. This will enabled us to target part of our audience that of the your professionals. The layout is simplistic yet effective, in highlighting the facts about mayonnaise and why salad cream is superior. We kept consistent variables through out the design process with typeface colour etc, which were all relevant to the brand, which helped this publication to work well as part of a set.

PUBLICATION

SAM EDWARDS-OUGD203

The Heinz Appeal The Heinz Appeal

This is the digitial media for our charity campaign. having a digital presence enabled us to add legitamasy to our cocnept, important in making consumers believe its real. It was important to stay consisten through out the design process to stay true to the identity of the brand. The website as well as keeping followers up to date with news about the heinz appeal has a donate section, in which people can buy salad cream on line. Through out the digital media we stay true to the charity concept.

DIGITAL MEDIA

SAM EDWARDS-OUGD203

The Heinz Appeal

The Heinz Appeal

We have created an app this will allow people to keep up to date with charity news and facts on the move. This interaction will allow people to buy Heinz salad cream on the move, which can only be a positive when boosting sales. The app follows the same format of the website in design. Social media is an important promotional tool, it will allow Heinz to create buzz and get the message sent to a large amount of people for free.

APP AND SOCIAL NETWORKING.

SAM EDWARDS-OUGD203