ycn graze boards

Name: Charlotte WarrenBrief: GrazeBoard: 1/6

Concept: The ‘grow your own’ graze box is a reusable box for growing herbs and veg once the box is �nished with. The box contains plantable seed paper which is planted into the used graze punets.

Above: Above shows the re-design of the graze logo highlighting the idea of ‘nature delivered’ with the use of a stamp outline. Also shown is the typographical elements of the new ‘grow your own’ graze box.

.COM nature deliveredGRAZE

HELLO I AM THEGROW YOUR OWNGRAZE BOX

Above: Above shows the inside and outside design on the net of the graze box. The design on the inside of the box features an illustrated tree which represents nature and the idea of growth.

The tree features illustrated instructions of how to use the plantable seed paper which can be read whilst the box is open and grazers are enjoyingtheir snacks. All stock used is from sustainable sources and 100% recyclable, again adding to the element of nature.

I’m from a sustainable forest,biodegradable and 100% recyclable.Find out more at www.graze.com/box

ROYAL MAIL

POSTAGE PAID GBTW 30519

If I can’t be delivered, please return to: the giant graze box(don’t worry, the postman will know what to do)

See inside for nutritional information.

The contents of this box are not suitable for people with nut allergies.Some foods may be unsuitable for young children, so please take care.

.COMnature delivered GRAZE

301 kcal1240 kJ

1.4 g0.6 g0.6 g

30.9 g3.9 g2.9 g

804 mg

BASIL SEEDSPLANT ME IN YOUR

THIS PAPER CONTAINS

GRAZE BOXAND WATCH ME GROW

NUTRITIONAL INFORMATIONgreen olives with chilli and garlic

per punnet per 100genergy (kcal) ........................................................energy (kJ) ...............................................................carbs .................................................................................

carbs (sugars) .............................................................protein ..............................................................................

fats ..................................................................................fats (saturates) ............................................................fibre ...................................................................................

sodium .......................................................................

133 kcal546 kJ

0.6 g0.2 g0.3 g

13.6 g1.7 g1.3 g

355 mg

Step 4:Add a small amount of water daily to keep the soil moist.

Step 3:Fill the tub up with soil.Simple garden soil will do!

Step 1:Once you’ve finished all the tasty graze snacks, place the nutrition cards into the empty tubs.

Step 2:Add a small amount of water, just enough to soak the card through overnight.

Step 5:Within 1-2 weeks your herbs will start to sprout!



Above shows a product photography shot of the full range for the grow your own graze box.


Above: The box is opened to a welcome note which when turned over, features the nutritional information of the four snacks.

The stock used is ‘plantable seed paper’ which is a biodegradable paper containing seeds. These four cards are perforated to be torn apart allowing one card to be planted in each punet.

Above shows the nutrition cards which are printed onto the back of the welcome note. The cards are perforated to be torn appart and then planted into the empty graze punets. A small amount of water and soil is then added for the herbs to grow.


BASIL

Above shows the mailshot which is sent out through peoples letter boxes. Inside features a sample of the seed paper to allow poterntial customers to interact and to give them something di�erent and unusual.

A unique code is printed onto the seed paper sample for people gain a free graze box. The inside of the mailshot contains thorough information explaining what graze is all about and how to use it.


ycn graze boards

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