Raise awareness of Google Products and Produce an imaginary packaging range for up to 3 of the main Google products

Main stream webusers who are already using google products but do not nes-sasarily know about all its features and other existing products.

A Range of 4 packaging models for Google Plus, Search, Chrome and Mail.

Brief/Concept Audience Resolution

YCN Google Brief - Product Range Ben Harwood

YCN Google Brief - Product Usage. Ben Harwod

After the user has learnt about google and its benefits from the outer packaging a card within the box will direct the user to a website where they can learn even more. This can be done through the url listed on the card or by using the QR code.

QR Code Usage

Online Direction

YCN Google Brief - Interactivity/Online Presence Ben Harwood

Page RankEnsuring the right result.

The PageRank algorithm analyzes human-generated links assuming that web pages linked from many important pages are themselves likely to be important.

Instant SearchEfficient searching.

By displaying suggested results while you type Instant search can save you 2 to 5 seconds every time you search giving you more time browsing your chosen subject.

Search OptionsDefinitions,Stocks & Focus.

define: – The query prefix "define:" will provide a definition of the words listed after it.

stocks: – After "stocks:" the query terms are treated as stock ticker symbols for lookup.

allintitle: – Only the page titles are searched(not the remaining text on each webpage).

intitle: – Prefix to search in a webpage title, such as "intitle:google search" will list pages with word "google" in title, and word "search" anywhere (no space after "intitle:").

Google DoodleFor every occasion.

On certain occasions, the logo on Google's webpage will change to a special version, known as a "Google Doodle". Clicking on the Doodle links to a string of Google search results about the topic.

Search Gmail Plus Chrome DownloadsInfo.

Features Options History Play

The website URL will be www.googleinfo.com and will be a website dedicated to educating users about all of Google’s Products. The site will allow users to flick through the packaging models to obtain the full information from them and

will also contain in-depth easy to understand boxes of information.The relevant software/links to Google products will also be available on both the website and the mobile website.

Get the most out of

Google..

Discoverthe full

power of Google...

What would the products look like in a retail environment with regards to point of sale?

A range of Google pens and keyrings that directly link to the products packaged will be given away for free to raise awareness of the Google store and its purpose.

Brief/Concept In Store Give-aways.

YCN Google Brief - Retail/Point of Sale Ben Harwood

Get the most out of Google Plus at www.googleinfo.com

Get the most out of Google Search at www.googleinfo.com

Get the most out of Google Chrome at www.googleinfo.com

Get the most out of Google Mail at www.googleinfo.com

I’m getting the most out of

Google Search...

I’m getting the most out of

Google Mail...

I’m getting the most out of

Google Plus...

I’m getting the most out of

Google Chrome...